New section ”Product Reviews”

I'm starting up a new section on my blog called "Product Reviews" in which I will review games, products igaming portals. My plan is to start of with a game review and I'd like for you all to vote on…

Don’t miss the UX event of the year!

3, 2, 1... We've released more tickets!  http://frombusinesstobuttons.com/ We sold out. Made more room. Sold out again. Now the nice people at Berns have given us the opportunity to use the China theatre for the sessions, combined with lunch in…

See you at ICE?

It's less than a month until ICE starts and I am making my travel arrangements. It will be interesting to see what new innovations we'll see this year. More mobile? More tablets? Less poker? Let me know if you want…

Paddy Power puts strong focus on mobile

Last week Paddy Power released an interim management statement telling that their performance in the sports section was unfavorable. The nice thing to read in the statement was that Paddy Power sees mobile as really important, "Mobile remains at the…

My reflections from #ICE2013

I had the privilege of being able to attend ICE this year together with my colleague at inUse, Jakob Rönnemalm. If you want to read more about the show in Swedish then head over to www.inuseful.se where we have made…

Betsson goes social. But who is the target audience?

Last Friday Betsson launched a social game called "MyFootball ConnectTM" in partnership with gaming company OneUp Games. From the press release "‘MyFootball ConnectTM’ allows players to compete against their friends during live football matches in a bingo style game. Delivering…