UX Review 01 Screenshots – Comeon


UX Review 01 Screenshots – Jackpotcitycasino


UX Review 01 Screenshots – Karamba


UX Review 01 Screenshots – Casinostugan


UX Review 01 Screenshots – Lottoland


UX Review 01 Screenshots – Casumo


UX Review 01 Screenshots – Mobilautomaten


UX Review 01 Screenshots – Coolbet


UX Review 01 Screenshots – Multilotto


UX Review 01 Screenshots – Nordicbet


UX Review 01 Screenshots – Hajper


UX Review 01 Screenshots – Interwetten


UX Review 01 Screenshots – Funcasino


UX Review 01 Screenshots – Casinojoy


UX Review 01 Screenshots – Svenska Spel Sport & Casino


UX Review 01 Screenshots – Voodoodreams


UX Review 01 Screenshots – Cherrycasino


UX Review 01 Screenshots – Expekt


UX Review 01 Screenshots – Casino Heroes


UX Review 01 Screenshots – Videoslots.com


UX Review 01 Screenshots – Snabbare.com


UX Review 01 Screenshots – PokerStars


UX Review 01 Screenshots – No Account Casino


UX Review 01 Screenshots – 21Prive


UX Review 01 Screenshots – AhaBingo


UX Review 01 Screenshots – Betfair


UX Review 01 Screenshots – Bethard


UX Review 01 Screenshots – Paf


UX Review 01 Screenshots – LeoVegas


UX Review 01 Screenshots – Sverigeautomaten


UX Review 01 Screenshots – Betsafe


UX Review 01 Screenshots – Vera & John


UX Review 01 Screenshots – ATG


UX Review 01 Screenshots – Ninja Casino


UX Review 01 Screenshots – Frank & Fred


UX Review 01 Screenshots – Betway


UX Review 01 Screenshots – Casino Redkings


UX Review 01 Screenshots – bwin


UX Review 01 Screenshots – Bet365


UX Review 01 Screenshots – Unibet


UX Review 01 Screenshots – Mr Green


UX Review 01 Screenshots – Betsson


UX Review 01 Screenshots – 888


I thought long registrations was a thing of the past. Boy was I mistaken!


My Christmas break project will be to play around with voice recognition and betting


The iPod of egaming – my article in EGR Technology


Switching tables in NetEnt’s virtual casino isn’t the unique experience I expected


Game panels should be a part of the operators user interface!

Casino sites today offer their players tons of games without thinking about the player experience. If you look at the game panel (used when you placing […]

Every igaming company needs a Customer Experience Officer!

In the igaming industry there are many companies who still believe that all you have to do is put up a website, offer some games and […]

My dream is to build the best sports book gaming experience ever

I have a dream to build a product/service that delivers the best sports gaming experience ever for everyone who enjoys the excitement of betting on sport […]

Is Hero Gaming innovating online slots with their Blitz product?

A few weeks ago Hero Gaming launched their Blitz product (in cooperation with NetEnt) on casinoheroes.com, and I’ve been looking forward to try it out. And […]

Betsson makes a rookie mistake when they want me to create an account when already logged in

Eight years ago I wrote a blog post called “Don’t confuse your players by showing irrelevant content on your gaming portal!” where NordicBet had a “Create […]

Why isn’t the online sportsbook a delightful experience?

Today I attended a workshop which took it starting point in the Kano model, https://en.wikipedia.org/wiki/Kano_model, and when I look at most sports books around today they all […]

You need to take care of your players!

Today both Kindred and Betsson released their results for the first quarter of 2018. It is interesting to see that both companies makes pretty good money […]

I’m helping out recruiting an UX specialist! Is it you?

I’m helping a great gaming company recruiting a UX specialist. You can be based in London, Riga or Sweden. Get in touch if you want to […]

Redesign in 20 minutes (27) – Full Tilt Poker’s startpage (web)

This week’s redesign is about the start page on Full Tilt Poker’s website. It is a quick fix to give the players another option to download […]

PaddyPower’s poker page need some ux love!

Yesterday I wrote about Net Entertainment’s nice “left hand setting” feature which I think is great user experience. Today it will be bad user experience. PaddyPower […]

Nice gaming detail by Net Entertainment

My blog post usually are written about something I think isn’t working very well when it comes to the player experience, but not today! Today I’m […]

Is it 2014? I wonder since I’m not able to play poker on my mac!

