oktober 11, 2018

Every igaming company needs a Customer Experience Officer!

In the igaming industry there are many companies who still believe that all you have to do is put up a website, offer some games and […]
oktober 11, 2018

I’m planning to release an UXigaming book!

My blog will have a 10 year anniversary next year 🙂 Im planning to create a “book” with all my blog posts and redesigns I’ve written […]
september 29, 2018

My dream is to build the best sports book gaming experience ever

I have a dream to build a product/service that delivers the best sports gaming experience ever for everyone who enjoys the excitement of betting on sport […]
september 21, 2018

Is Hero Gaming innovating online slots with their Blitz product?

A few weeks ago Hero Gaming launched their Blitz product (in cooperation with NetEnt) on casinoheroes.com, and I’ve been looking forward to try it out. And […]
juni 16, 2018

Betsson makes a rookie mistake when they want me to create an account when already logged in

Eight years ago I wrote a blog post called “Don’t confuse your players by showing irrelevant content on your gaming portal!” where NordicBet had a “Create […]
maj 16, 2018

Why isn’t the online sportsbook a delightful experience?

Today I attended a workshop which took it starting point in the Kano model, https://en.wikipedia.org/wiki/Kano_model, and when I look at most sports books around today they all […]
april 25, 2018

You need to take care of your players!

Today both Kindred and Betsson released their results for the first quarter of 2018. It is interesting to see that both companies makes pretty good money […]
juli 4, 2015

I’m helping out recruiting an UX specialist! Is it you?

I’m helping a great gaming company recruiting a UX specialist. You can be based in London, Riga or Sweden. Get in touch if you want to […]
november 3, 2014

Redesign in 20 minutes (27) – Full Tilt Poker’s startpage (web)

This week’s redesign is about the start page on Full Tilt Poker’s website. It is a quick fix to give the players another option to download […]
oktober 22, 2014

PaddyPower’s poker page need some ux love!

Yesterday I wrote about Net Entertainment’s nice “left hand setting” feature which I think is great user experience. Today it will be bad user experience. PaddyPower […]
oktober 21, 2014

Nice gaming detail by Net Entertainment

My blog post usually are written about something I think isn’t working very well when it comes to the player experience, but not today! Today I’m […]
september 23, 2014

Is it 2014? I wonder since I’m not able to play poker on my mac!

The igaming industry never finish to amaze me. Both in good and bad ways. Today it was in a bad way. I wanted to play some […]
september 23, 2014

Evolution Gaming is looking for a Head of User Experience. Is that you?

Do you love UX? Do you want to work within the igaming industry? Then you should check out Evolution Gaming who is looking for a Head […]
september 22, 2014

Want to do some igaming concepts for the Apple Watch with us?

The AppleWatch goes on sale next year and during Apple’s presentation I started thinking about all the fun opportunities that will open up within gaming with […]
augusti 24, 2014

Only give your players relevant information!

I got an email from SuperLenny.com , a Swedish online casino established earlier this year, yesterday. I’ve played at the casino earlier, but it has been months. […]
augusti 20, 2014

It is time for casino operators to take control of the game panels!

Today most casino sites have games from many different game providers. Each game provider have their own game panel, where the player place their bet and […]
juli 7, 2014

A quick usability suggestion for Net Entertainment

Today I got the latest issue of Egaming Review which I enjoy reading, it has some nice articles and reviews and it gives some new blog opportunities […]
juli 4, 2014

Is there a future for iBeacon within iGaming? I’ll try to find out

The summer vacation is coming up in a couple of weeks! It will hopefully be a few weeks with a lot of familiy activities and maybe […]
juni 10, 2014

What great sports betting solutions will we see for the World Cup in Brazil?

This sport event of the year, the World Cup in Brazil, is starting in two days. I’ve been looking forward to it for some time now! 🙂 […]
maj 27, 2014

Treat your potential customer with respect!

iGaming portals try to get new customer in many different ways, usually by giving the customer something when they sign up. I for one am not […]
maj 13, 2014

Only show games (functionality) that the player can play on!

It is amazing (not in a good way) that online casinos still do not personalize the player experience in the most simple ways. There are some […]
maj 7, 2014

New section “Product Reviews”

I’m starting up a new section on my blog called “Product Reviews” in which I will review games, products igaming portals. My plan is to start […]
mars 28, 2014

I want a simple “Location betting” app!

I read a nice article, “Keep it simple” in eGR Mobile Intelligence about gaming apps focusing on only a few things. I think this is really […]
mars 21, 2014

Don’t miss the UX event of the year!

3, 2, 1… We’ve released more tickets!  http://frombusinesstobuttons.com/ We sold out. Made more room. Sold out again. Now the nice people at Berns have given us […]
mars 19, 2014

User testing is a must both for game suppliers and igaming operators!

Do you as a game supplier do user testing on your software? Do you as an igaming operator do user testing? I would argue that it is […]
mars 13, 2014

Bwin.party wants to “reclaim the lead in mobile”, but I’m sceptical after seeing the new mobile sportsbook

Today Bwin.party (this used to be linked to bwinparty.com but they asked me to remove the link) released their 2013 Full Year Result, and I listened to the […]
mars 10, 2014

Details are important! Unibet makes a few mistakes in their TV-advert

Last week I wrote a blog post about Unibet’s new poker software, and it was interesting to read that Unibet is pushing really hard for their […]
mars 5, 2014

PaddyPower: Please remove the registration banner when I am already logged in!

PaddyPower is usually really good when it comes to player experience and innovation but today I noticed a really basic mistake. The first banner shown at PaddyPower in a […]
mars 4, 2014

Did Unibet not think about the player experience when they launched their new poker product?

Unibet has launched its own poker plattform, been in beta for a couple of weeks, and today shut down their Microgaming client. I think it is a nice move […]
januari 24, 2014

Hurry up if you want to attend From Business to Buttons!

From Business to Buttons is the meeting place in Scandinavia for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Participants […]
januari 9, 2014

See you at ICE?

It’s less than a month until ICE starts and I am making my travel arrangements. It will be interesting to see what new innovations we’ll see […]
december 4, 2013

Unibet launching new poker software. Is it the right move?

Unibet today announced that they will launch their own poker software and leave the Microgaming Poker Network. I understand that Unibet needs to do something since […]
november 26, 2013

Paddy Power puts strong focus on mobile

Last week Paddy Power released an interim management statement telling that their performance in the sports section was unfavorable. The nice thing to read in the […]
november 18, 2013

PartyPoker’s mobile app makes it impossible to play because it lacks basic functionality!

A while back ago PartyPoker (this used to be linked partypoker.com but they asked me to remove the link) released their new mobile poker product, and I’ve tried […]
oktober 15, 2013

Want to be considered a premium igaming operator? Then you have to be consistent no matter the device!

