Paddy Power is one of the igaming companies that are pretty innovative. Last week they released a bingo app (read about my first impressions) and yesterday they released a new iPhone app for the their “Premier League fans”.
In the new app Paddy Power customers can point at a Premier League match on their TV to get real time odds on that match.
Image 1. Point the app at your TV.
The app also have a few other nice sections:
Image 2. Upcoming matches.
In the “Matches” section you are able to see the upcoming fixtures and the odds on those matches.
But the app lacks one crucial functionality: Being able to place a bet within the app.
Image 3. Not possible to place a bet within the app.
When you tap on one of the odds then you get an alert saying “Do you with to visit Paddy Power in your browser?”. I think this is where the app really fails. As a player I want to be able to place a bet within the app, not go somewhere else to do it!
A later version of the app will hopefully add this functionality.