The igaming industry never finish to amaze me. Both in good and bad ways. Today it was in a bad way. I wanted to play some […]

Evolution Gaming is looking for a Head of User Experience. Is that you?

Do you love UX? Do you want to work within the igaming industry? Then you should check out Evolution Gaming who is looking for a Head […]

Want to do some igaming concepts for the Apple Watch with us?

The AppleWatch goes on sale next year and during Apple’s presentation I started thinking about all the fun opportunities that will open up within gaming with […]

Only give your players relevant information!

I got an email from SuperLenny.com , a Swedish online casino established earlier this year, yesterday. I’ve played at the casino earlier, but it has been months. […]

It is time for casino operators to take control of the game panels!

Today most casino sites have games from many different game providers. Each game provider have their own game panel, where the player place their bet and […]

A quick usability suggestion for Net Entertainment

Today I got the latest issue of Egaming Review which I enjoy reading, it has some nice articles and reviews and it gives some new blog opportunities […]

Is there a future for iBeacon within iGaming? I’ll try to find out

The summer vacation is coming up in a couple of weeks! It will hopefully be a few weeks with a lot of familiy activities and maybe […]

What great sports betting solutions will we see for the World Cup in Brazil?

This sport event of the year, the World Cup in Brazil, is starting in two days. I’ve been looking forward to it for some time now! 🙂 […]

Treat your potential customer with respect!

iGaming portals try to get new customer in many different ways, usually by giving the customer something when they sign up. I for one am not […]

Only show games (functionality) that the player can play on!

It is amazing (not in a good way) that online casinos still do not personalize the player experience in the most simple ways. There are some […]

New section “Product Reviews”

I’m starting up a new section on my blog called “Product Reviews” in which I will review games, products igaming portals. My plan is to start […]

I want a simple “Location betting” app!

I read a nice article, “Keep it simple” in eGR Mobile Intelligence about gaming apps focusing on only a few things. I think this is really […]

Don’t miss the UX event of the year!

3, 2, 1… We’ve released more tickets!  http://frombusinesstobuttons.com/ We sold out. Made more room. Sold out again. Now the nice people at Berns have given us […]

User testing is a must both for game suppliers and igaming operators!

Do you as a game supplier do user testing on your software? Do you as an igaming operator do user testing? I would argue that it is […]

Bwin.party wants to “reclaim the lead in mobile”, but I’m sceptical after seeing the new mobile sportsbook

Today Bwin.party (this used to be linked to bwinparty.com but they asked me to remove the link) released their 2013 Full Year Result, and I listened to the […]

Details are important! Unibet makes a few mistakes in their TV-advert

Last week I wrote a blog post about Unibet’s new poker software, and it was interesting to read that Unibet is pushing really hard for their […]

PaddyPower: Please remove the registration banner when I am already logged in!

PaddyPower is usually really good when it comes to player experience and innovation but today I noticed a really basic mistake. The first banner shown at PaddyPower in a […]

Did Unibet not think about the player experience when they launched their new poker product?

Unibet has launched its own poker plattform, been in beta for a couple of weeks, and today shut down their Microgaming client. I think it is a nice move […]

Hurry up if you want to attend From Business to Buttons!

From Business to Buttons is the meeting place in Scandinavia for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Participants […]

See you at ICE?

It’s less than a month until ICE starts and I am making my travel arrangements. It will be interesting to see what new innovations we’ll see […]

Unibet launching new poker software. Is it the right move?

Unibet today announced that they will launch their own poker software and leave the Microgaming Poker Network. I understand that Unibet needs to do something since […]

Paddy Power puts strong focus on mobile

Last week Paddy Power released an interim management statement telling that their performance in the sports section was unfavorable. The nice thing to read in the […]

PartyPoker’s mobile app makes it impossible to play because it lacks basic functionality!

A while back ago PartyPoker (this used to be linked partypoker.com but they asked me to remove the link) released their new mobile poker product, and I’ve tried […]

Want to be considered a premium igaming operator? Then you have to be consistent no matter the device!