Gala Casino has launched a new desktop (and mobile) site according to EGR Magazine which I find interesting. It is always interesting to see when one of the larger […]
oktober 4, 2013

William Hill and Ladbrokes: two companies not meeting expectations

This week William Hill (link asked to be removed by William Hill) released their results for Q3 (link asked to be removed by William Hill), and their online profit […]
februari 9, 2013

My reflections from #ICE2013

I had the privilege of being able to attend ICE this year together with my colleague at inUse, Jakob Rönnemalm. If you want to read more […]
februari 4, 2013

Betsson goes social. But who is the target audience?

Last Friday Betsson launched a social game called “MyFootball ConnectTM” in partnership with gaming company OneUp Games. From the press release “‘MyFootball ConnectTM’ allows players to […]
januari 31, 2013

Paying attention to details is really important to give a professional impression

I visited 888 (this used to be linked 888.com but 888 asked me to remove the link) today and was directed to the Swedish site and was really surprised (in […]
januari 30, 2013

Betfred’s technical issues with Safari will make them loose customers

Today when I visited Betfred.com I was suprised to see a big banner telling me as a Safari user that I can not deposit money using […]
januari 29, 2013

A quick suggestion for Betsson Poker

On the Betsson site you can play poker on two different networks, which are supplied by Microgaming and Ongame. On Microgaming you can’t play if you […]
december 13, 2012

inUse iGaming UX Review

At inUse, where I work, we will do a iGaming UX Review and see which operator (out of 15) is the best. The reviews will be […]
december 3, 2012

I want to work with igaming projects. Need UX help? :)

 Need UX help? It is almost 2013 and 2012 has been a fun year. I’ve been involved in a lot of different UX projects, but the […]
november 15, 2012

PokerStars has a new desktop client in the works

I’ve been way too busy the last couple of weeks so I missed that PokerStars showed their upcoming new desktop client at the PokerStars VIP Club […]
november 8, 2012

Full Tilt Poker is back

Full Tilt Poker has been closed down since May last year, but on the 6th of November it opened up for play again. This time with […]
oktober 23, 2012

Betclic want players to register without telling them why they should

Betclic have redesigned their website. Their main goal with the start page seems to be to get visitors to register as you can see in image […]
oktober 19, 2012

Organize your games in an order the player will understand

Present your games to your players is really important. It is your chance to show what you have to offer, and you need to show it […]
oktober 16, 2012

I’d love to have a “device talking” betting app

I’m sitting in my couch watching Sweden play against Germany in the World Cup Qualifier and it got me thinking about what kind of app I […]
oktober 9, 2012

Full Tilt Poker will re-launch on November 6th

I got an e-mail from Full Tilt last night saying that they will re-launch November 6th. Image 1. The e-mail from Full Tilt Poker. It will […]
oktober 3, 2012

Where should a sportsbook’s search function be placed?

Many sportsbooks today have a search function on their portal. But where should it be placed on the page? Below you can see where six sportsbooks’ […]
oktober 1, 2012

More screen real-estate for the igaming iPhone apps with iPhone 5

The new iPhone 5 was released a couple of weeks ago. The new phone has a different screen resolution (1136×640) compared to the  previous iPhone 4, […]
september 27, 2012

Paddy Power launches the really nice Roller Casino for mobile devices mobile devices, but make two “rookie mistakes” on their casino page

Paddy Power is a company that is very active when it comes to be among the first to try out new things. An example is their […]
september 26, 2012

“Offer Of The Day” a nice feature from Sportingbet

I noticed a new little feature today when I visited Sportingbet’s website. The “Offer Of The Day” is something extra Sportingbet want to offer their players […]
september 25, 2012

12Bet.com’s navigation model is really confusing

12Bet.com, a sportsbook which targets the european and asian market, has a really confusing navigation model. The site consists of a tab navigation (Home, Sports, Casino, Racebook, […]
september 24, 2012

Here are a few suggestions on how to improve PokerStars iPhone app

PokerStars released their real money iPhone app a while back and I’ve tried it out a couple of times, but never for a longer period of […]
september 19, 2012

Kambi’s sportsbook is really nice, but why is it built in Flash?

Kambi, a B2B supplier of sports betting products, has developed a really good sportsbook product used by large igaming companies like Paf.com and Unibet.dk. Image 1. The […]
september 17, 2012

Tip of the day (4) – Don’t make it mandatory for your new players to give away their credit card details in the registration process

My tip for Foxy Bigo: Let your new players try out the site before (if they want to) asking them to deposit money! Playing bingo at […]
september 14, 2012

Paddy Power’s new innovative Premier League iPhone app lacks some crucial functionality.

Paddy Power is one of the igaming companies that are pretty innovative. Last week they released a bingo app (read about my first impressions) and yesterday […]
september 11, 2012

Personas help you build great igaming products!

Have you got a clear understanding of who is using your site? Why they play? How they play? If you do then you are well off, but […]
september 10, 2012

Next generation igaming portals should be responsive and built in HTML5!

How well do igaming portals adapt to new technologies? HTML5 and Responsive Web Design have been buzzwords for a while now and it is amazing that […]
september 3, 2012

A first glance at Playtech’s mobile bingo client (on PaddyPower)

Playtech just launched a bingo client for the Android platform, and I have tried it out on my Sony Xperia S visiting the PaddyPower bingo site. I […]
augusti 27, 2012

An evaluation: betting using your iPad during the Olympics (in Swedish)

A week ago I wrote an blog post about betting using your iPad on inUse’s blog. Here is the link for the post: http://inuseful.se/os-utvardering-av-tre-spelbolag (it is in […]
augusti 22, 2012

Tip of the day (3) – Make it easy for your players to contact you!

My tip: Allow your players to contact you by e-mail, phone and chat! It was easy to just put up a gaming site in the early […]
augusti 21, 2012

When will we see some great tablet gambling products?

The iPad was launched two years ago in 2010 and I still haven’t seen any gambling product which has been fully optimized for the tablet. Why […]
augusti 3, 2012

Tip of the day (2) – Customizing NordicBet’s startpage

My tip for NordicBet: Don’t let your players loose functionality when they customize your site! At NordicBet.com you can customize the start page by clicking on […]
augusti 2, 2012

Tip of the day (1) – Betting on Betsson using an iPad

My tip for Betsson: Automatically go to mobile.betsson.com when accessing betsson.com using an iPad! When you go to betsson.com to place a bet using an iPad come […]
juli 31, 2012

PokerStars will relaunch Full Tilt Poker!

PokerStars buys Full Tilt Poker, the news came about an hour ago. http://pokerati.com/2012/07/full-tilt-victims-to-get-back-money/ This is huge! It will change the poker industry, giving PokerStars, if they play […]
juli 30, 2012

Look at your gaming portal through the players’ eyes and not your own!

Summer vacation is over and it is time to start to write blog posts on a more regular basis 🙂 It is amazing (not in a […]
juni 15, 2012

Launching a beta version is a good move!

Today when I visited Betfair.com I got a pop up saying “You’ve been selected to experience the next generation of our site”. Betfair is giving customers […]
juni 7, 2012

Euro 2012 is almost here

Euro 2012 is just around the corner, and I am really looking forward to it. What will be really interesting to see from my point of […]
maj 18, 2012

Betsafe’s new site released before being tested properly?

