Euro 2012 is just around the corner, and I am really looking forward to it.

What will be really interesting to see from my point of view is what all the sportsbook companies will do.

• Will they release special Euro 2012 sites?
• Will they have Euro 2012 apps?
• Will they put tons of money into advertising on TV?

I am hoping that we will see some new and interesting ways to attract new and current customers to place bets. The amount of bets placed using a mobile or with live betting should be huge.

So let the Euro 2012 begin and show us some interesting ways to bet!

/Staffan