Gala Casino has launched a new desktop (and mobile) site according to EGR Magazine which I find interesting. It is always interesting to see when one of the larger […]

William Hill and Ladbrokes: two companies not meeting expectations

This week William Hill (link asked to be removed by William Hill) released their results for Q3 (link asked to be removed by William Hill), and their online profit […]

My reflections from #ICE2013

I had the privilege of being able to attend ICE this year together with my colleague at inUse, Jakob Rönnemalm. If you want to read more […]

Betsson goes social. But who is the target audience?

Last Friday Betsson launched a social game called “MyFootball ConnectTM” in partnership with gaming company OneUp Games. From the press release “‘MyFootball ConnectTM’ allows players to […]

Paying attention to details is really important to give a professional impression

I visited 888 (this used to be linked 888.com but 888 asked me to remove the link) today and was directed to the Swedish site and was really surprised (in […]

Betfred’s technical issues with Safari will make them loose customers

Today when I visited Betfred.com I was suprised to see a big banner telling me as a Safari user that I can not deposit money using […]

A quick suggestion for Betsson Poker

On the Betsson site you can play poker on two different networks, which are supplied by Microgaming and Ongame. On Microgaming you can’t play if you […]

inUse iGaming UX Review

At inUse, where I work, we will do a iGaming UX Review and see which operator (out of 15) is the best. The reviews will be […]

I want to work with igaming projects. Need UX help? :)

 Need UX help? It is almost 2013 and 2012 has been a fun year. I’ve been involved in a lot of different UX projects, but the […]

PokerStars has a new desktop client in the works

I’ve been way too busy the last couple of weeks so I missed that PokerStars showed their upcoming new desktop client at the PokerStars VIP Club […]

Full Tilt Poker is back

Full Tilt Poker has been closed down since May last year, but on the 6th of November it opened up for play again. This time with […]

Betclic want players to register without telling them why they should

Betclic have redesigned their website. Their main goal with the start page seems to be to get visitors to register as you can see in image […]

Organize your games in an order the player will understand

Present your games to your players is really important. It is your chance to show what you have to offer, and you need to show it […]

I’d love to have a “device talking” betting app

I’m sitting in my couch watching Sweden play against Germany in the World Cup Qualifier and it got me thinking about what kind of app I […]

Full Tilt Poker will re-launch on November 6th

I got an e-mail from Full Tilt last night saying that they will re-launch November 6th. Image 1. The e-mail from Full Tilt Poker. It will […]

Where should a sportsbook’s search function be placed?

Many sportsbooks today have a search function on their portal. But where should it be placed on the page? Below you can see where six sportsbooks’ […]

More screen real-estate for the igaming iPhone apps with iPhone 5

The new iPhone 5 was released a couple of weeks ago. The new phone has a different screen resolution (1136×640) compared to the  previous iPhone 4, […]

Paddy Power launches the really nice Roller Casino for mobile devices mobile devices, but make two “rookie mistakes” on their casino page

Paddy Power is a company that is very active when it comes to be among the first to try out new things. An example is their […]

“Offer Of The Day” a nice feature from Sportingbet

I noticed a new little feature today when I visited Sportingbet’s website. The “Offer Of The Day” is something extra Sportingbet want to offer their players […]

12Bet.com’s navigation model is really confusing

12Bet.com, a sportsbook which targets the european and asian market, has a really confusing navigation model. The site consists of a tab navigation (Home, Sports, Casino, Racebook, […]

Here are a few suggestions on how to improve PokerStars iPhone app

PokerStars released their real money iPhone app a while back and I’ve tried it out a couple of times, but never for a longer period of […]

Kambi’s sportsbook is really nice, but why is it built in Flash?

Kambi, a B2B supplier of sports betting products, has developed a really good sportsbook product used by large igaming companies like Paf.com and Unibet.dk. Image 1. The […]

Tip of the day (4) – Don’t make it mandatory for your new players to give away their credit card details in the registration process

My tip for Foxy Bigo: Let your new players try out the site before (if they want to) asking them to deposit money! Playing bingo at […]

Paddy Power’s new innovative Premier League iPhone app lacks some crucial functionality.

Paddy Power is one of the igaming companies that are pretty innovative. Last week they released a bingo app (read about my first impressions) and yesterday […]

Personas help you build great igaming products!