This week Betsafe launched their new site. There are many new games and products, but I can’t help but feeling that the site was released before being […]
maj 7, 2012

Want to meet up at eGR Subscribers Forum?

This thursday eGR Subscribers Forum takes place at Wembley Stadium, and I’ll be there moderating a session, “How do customers use new platforms?”. Do you want to […]
april 25, 2012

Betfair got a new section “Super Slots”. What makes the slots super?

Today when visiting Betfair.com I noticed their new section “Super Slots”, and of course I started to think about some new kind of slots which would […]
april 12, 2012

Betsson’s Live Score App makes it hard to place a bet!

Betsson has a Live Score app with most of the functionality I need. Image 1. The Live Score App But they sure are making one big […]
april 10, 2012

Where are the innovations in the igaming industry?

Many igaming companies today say that they innovate and have a player driven development. But why doesn’t it show when it comes to the player experience? […]
mars 27, 2012

Why is bwin just copying the iPhone app when launching an iPad app?

I got really excited when I read that bwin finally launched a real money poker app for the iPad (this used to be linked bwin but they asked […]
mars 1, 2012

What is the difference between Casino Red & Casino Black at Unibet?

Casino Red or Casino Black? Which should the player choose? Unibet have three tabs for casino games on the portal. One called “Casino Red”, one “Casino […]
februari 21, 2012

Zynga Bingo, is it any good?

I’ve had the opportunity to play Zynga Bingo for a couple of days now. Is it different that any other igaming bingo site? Yes there are a […]
februari 17, 2012

Looking for a fun igaming assignment! :)

My current consultanting assignment finish by the end of March. So now I am looking for a new assignment, especially within the igaming industry. So if […]
februari 16, 2012

Ladbrokes continue to invest in technology as net online revenue decline. Do they invest in player experience as well?

Ladbrokes released their preliminary results for 2011 today, pressrelease from Ladbrokes. For their online section the following was highlighted: Net revenue decline of 3.5% Strong mobile […]
januari 30, 2012

Do many games automatically equals being a successful casino site?

Today most casino sites are trying to add as many different games as possible. Is this the right thing to do if you want to be […]
januari 29, 2012

Reflections from ICE 2012

ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only […]
januari 4, 2012

Virgin Poker makes a big user experience rookie mistake!

It is 2012! More and more igaming companies are thinking about player experience, so I was extremely disappointed when I visited Virgin Poker earlier today. On their […]
november 29, 2011

Going to ICE in January? Wanna meet up?

Are you going to ICE Totally Gaming in January? Me and a colleague will attend (and presenting) this year. It will be very interesting to see what new stuff […]
november 24, 2011

Social Based Betting – how would that work?

Mobile betting is the future (part 2) Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets […]
november 22, 2011

Location Based Betting – Who will be first?

Mobile betting is the future Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on […]
november 12, 2011

Who will be the mobile operator of the year at EGR Operator Awards 2011?

EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following:  Betfair mFortune mobile phone […]
oktober 31, 2011

It is time to start designing for the mobile first!

More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by […]
oktober 4, 2011

A quick advice to Bally Technologies and their new interactive division

Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company’s mobile, Internet and social initiatives. My recommendation to Bally is […]
oktober 3, 2011

What was Bet24.com thinking?

Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the […]
september 30, 2011

An advice to Microgaming and their new Network Management Board

It was very interesting to read the news from Microgaming yesterday. Microgaming will form a Network Management Board that will be in charge of the development […]
september 29, 2011

Chiligaming about to launch free-play poker network targeting the US

Chiligaming today announced that they in the beginning of October will release “The World’s First Multi-Device Free-Play Social Gaming Poker Network“, chiliplay.com This is an interesting […]
augusti 9, 2011

NordicBet makes it hard for their not so frequent players to play!

I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This […]
juli 10, 2011

Old information only confuses your players!

I have some time to look around and play on different gaming sites during my vacation and today when I went to the poker section at […]
maj 16, 2011

Will Passoker be a success? (My unpublished GIQ review)

Early this year I wrote a piece for GIQ Magazine which wasn’t published, so I’ll publish it here on my blog insted. The review was on Passoker.com, […]
maj 12, 2011

Why do I need to be a customer to chat with the support at Expekt.com?

Using live chat support is a great way to give players a fast response/answer to their questions. But should you need to be a customer to be […]
maj 6, 2011

Loading a game from Sheriff Gaming is a nice experience

I attended EGR Live this week, was one of the speakers, and one of the companies at EGR Live that caught my attention was Sheriff Gaming. […]
april 28, 2011

Don’t forget to leave a comment!

Hi everyone! I’m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on […]
april 13, 2011

PaddyPower has a “Game Home”, a feature I wrote about back in ’09

I wrote a blog post, When will games get more social & personalized content, back in November ’09 where there was a sketch showing a “Game […]
april 8, 2011

I want to use Chiliconnect on my mac! Can I?

This week ChiliPoker introduced a new social networking tool called Chiliconnect which let their players share results, connect with other players, challenge players among other features. […]
april 5, 2011

Credibility counts! Here is an advice for verajohn.com

Today I saw a pretty cool banner on Spotify by a casino called Vera&John. I clicked on the banner and was transferred to the gaming portal. My […]
mars 31, 2011

Will bwin.party be a success?

The merger between bwin and PartyGaming was completed today and the new company bwin.party (this used to be linked bwinparty.com but they asked me to remove the link) is […]
mars 22, 2011

Redesign in 20 minutes (26) – Betaland’s flash casino start page

This week’s redesign is about betaland's flash casino start page. betaland's players can play on three different flash casinos from three different suppliers, Chartwell, Net Entertainment and Portomaso.
mars 21, 2011

Does your igaming company have a CXO (Customer Xperience Officer)?

  It is really interesting to see how different igaming companies build products and services. I believe that many igaming companies are very focused on technology […]
februari 11, 2011

Betsson reports record high revenues! Could it be even higher? Increase revenues by focusing on turning more registered players into active players!

  CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the […]
februari 10, 2011

ROI of user experience, is it worth it?

HFI has put together a nice video about ROI and user experience. It is all worth it! /Staffan
februari 9, 2011

How do PartyGaming and Bwin choose their upcoming poker platform?

  eGaming Review writes today that the Ongame Network is likely to be sold as a result of the upcoming merger between PartyGaming (this used to […]
februari 8, 2011

My blog has been too quiet. What topics should I write about?

I’ve been real busy since I got back from ICE and haven’t had time to write any new blog posts. But that is about to change […]
januari 27, 2011

Day 2 at ICE!

  It is the final day of the ICE totally gaming show and I’m going there for a few hours before heading out to Heathrow and […]
januari 26, 2011

Day 1 at ICE!

It is almost time to go to ICE for the second day. I spend a couple of hours at the show yesterday walking looking at all […]
januari 21, 2011

Here are 4 ideas for improvement in bwin’s new real money poker iPhone App!

