It really doesn’t matter to which operator in online gaming you play with today. Gaming portals are very similar when it comes to everything from available games, user flows to registration and deposits. Bingo clients almost look identical from one provider to another. Why is that? Are software providers afraid to differentiate themselves by innovation?
I think that winners in the industry the next couple of years will be operators and software providers that put a lot of focus on the player experience. This is because you can have a really good portal with many games and features but it won’t be successful if you don’t have any players!
Players are the ones that will earn you money. So to be able to reach your business goals you need to find out what your players want and build products and solutions around that!
And don’t be afraid to involve your players in an early stage in your development process!