This week the redesign in 20 minutes is about information architecture (IA), meaning how you organise your content in the best way for your players.
When I visited Expekt.com I noticed that they had a new top navigation item called “New Casino”, this confused me a little. What is the difference between “New Casino” and “Casino”? How will the players know which to select?
A player goes to a gaming portal to play games. Why confuse them by not having a clear path for them to find the games?
Expekt.com has three different casinos, “New Casino”, “Casino” and “Live Casino”. So I wouldn’t why I should choose the other over another if I wanted to play Blackjack.
A much better way would be to organise the content under one tab called “Casino” and there have distinct paths for the player and on that page show the different casino options, for instance “Live Casino”, “Download” and “Instant”.
Involve your players when designing your gaming portal and do not organize content after product types.