I’ve had fun playing around with bwin’s (this used to be linked bwin.com but they asked me to remove the link) real money poker iPhone App for a […]
januari 19, 2011

bwin launches real money poker app for the iPhone

  Today bwin (this used to be linked bwin.com but bwin.party asked me to remove the link) released a real money poker app for the iPhone (currently […]
januari 12, 2011

PokerStars new feature: create your own Poker Club

PokerStars recently launched a new section on pokerstars.net, their play money site, (I am sure it will be available on the real money site soon as […]
januari 10, 2011

I’m attending ICE in London later this month. Are you?

ICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show […]
januari 4, 2011

Redesign in 20 minutes (25) – BetClic’s casino game window

This week’s redesign is about BetClic‘s casino game “window”. BetClic offer Net Entertainment casino games and the players have many different games to choose from. I […]
januari 3, 2011

What will happen in the iGaming industry in 2011?

The ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit […]
december 1, 2010

Did Betsson listen to my design advice? :)

I wrote a blog post in May about Betsson and how they make it harder than it have to be for their players to start playing. […]
november 26, 2010

Redesign in 20 minutes (24) – ParadisePoker’s lobby

  This week’s redesign is about ParadisePoker’s lobby. ParadisePoker is Sportingbet‘s poker brand and their client is built by Boss Media (my former employer). I play on […]
november 23, 2010

Is the upper right side the best position for the bet slip?

Where do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the […]
november 18, 2010

Great talk about gamification outside the igaming industry

This is a great talk about future of game design and gamification by Jesse Schell at D.I.C.E 2010. I believe that gamification will be a very […]
november 11, 2010

Use gamification to drive participation and engagement to your igaming portal!

Gamification, game dynamics and game mechanics are terms used more and more but what does it mean for gaming portals? “Gamification is the process of integrating […]
november 8, 2010

A design advice for PokerStars

PokerStars (as well as many other poker operators) announce information about upcoming tournaments in the table window. The information is shown for a couple of seconds. […]
november 2, 2010

Will we see a Game Center in the igaming industry?

Apple released Game Center in their latest version of iOS (4) and it is available on the iPhone and iPod Touch. It will be available on […]
oktober 29, 2010

Use KPI’s to increase player experience!

KPIs (Key Performance Indicators) give you valuable information! An example is the conversion rate from registered players to players who have do a first deposit. If […]
oktober 27, 2010

It is time to build a really cool iPad Sportsbook Web App! Want to do it together?

Few sportsbooks have either released an iPad App or an iPad optimized website, and the ones that are released aren’t that good. Most of them are […]
oktober 21, 2010

Learn from Zynga. It is time to put user experience high on the agenda!

I attended EiG Expo this week in Copenhagen and it was interesting as always to see the showrooms and listen to the different sessions. My reflections […]
oktober 18, 2010

Do you at Full Tilt want some user experience feedback on your Android Rush Poker App?

Full Tilt Poker has released an Android app for Rush Poker. It is in beta version and just available to Black Card holders. I wish I […]
oktober 12, 2010

Switchpoker.com launch real money poker for the iPhone and iPad but will it be successful?

Switch Poker have developed a poker client using JavaScript and HTML which you can play on many browsers as well as on the iPhone and iPad. […]
oktober 8, 2010

Want to discuss user experience and igaming at EiG Expo?

Good news for me! It looks like I will be attending EiG Expo 2010 in Copenhagen this month. Are you going to? Want to discuss user […]
oktober 7, 2010

Don’t have an iPhone or Android betting app? It is time to get one!

A new report from Juniper Research has found that number of sports book users placing bets using their mobile have increased by 60% in 2010. And […]
oktober 6, 2010

I want one account at 888.com not one for each product they offer!

888 (this used to be linked 888.com but 888 asked me to remove the link) is a big player in the igaming industry and when you visit 888 (this used to […]
oktober 1, 2010

Every detail counts when you communicate with your players!

I got an e-mail from bwin (this used to be linked bwin.com but bwin.party asked me to remove the link) yesterday a few hours after I wrote […]
september 30, 2010

Every details counts! An expert review helps you find inconsistencies.

NordicBet recently launched their new website and it has some great features. For instance a “Bet Search” that works really well and helps the player place […]
september 26, 2010

Want to be the best gaming portal? Get to know your players!

It’s sunday and the first time to really sit down and relax after a busy week. This week I’ve been doing a breakfast seminar together with […]
september 20, 2010

Redesign in 20 minutes (23) – Betsson’s bingo window

  Betsson offer bingo from NYX Interactive to their players. The bingo client works well but I believe that Betsson do a mistake when they open […]
september 15, 2010

Add value not confusion when you make design changes!

PokerStars made a design change to the alert shown when you click on “Fold” (as you can see in the image above) a while ago. I did […]
september 13, 2010

The iPad is here to stay! Customize your gaming portal for it!

Apple has sold more than 3 million iPads world wide so far! It is time to start customizing your gaming content to the plattform and not […]
september 7, 2010

Customize your content depending on player states!

Today more gaming portals focus on the player experience which is really good and I enjoy seeing new innovative features. But sometimes I come to portals […]
september 2, 2010

“Suggestion Box”: a nice feature from PaddyPower. But why is it only used in the bingo section?

“Suggestion Box” is a nice feature that PaddyPower has in their bingo section. It is just like a small banner in the bottom right corner, and […]
september 1, 2010

Redesign in 20 minutes (22) – Betfair’s header

This week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different […]
augusti 27, 2010

SuperCasino’s iPhone App works well, but I don’t want to go to their the website to register and deposit money!

NetPlayTV recently launched an iPhone App for the SuperCasino brand. The App let players play live roulette with their iPhone while watching the real-time Live Casino […]
augusti 25, 2010

Remove hurtles for your potential players. Let them choose their own username and password!

The registration process is one of the most important a gaming portal has! But sometimes I see solutions aren’t the best from a player’s point of […]
augusti 24, 2010

What will it take to be a winner (survivor) in the igaming industry?

Summer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening […]
juni 22, 2010

Redesign in 20 minutes (21) – Sportingbet.com’s iPhone & Android page

On Sportingbet you can use your iPhone and Android phone to place bets. They have optimized their site for the phones. The problem is getting started! […]
juni 14, 2010

Paying attention to details is important! Start customizing your content!

I enjoy playing casino online and do it a few times a week on a number of different sites. When I come to a new portal […]
juni 14, 2010

888 takes a step in the right direction by entering the social gaming space!

Today I read that 888 (this used to be linked 888.com but 888 asked me to remove the link) is buying assets from Real Dice, a social games developing company. […]
juni 11, 2010

Gaming Portals of the Future workshops open for registration!

The 1-day workshops, Gaming Portals of the Future, running in September and October: Stockholm: September 28th London: October 3rd are now open for registrations. It doesn’t […]
juni 9, 2010

Running your own operation gives you an advantage! NYX Interactive is doing the right thing!

NYX Interactive has acquired Cashball Ltd, a bingo operator, from Bonnier Group. It is a good move since every game developer needs to be in close […]
juni 8, 2010

Do World Cup Campaign Sites reach their business goals?

