Image 1. Svenska Spel’s start page.
I’m a member at Svenska Spel and play there every now and then. Today I went to svenskaspel.se to see how much money had in my account there.
The start page had two big buttons (in the circle in the middle of the image),
“Check out the site” and “Become a member and play!”
I was very surprised to see those options, especially since my member number was already filled in. So Svenska Spel knows that I am a member and shouldn’t display that start page for me.
I believe that it is really important not to show options and information not relevant to the player and this is one example of this.
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