Have you ever forgotten your username for a specific gaming site? I have many times. Why do players have to come up with a username? Most of the time it is already taken and you have to select one that's…
Gaming companies today have a lot of data about their players; which games he plays how often how long each time how much he likes to bet ... Why not use all this information to improve the player experience? Gaming…
The conference From Business to Buttons starts tomorrow here in Malmö. I'll be there working as a volunteer. From Business to Buttons is the meeting place in Europe for interaction designers, business strategist and usability experts. If you want to…
Today I read an article about 32red releasing a personalized slot this year. This got me interested so I went to their website to try out some games. Boy did I get frustrated when I got the following error message…
William Hill (link asked to be removed by William Hill) has a good registration form, it is very straight forward and gives you your deposit options in the second step. They also offer "Paypal Customer Express Registration" for players using…
You (A gaming company) advertise on TV, on websites, in magazines and at sport events with the goal of attracting new players. If the potential player finds your ad interesting he goes to your website. If he is still interested…
Is there a reason why the largest gaming portals today use almost the identical top navigation? In the picture above you can see the top navigation for the gaming companies below: Sportingbet: Promos, Sports, Casino, Poker, Games, 1v1, Backgammon, Video…
I always get annoyed when something interupts what I am doing. Recently when I was at Svenska Spel and their bingo I got a pop up while trying to buy bingo tickets for the next round. I was selecting tickets…
Virgin Games has announced that they will create a one-account solution for their bingo, casino and poker games. This means that the players only need one login to play the different games and have one money wallet. A one-account solution…
PaddyPower has a feature "my games" in their games section on their site. This is one of the first examples of personalization I've seen. I like the feature where you can save games you play often to a list, but…
Hi everyone and welcome to a new blog about user experience and igaming. There are a lot of blogs about gaming. This blog will be a little bit different focusing on the player and putting the finger on things that…