The World Cup starts in a few days. I’m really looking forward to it, it is going to be great! Many igaming portals have released “Campaign […]
juni 4, 2010

Use your visitor information to personalize your gaming portal. An example on how PaddyPower could do it!

PaddyPower’s “Paddy’s Toolbar” feature caught my interest the other day. I continued to click on the link to get more information about it and got to […]
juni 3, 2010

Redesign in 20 minutes (20) – Register for Sit & Go Tournaments at Full Tilt Poker

I enjoy playing Sit & Go Tournaments and I do it on a few different poker sites, Full Tilt and PokerStars are among the ones I […]
juni 2, 2010

Wish I could attend EGR Live

EGR Live is a free conference and exhibition taking place in London in a few weeks. The conference is what interest me the most and a […]
juni 1, 2010

UXiGaming – 1 year today!

A year goes by really fast and the 1st of June last year I posted my first blog post here on UXiGaming 🙂 It’s been a […]
maj 30, 2010

A good search function on your sportsbook portal can be the difference between a placed bet and a lost customer

The World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are […]
maj 26, 2010

Want to be the best gaming operator? Then put focus on and invest money into player experience!

Bingo.com According to an article in iGaming Business are bingo.com showing a decline in revenues. The explaination was a ‘decrease in cash game play particularly cash […]
maj 25, 2010

Redesign in 20 minutes (19) – Expekt’s login dialogue

Expekt.com redesigned their portal a while back. They did a pretty good job and the new design looks much better than the old one. But I […]
maj 24, 2010

Poker software providers need to start making poker apps! Who will be first?

Who will be the first poker operator with an iPad poker client? I’ve used my iPad for a few weeks now. I’ve noticed a few specific […]
maj 21, 2010

Betsson teases their players but makes it hard for them to start playing!

Image. Gonzo’s Quest background “banner” Betsson updated their gaming portal a while back and now have different backgrounds (they are like full screen banners) on many […]
maj 19, 2010

Looks like SkyBet listened to my design advice!

Last month I wrote a blog post giving SkyBet a design advice (read the post here). And today when I tried going to SkyBet using my iPhone I […]
maj 19, 2010

Sportsbook study! Looking for examples of good or bad sportsbook designs!

Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very […]
maj 17, 2010

It is time for Svenska Spel and every igaming company to get a mobile strategy!

We access the Internet today with more devices than our PC. Last night I was about to watch Barcelona’s last game of the season and I […]
maj 10, 2010

The igaming industry will change! A report from Web 2.0 Expo

Last week I attended Web 2.0 Expo in San Francisco. It was a good conference with gave me lots of new insights that can be applied within […]
april 19, 2010

Need help? I’m looking for consultant assignments within the gaming industry!

Need help? I’m looking for consultant assignments within the gaming industry in Europe. Who am I? Today I work as a Senior Interaction Designer at inUse with special […]
april 14, 2010

Redesign in 20 minutes (18) – Sky Bet’s iPhone Sportsbook

Sky Bet last friday launched an sportsbook for their iPhone users together with mkodo. I think it is great that more and more products and services […]
april 7, 2010

Redesign in 20 minutes (17) – Show folded cards on OnGame Network

I’ve written a number of blog posts regarding folded cards in poker, Show Folded Cards – Great feature implemented differently and Full Tilt improves their Folded Card feature. […]
mars 31, 2010

You’ll loose customers if it isn’t easy to retrieve your login details

Have you ever forgotten what your username is for a gaming portal? I have! I’ve registered for on a lot of gaming portals and it is […]
mars 26, 2010

Who will be first with an iPad designed sportsbook?

In a month I’ll be able to sit on my couch watching soccer with my iPad and placing bets on the game. Apple’s iPad will soon go […]
mars 24, 2010

Who will be the first operator to offer poker team tournaments?

Image 1. Zynga’s Facebook App Poker Blitz. Last week Zynga launched a new game on Facebook called Poker Blitz. It is a poker game that have […]
mars 17, 2010

Don’t confuse your players by showing irrelevant content on your gaming portal!

NordicBet released their new website a while back and overall I think it is a big improvement compared to the previous version. One thing that confused […]
mars 16, 2010

Player Experience and innovation will play a key role in becoming a big and successful poker network!

Markus Lind at Inside iGaming wrote an interesting blog post, Fight for fifth, in which he discusses the poker networks and who will take the fifth […]
mars 11, 2010

I would love to see Net Entertainment’s download client as a Adobe AIR client!

Net Entertainment has build a download client in which their flash games can be played. I think this is a great alternative to playing on a […]
mars 8, 2010

Can I use the same username on different gaming portals? Microgaming confuses me

I read on Egaming Rewiew’s website that Ladbrokes launched a new version of its poker client from Microgaming. And I thought I would try it out since […]
mars 4, 2010

Redesign in 20 minutes (16) – 888.com’s registration form

Last night I tried to sign up at 888.com to play casino. It wasn’t the easiest thing to do. The registration form is pretty straight forward but […]
februari 20, 2010

Promote unique brands for your different games!

Today most gaming portals offer bingo, casino, games, poker and a sportsbook. Is this the best way? Look at Full Tilt Poker, PokerStars and PartyGaming (this used to […]
februari 17, 2010

Gaming Portals of the Future workshop in May

In May I will run a workshop around gaming portals of the future. It will be a very hands on day where you will learn new […]
februari 11, 2010

When will we see team tournaments in bingo, casino and poker?

Playing together with friends is always fun. But it isn’t easy to do at gaming portals today. So I am looking forward to when we’ll see […]
februari 4, 2010

Svenska Spel has launched its first iPhone app

Today Svenska Spel launched an iPhone app where you can get results from matches and events. It is interesting and exciting to see that Svenska Spel […]
februari 3, 2010

Is having a live presenter the next thing in bingo?

I wrote about bingo back in the beginning of december, Why do all bingo clients look the same? Where are the innovations?, but there are a […]
februari 2, 2010

Full Tilt improves their Folded Card feature

I wrote a blog post back in October, Show Folded Cards – Great feature implemented differently, where I looked at PokerStars and Full Tilt and how […]
januari 29, 2010

Gaming VC plans for significant expansion. Will they focus on the player experience or just marketing?

Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build […]
januari 28, 2010

My initial thoughts from ICEi 2010

This year’s International Gaming Expo (IGE), incorporating ICEi, is over and I’m back home. My reflections from the expo are mixed. Most positive: I was impressed by Net […]
januari 24, 2010

Did Betsson listen to my design advice? :)

I wrote a blog post, Betsson can make it easier for their poker players. Here is a suggestion!, giving Betsson a design advice back in September […]
januari 20, 2010

Full Tilt Poker launches new innovative game Rush Poker!

Rush Poker is a new poker game just released at Full Tilt Poker; this is a new and completely different way to play poker and probably […]
januari 19, 2010

Player Experience: the new way to differentiate yourself!

It really doesn’t matter to which operator in online gaming you play with today. Gaming portals are very similar when it comes to everything from available […]
januari 13, 2010

Best poker experience. Instant or download client?

