It is amazing (not in a good way) that online casinos still do not personalize the player experience in the most simple ways. There are some rules I believe they should follow. The most simple rule: Only show games (functionality)…
I'm starting up a new section on my blog called "Product Reviews" in which I will review games, products igaming portals. My plan is to start of with a game review and I'd like for you all to vote on…
I read a nice article, "Keep it simple" in eGR Mobile Intelligence about gaming apps focusing on only a few things. I think this is really interesting and one app I'd like to have is a "Location betting" app. This…
3, 2, 1... We've released more tickets! http://frombusinesstobuttons.com/ We sold out. Made more room. Sold out again. Now the nice people at Berns have given us the opportunity to use the China theatre for the sessions, combined with lunch in…
Do you as a game supplier do user testing on your software? Do you as an igaming operator do user testing? I would argue that it is not an option not to do it! The reasoning for this is very simple:…
Today Bwin.party (this used to be linked to bwinparty.com but they asked me to remove the link) released their 2013 Full Year Result, and I listened to the presentation (this used to be linked the presentation but they asked me to remove the…
Last week I wrote a blog post about Unibet's new poker software, and it was interesting to read that Unibet is pushing really hard for their poker product in the UK. If I were responsible for the poker product at Unibet…
PaddyPower is usually really good when it comes to player experience and innovation but today I noticed a really basic mistake. The first banner shown at PaddyPower in a number of different sections are a register banner. This is fine as long as…
Unibet has launched its own poker plattform, been in beta for a couple of weeks, and today shut down their Microgaming client. I think it is a nice move from Unibet to launch their own product focusing on the recreational player instead of…
From Business to Buttons is the meeting place in Scandinavia for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Participants will gain new insights from some of the biggest names in the User Experience…
It's less than a month until ICE starts and I am making my travel arrangements. It will be interesting to see what new innovations we'll see this year. More mobile? More tablets? Less poker? Let me know if you want…
Unibet today announced that they will launch their own poker software and leave the Microgaming Poker Network. I understand that Unibet needs to do something since their poker has been declining for a year now, but do they have enough…
Last week Paddy Power released an interim management statement telling that their performance in the sports section was unfavorable. The nice thing to read in the statement was that Paddy Power sees mobile as really important, "Mobile remains at the…
A while back ago PartyPoker (this used to be linked partypoker.com but they asked me to remove the link) released their new mobile poker product, and I've tried to try it out on my iPhone. But that is easier said than done!…
Gala Casino has launched a new desktop (and mobile) site according to EGR Magazine which I find interesting. It is always interesting to see when one of the larger igaming operators release new stuff. Since Gala is a big player I have very…
This week William Hill (link asked to be removed by William Hill) released their results for Q3 (link asked to be removed by William Hill), and their online profit were down 28%, at the same time in an article by EGR Magazine we…
I had the privilege of being able to attend ICE this year together with my colleague at inUse, Jakob Rönnemalm. If you want to read more about the show in Swedish then head over to www.inuseful.se where we have made…
Last Friday Betsson launched a social game called "MyFootball ConnectTM" in partnership with gaming company OneUp Games. From the press release "‘MyFootball ConnectTM’ allows players to compete against their friends during live football matches in a bingo style game. Delivering…
I visited 888 (this used to be linked 888.com but 888 asked me to remove the link) today and was directed to the Swedish site and was really surprised (in a negative way). The reason for this was that most parts of the startpage…
Today when I visited Betfred.com I was suprised to see a big banner telling me as a Safari user that I can not deposit money using my Safari browser. Image 1. The big banner meeting players using the Safari browser.…