Kambi, a B2B supplier of sports betting products, has developed a really good sportsbook product used by large igaming companies like Paf.com and Unibet.dk.
Image 1. The Paf website using Kambi’s sportsbook product.
The sportbook design is really clean and I especially like the feature with the visible betting slip. The betslip is visible even when you scroll up and down the page.
Image 2. The betslip is always visible when you scroll the page.
Kambi has chosen to build their sportsbook product in Flash (Adobe Flash). To me this is a very strange decision. Why not build it using HTML5 and make it adapt to different form factors. That way it could work just fine on a tablet and smartphones as well.
/Staffan