Is instant poker as good as the download versions? Not at the moment! If you compare Full Tilt Poker or PokerStars mac client with an instant […]
januari 12, 2010

Help your players even if it is telling them they can’t play!

NordicBet has launched a new download casino from Net Entertainment. I was really excited about this and wanted to try it out as fast as possible […]
januari 8, 2010

IGE is coming up. What exciting things will we see?

This year’s IGE is just a few weeks away and I’m starting to get excited about the event. It will be great to find out what will […]
december 21, 2009

Redesign in 20 minutes (15) – Ongame Network’s CoinFlip Sit & Go

OnGame Network have a new Sit & Go Coinflip, generating 10,000 plays per day. I had to try it out since I really enjoy playing around with […]
december 18, 2009

If you aren’t prototyping yet then it is time to start!

Do you develop gaming software? Do you prototype? If you do prototyping then great! If you don’t, then it is time to start doing it! A […]
december 14, 2009

Redesign in 20 minutes (14) – Personalisation in the Full Tilt Poker lobby

I really enjoy playing poker on Full Tilt. They have a good client and lots of tables to play on. There is lots of interesting stuff […]
december 14, 2009

Let’s meet at IGE2010!

It is just a little over a month left until the International Gaming Expo takes place in London between the 26th and 28th of January. It […]
december 10, 2009

The personal touch, read my blog post in eGaming Review

LAUNCH A GAMING PORTAL, advertise, give players big bonuses. Today, sadly, that recipe is no longer sufficient if you want keep your players. Gaming operators need […]
december 8, 2009

iPhone betting apps seems to be legal in the UK

It seems like iPhone betting apps are legal in UK. In the UK iTunes Store there is an app called iBetting which lets you place bets […]
december 4, 2009

Why do all bingo clients look the same? Where are the innovations?

When will we see new innovations when it comes to online bingo? Today almost every bingo client have the same functionality: Buy tickets/Play bingo Play minigames […]
december 3, 2009

Redesign in 20 minutes (13) – Unibet’s sports selection

Unibet was awarded European Sports Betting Operator of the Year at the EGR Awards this year. This week’s redesign is about two minor changes making the […]
december 2, 2009

Prototyping and testing new ideas is important! Here is a new fun way to find tables in poker.

Most poker software today use some kind of filtering system to help the player find a table they like to play on. Here is a little […]
december 1, 2009

Let me try playing without having to give away my credit card details!

Cashcade and their Foxybingo.com won the Bingo Operator of The Year 2009 award at the EGR Awards yesterday. This made me curious about their bingo portal […]
november 27, 2009

Use stats to personalize and save clicks for your players

It is important to help your players complete their goals. In the image above you see how 4 different poker sites, Partypoker, PokerStars, Full Tilt Poker […]
november 26, 2009

Did Unibet listen to my design advice? :)

I wrote a blog post, Unibet should optimize their screen real estate, giving Unibet a design advice back in August (read the post here). And today when I played on […]
november 25, 2009

Create a global language library for your gaming portal!

Gaming portals should have a global language library (for each language) where all terms used are stored. Consistency is a big part of the player experience. […]
november 24, 2009

We will see more multiplayer slots in the future!

People like to be around other people for many different reasons, for instance be part of a group or be recognised for their skills. Playing on a […]
november 23, 2009

Redesign in 20 minutes (12) – Betsafe’s login behavior

Image 1. 8 steps to start playing Black Jack. This week’s redesign is just one quick and fast design implementation to Betsafe’s gaming portal. My design […]
november 23, 2009

Subscribe to UXiGaming’s weekly newsletter

Why not sign up for the weekly UXiGaming newsletter? The newsletter will be sent every tuesday starting December 1st. Why should you sign up? You’ll get […]
november 20, 2009

Help your players and remove all possibilites for confusion!

Betsafe’s sign up form When I created an account with Betsafe (Betsafe’s casino page will be next week’s redesign) I noticed something a little bit confusing. […]
november 19, 2009

When will games get more social & personalized content?

I believe that social fatures and personalized content will play a very big part in for the gaming experience in the next couple of years. Today […]
november 17, 2009

Paf could use their screen real estate much better

Paf’s start page Paf has a gaming portal which offers all kinds of gaming, but they don’t really use their start page to its real potential. […]
november 15, 2009

Redesign in 20 minutes (11) – PokerStars “Fold” and “Check” buttons

Last night when I played poker on PokerStars I incidentaly hit the “Fold” button when I was going going to “Check”. When I did I got […]
november 13, 2009

Did PokerStars listen to my design advice? :)

I wrote a blog post giving PokerStars a design advice back in September (read the post here). And today when I played at PokerStars I noticed that […]
november 12, 2009

mr Green rated best gambling site in Sweden by Internetworld

mr Green won the prize as the best gambling site last night at Internetworld’s Top 100 Award Cermony (link in Swedish). In the overall list mr […]
november 10, 2009

William Hill makes it hard for their players to place bets

William Hill’s start page today. It is harder than it needs to be to place a bet at William Hill. I believe this is because the […]
november 8, 2009

Redesign in 20 minutes (10) – Full Tilt’s advance action checkboxes

This week’s redesign is on a small detail on Full Tilt Poker’s client. Full Tilt Poker really has a great poker client and I often play on […]
november 6, 2009

Every project should do effect mapping. I’m doing an effect map for my iPhone Poker App!

At inUse we use a method called Effect Mapping to determine how we will be able to achieve the desired business goals in a project. I am […]
november 4, 2009

I’m giving PKR a second chance, but it takes way too long to install!

It was a couple of years ago since I tried playing at PKR but now I am going to give it another try. Last time I […]
november 3, 2009

Why do we play poker online? Here are four reasons!

Why do we play poker on Internet? From my experience there are at least four major reasons. The four reasons: Get recognition Win money For entertainment […]
november 1, 2009

Redesign in 20 minutes (9) – NordicBet’s deposit page

This week’s redesign (I know it has been a while but now it’s back) is on NordicBet’s deposit page. I signed up last night on NordicBet […]
oktober 30, 2009

Start differentiate your online casino and retain your players!

Net Entertainment produce really good browser based casino software and is used by many online casinos. The problem I see is that many of the online […]
oktober 26, 2009

Why don’t “for fun” poker sites have iPhone apps? I’ll build my own!

Image 1. iPhone multiplayer poker app I’m starting a new personal project designing a iPhone poker app. There are a few reasons for this: I love […]
oktober 22, 2009

Add social features and get more players!

Image 1. Top 25 Facebook games in October. (by InsideSocialGames.com) Games played on Facebook have a large user base and I believe it is because of […]
oktober 21, 2009

Get your players to play more poker by letting them sign in using their e-mail address!

Image 1. Everest Poker’s registration form. Often poker players play on many different sites from time to time. You can help your players to start playing […]
oktober 16, 2009

DAMN SMALL POKER is a cool “banner” that will attract new players

Image 1. Damn Cool Poker. Trebax Innovations has a product called DAMN SMALL POKER (DSP) which allows you to put a little interactive banner on your […]
oktober 14, 2009

When will we see iPhone Apps from major poker sites?

