Today more gaming portals focus on the player experience which is really good and I enjoy seeing new innovative features. But sometimes I come to portals where things could improve by just a 10 minute user experience session when you develop a new feature/page element.
After signing in I got really surprised. There was this banner to the left saying “Welcome bonus up to €100. Click here to sign up”. But why should I sign up? I already have an account!
Customize content depending on player states
Having a banner like this took focus from what I wanted to do. A gaming operator need to be able to customize content depending on what state a player is in! In this case Bet24 should use the prime real estate much better and show a banner that is relevant to me!