This week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements.
The header should give all different players (target groups) options to find what they want to do next. It could for instance be:
Image 1. Betfair’s current page header (Want it larger? Click on the image)
The header today have many different design elements in different places: a top menu, the logo, the login box and the menu.
I don’t believe that it is necessary to show everything to the player at all times. Instead it should be based on the different states a player can be in. Just show information/links when it is relevant.
And put focus on the things you want your (potential) players to do.
Image 2. My redesign suggestion (Want it larger? Click on the image)
I’ve done a few things in my quick redesign:
I believe my suggestion makes the header a lot cleaner which in the end will help the player reach their goal faster!
What do you think? 🙂