Image 1. When will we see iPhone poker apps? When will we see iPhone Apps from the big poker sites? I know that you can’t play […]
oktober 12, 2009

Show Folded Cards – Great feature implemented differently

Image 1. Folded cards shown on mouse over. Being able to see what cards you’ve folded is a great feature in many poker clients today and […]
oktober 5, 2009

Bwin’s “Sit Down” feature in their poker client is great!

Image 1. bwin’s poker lobby. bwin (this used to be linked bwin.com but bwin.party asked me to remove the link) makes it easier for their players to […]
september 30, 2009

Let your players be your marketing people!

Image 1. A winner’s alert. Let players post results on their social networks! Why not let your players be your marketing people? One way of doing […]
september 29, 2009

Please inform me that I can’t play insted of wasting my time!

Image 1. bwin’s (this used to be linked bwin.com but bwin.party asked me to remove the link) skill games site provided by Jadestone. Can it be more […]
september 24, 2009

Make sure you use your screen real estate wisely!

Image 1. PokerStars tournament lobby. I’ve enjoyed playing a tournament at PokerStars tonight. But since I pay a lot of attention to details when it comes […]
september 23, 2009

Show only relevant information to your players!

Image 1. Svenska Spel’s start page. I’m a member at Svenska Spel and play there every now and then. Today I went to svenskaspel.se to see […]
september 22, 2009

Poker software providers learn from Zynga and their poker product!

Ever played poker on Facebook? Or on your iPhone? Maybe on MySpace? Or on Yahoo? Then you probably have played on Zynga Poker. Zynga Poker is […]
september 17, 2009

EiG Expo 2009 in retrospective

I attended EiG Expo this week and listened to many of the sessions, here are my reflections from the week. Multiplayer and social games: Monetising the […]
september 16, 2009

EIG: Interesting thoughts on loyalty programs

Will Lytle from eGaming 2.0 talked about “proactive development” where they try to indentify and address high value players within 7 days, and alsoe about rewarding […]
september 16, 2009

EIG CEO Panel – B2B, media companies, retaining players

Image 1. EIG Expo, Copenhagen. The CEO Panel discussion was very interesting to listen to. On the panel were the following: Norbert Teufelberger, Co-CEO, bwin Gigi […]
september 15, 2009

New ideas presented at EIG Start-Up Launch Pad

The Start-Up Launch Pad was a fun session where four startups had to pitch their ideas. The Start-Ups were: Tailorbet offers an automated, peer-to-peer service that […]
september 15, 2009

Social media, mobile and user experience are important trends in the igaming industry

The first panel session at EIG Expo talked about the future and what trends they see. The main areas were: innovation entertainment mobile social media (voted […]
september 11, 2009

Friend Alert – a social feature for poker clients!

Image 1. Friend Alerts in a poker client. Retain your players by adding social features in your poker client! People are social and are interested in […]
september 9, 2009

Let me register at the table, a design advice for PokerStars!

Image 1. PokerStars poker table and chat. PokerStars can make it easier for players to join tournaments advertised at the poker tables! When I play at PokerStars […]
september 8, 2009

NordicBet makes sportsbook available for iPhone users, but why so many steps to place a bet?

Image 1. The steps to place a bet on NordicBet’s iPhone site. I read on the Gaming Intelligence website that NordicBet has released a iPhone version of their […]
september 4, 2009

Betsson can make it easier for their poker players. Here is a suggestion!

Image 1. Betsson’s unnecessary step when starting the instant poker client. Betsson should remove the unnecessary step in the player’s user flow when it comes to starting […]
september 3, 2009

PartyPoker makes it easier for mac users to play!

Image 1. PartyPoker’s start page. Earlier this month I wrote a blog post “PartyPoker could make it easier for mac players!“. Today when I went to […]
september 2, 2009

Full Tilt Poker pays attention to details (almost everywhere…)

Image 1. Full Tilt Poker’s login view. I really like Full Tilt’s poker client. The look and feel is really fresh and it seems like they […]
september 1, 2009

You won’t get new players if they can’t register!

Image 1. PartyPoker instant sign up form. One of the most important things for gaming operators is to make sure all the basic functionality works 100%! […]
augusti 28, 2009

Is it easy to find a poker table? This week’s redesign will show you!

This week’s redesign will be a quick usability test that hopefully will show the benefits of doing usability tests to increase the user experience in your […]
augusti 27, 2009

Build social gaming portals having players register with their accounts on social networks

Image 1. Registration dialogue using social media Facebook Connect and Google Friend Connect are two ways in which you today can add social content to your […]
augusti 25, 2009

Personalized gaming – Bet suggest function!

Image 1. bwin’s bet search function. I really like bwin’s (this used to be linked partypoker.com but bwin.party asked me to remove the link) new bet search […]
augusti 21, 2009

Want to discuss user experience and igaming at EIG 2009?

Good news for me! It looks like I will be attending EIG 2009 in Copenhagen 15-17 of September. Are you going to? And want to discuss […]
augusti 20, 2009

Why do I have to log in twice when playing poker?

Image 1. Unibet’s instant poker login. Why do I have to log in again when I start the instant poker client by Microgaming on Unibet? It […]
augusti 19, 2009

Svenska Spel probably missed Safari when testing “retrieve new password” functionality

Image 1. Svenska Spel’s retrieve password page. I haven’t played on svenskaspel.se for a year so I can’t remember my password. Therefor I went to the […]
augusti 18, 2009

Unibet should optimize their screen real estate!

Unibet’s instant poker page. I’ve played poker at Unibet for a while and I get frustrated every time I start the instant poker client. Unibet has […]
augusti 17, 2009

Redesign in 20 minutes (8) – Login dialogue in Boss Media’s instant poker

Image 1. Login dialogue – PokerHeaven’s instant poker client. I believe PokerHeaven and gaming operators using Boss Media’s instant poker are losing players because of a […]
augusti 13, 2009

Sky Poker’s instant poker lobby makes the portal more alive!

Sky Poker’s portal poker lobby. Sky Poker makes the poker portal more alive with the integrated lobby and by not just having a button saying “Instant […]
augusti 11, 2009

Redesign in 20 minutes (7) – Betfair’s sign up form

This week’s redesign is looking at one of the first things a potential player needs to do before they can become a player on your gaming […]
augusti 7, 2009

PartyPoker could make it easier for mac players!

PartyPoker (this used to be linked partypoker.com but bwin.party asked me to remove the link) can make it a lot easier for players using data on which […]
augusti 5, 2009

Only open 12 hours a day – I’m one lost customer for Send My Chips

Today I heard about a new service called Send My Chips which helps player move funds between different poker sites. Send My Chips takes a fee […]
augusti 3, 2009

Redesign in 20 minutes (6) – PokerStars poker lobby

In my first Redesign in 20 minutes I redesigned OnGame’s poker lobby and today I’m doing a quick redesign of PokerStars poker lobby. PokerStars have a […]
juli 30, 2009

This week’s 20 minute redesign will be…

In this week’s 20 minute redesign I’ll look at PokerStars poker lobby. So make sure you check back on sunday for redesign suggestions. /Staffan
juli 29, 2009

Save clicks for your player!

Image 1. I play every now and then on Mr Green and I get annoyed every time when I am logging in. In the image above […]
juli 28, 2009

Player-created portal pages!

It would be really cool if players could create their own personalised gaming portal page! I call this a “Player-created portal page”. Why not create widgets […]
juli 27, 2009

Redesign in 20 minutes (5) – Expekt.com Casino categories

Expekt.com today This week the redesign in 20 minutes is about information architecture (IA), meaning how you organise your content in the best way for your […]
juli 24, 2009

I want to attend EIG2009 :)

This year European I-Gaming Expo by Clarion Gaming takes place in Copenhagen in September. The programme looks really good and I’m really hoping to be able to […]
juli 23, 2009

Retain players using social media!

I follow PokerHeaven on Twitter and today they send the following: “Don’t forget to sign-up for tonight’s €500 Facebook Freeroll at 18:30 GMT. All the details […]
juli 22, 2009

Economic climat hits gaming companies!

Svenska Spel posted earlier this month their result for Jan – Jun 09. The result was 591 Million Swedish kronor in net profit. This is less than […]
juli 21, 2009

Design for your existing players not just new ones!

Today I signed up again at Unibet.com wanting to go over their registration process. The registration flow went smoothly. I just got a little confused when […]
juli 19, 2009

Redesign in 20 minutes (4) – Sportingbet Promo page

I play poker at ParadisePoker.com on a regular basis and today when I wanted to check my gaming history at Sportingbet. When I looked around on […]
juli 17, 2009

All gaming companies should do target group analysis!

Can you design great games and software if you don’t know your players and their goals? In my experience a lot of software are designed without having […]
juli 14, 2009

Social Feature – Time Defined Challenges!

Social gaming portals is the future, but how can you get people to visit you more often? I believe in features giving players the opportunity to […]
juli 12, 2009

Redesign in 20 minutes (3) – Parlay5 bingo client

This week I’ve looked at the Parlay5 bingo client by Parlay. I’ve played on the Rehab Bingo skin. All bingo clients on the market today looks […]
juli 10, 2009

This week’s 20 minute redesign will be…

This weeks 20 minute redesign will be the Parlay Entertainment’s bingo client (Parlay5). So make sure you check back on sunday for the redesign. /Staffan
juli 9, 2009

Online gaming on flights with Ryanair?

Ryanair consider offering in-air gambling on their flights. I flew home from Venice to Stockholm yesterday with Ryanair and it will be very interesting to see […]
juli 5, 2009

No redesign in 20 minutes today.

I am currently on vacation in Dublin so this week’s redesign is postponed until next sunday. /Staffan
juli 3, 2009

When will we see poker team tournaments?

How can poker become a more social game? One way would be to offer poker team tournaments! A team could consist of friends in real life […]
juli 2, 2009

Give me suggestions for the redesign in 20 minutes!

Found a portal or gaming product to be very confusing? Have you had trouble signing up on a gaming portal? I am looking for suggestions for […]
juli 1, 2009

PokerStars misses the asterisk convention!

When I signed up for PokerStars.com I noticed something funny. It happened when I got to step two in the registration process. In this step I […]
juni 30, 2009

Don’t confuse your players by similar alternatives!

I was on Expekt.com the other day and I was having trouble connecting to a game so I thought I would contact the help desk. The […]
juni 28, 2009

Redesign in 20 minutes (2) – Casino Club instant portal

There is a difference between a portal offering games in the browser or games played in a downloadable client. If you offer a downloadable client then […]
juni 26, 2009

Great community feature – Maria’s world

Maria Bingo is one of the few bingo portal having community features. On their portal players have their own personal page including blog, photos, friends and […]
juni 25, 2009

This week’s 20 minute redesign will be…

This weeks 20 minute redesign will be the portal page of the newly released instant casino from Casino Club. So make sure you check back on […]
juni 24, 2009

Conversion Analysis – turn visitors into players

Want to find out how effective your portal is in converting visitors into players? A simple and easy way is to do a conversion analysis. This analysis […]
juni 21, 2009

Redesign in 20 minutes (1) – OnGame Network’s poker lobby

First out in my new section is the start view of OnGame’s poker lobby using the Betsafe skin. When I do the redesign I try to […]
juni 18, 2009

Why hasn’t Web 2.0 hit it big in igaming yet?

Image by Markus Angermeier Web 2.0 has been a buzz word for a few years now. But yet we haven’t seen many gaming portals adapting web […]
juni 17, 2009

Redesign in 20 minutes – new section!

I’m starting a new section on my blog “A redesign in 20 minutes” which on a regular basis redesign something I think can be improved by […]
juni 16, 2009

Involve your players in your development process!

How do you know if your gaming portal (games) is the right one for your target groups? Do you release software without testing it on real […]
juni 14, 2009

Poker for everyone!

Today many of the largest poker networks give mac users the possibility to play poker in their network. According to Pokerscout.com the largest poker networks are; […]
juni 11, 2009

Ever forgotten your username?

Have you ever forgotten your username for a specific gaming site? I have many times. Why do players have to come up with a username? Most […]
juni 10, 2009

Personalization when? – Gaming Portals 1.5

Gaming companies today have a lot of data about their players; which games he plays how often how long each time how much he likes to […]
juni 10, 2009

From Business to Buttons

The conference From Business to Buttons starts tomorrow here in Malmö. I’ll be there working as a volunteer. From Business to Buttons is the meeting place […]
juni 9, 2009

Why have browser restrictions?

Today I read an article about 32red releasing a personalized slot this year. This got me interested so I went to their website to try out […]
juni 8, 2009

Don’t confuse the player!

William Hill (link asked to be removed by William Hill) has a good registration form, it is very straight forward and gives you your deposit options […]
juni 5, 2009

A new player wants to be able to play as fast as possible!

You (A gaming company) advertise on TV, on websites, in magazines and at sport events with the goal of attracting new players.  If  the potential player […]
juni 4, 2009

The best top navigation?

Is there a reason why the largest gaming portals today use almost the identical top navigation? In the picture above you can see the top navigation […]
juni 3, 2009

Svenska Spel – Annoying pop-up

I always get annoyed when something interupts what I am doing. Recently when I was at Svenska Spel and their bingo I got a pop up […]
juni 2, 2009

Virgin Games launches one-account solution

Virgin Games has announced that they will create a one-account solution for their bingo, casino and poker games. This means that the players only need one […]
juni 2, 2009

Gaming & personalization

PaddyPower has a feature “my games” in their games section on their site. This is one of the first examples of personalization I’ve seen. I like […]
juni 1, 2009

A new blog

Hi everyone and welcome to a new blog about user experience and igaming. There are a lot of blogs about gaming. This blog will be a […]