Have you got a clear understanding of who is using your site? Why they play? How they play? If you do then you are well off, but […]

Next generation igaming portals should be responsive and built in HTML5!

How well do igaming portals adapt to new technologies? HTML5 and Responsive Web Design have been buzzwords for a while now and it is amazing that […]

A first glance at Playtech’s mobile bingo client (on PaddyPower)

Playtech just launched a bingo client for the Android platform, and I have tried it out on my Sony Xperia S visiting the PaddyPower bingo site. I […]

An evaluation: betting using your iPad during the Olympics (in Swedish)

A week ago I wrote an blog post about betting using your iPad on inUse’s blog. Here is the link for the post: http://inuseful.se/os-utvardering-av-tre-spelbolag (it is in […]

Tip of the day (3) – Make it easy for your players to contact you!

My tip: Allow your players to contact you by e-mail, phone and chat! It was easy to just put up a gaming site in the early […]

When will we see some great tablet gambling products?

The iPad was launched two years ago in 2010 and I still haven’t seen any gambling product which has been fully optimized for the tablet. Why […]

Tip of the day (2) – Customizing NordicBet’s startpage

My tip for NordicBet: Don’t let your players loose functionality when they customize your site! At NordicBet.com you can customize the start page by clicking on […]

Tip of the day (1) – Betting on Betsson using an iPad

My tip for Betsson: Automatically go to mobile.betsson.com when accessing betsson.com using an iPad! When you go to betsson.com to place a bet using an iPad come […]

PokerStars will relaunch Full Tilt Poker!

PokerStars buys Full Tilt Poker, the news came about an hour ago. http://pokerati.com/2012/07/full-tilt-victims-to-get-back-money/ This is huge! It will change the poker industry, giving PokerStars, if they play […]

Look at your gaming portal through the players’ eyes and not your own!

Summer vacation is over and it is time to start to write blog posts on a more regular basis 🙂 It is amazing (not in a […]

Launching a beta version is a good move!

Today when I visited Betfair.com I got a pop up saying “You’ve been selected to experience the next generation of our site”. Betfair is giving customers […]

Euro 2012 is almost here

Euro 2012 is just around the corner, and I am really looking forward to it. What will be really interesting to see from my point of […]

Betsafe’s new site released before being tested properly?

This week Betsafe launched their new site. There are many new games and products, but I can’t help but feeling that the site was released before being […]

Want to meet up at eGR Subscribers Forum?

This thursday eGR Subscribers Forum takes place at Wembley Stadium, and I’ll be there moderating a session, “How do customers use new platforms?”. Do you want to […]

Betfair got a new section “Super Slots”. What makes the slots super?

Today when visiting Betfair.com I noticed their new section “Super Slots”, and of course I started to think about some new kind of slots which would […]

Betsson’s Live Score App makes it hard to place a bet!

Betsson has a Live Score app with most of the functionality I need. Image 1. The Live Score App But they sure are making one big […]

Where are the innovations in the igaming industry?

Many igaming companies today say that they innovate and have a player driven development. But why doesn’t it show when it comes to the player experience? […]

Why is bwin just copying the iPhone app when launching an iPad app?

I got really excited when I read that bwin finally launched a real money poker app for the iPad (this used to be linked bwin but they asked […]

What is the difference between Casino Red & Casino Black at Unibet?

Casino Red or Casino Black? Which should the player choose? Unibet have three tabs for casino games on the portal. One called “Casino Red”, one “Casino […]

Zynga Bingo, is it any good?

I’ve had the opportunity to play Zynga Bingo for a couple of days now. Is it different that any other igaming bingo site? Yes there are a […]

Looking for a fun igaming assignment! :)

My current consultanting assignment finish by the end of March. So now I am looking for a new assignment, especially within the igaming industry. So if […]

Ladbrokes continue to invest in technology as net online revenue decline. Do they invest in player experience as well?

Ladbrokes released their preliminary results for 2011 today, pressrelease from Ladbrokes. For their online section the following was highlighted: Net revenue decline of 3.5% Strong mobile […]

Do many games automatically equals being a successful casino site?

Today most casino sites are trying to add as many different games as possible. Is this the right thing to do if you want to be […]

Reflections from ICE 2012

ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only […]

Virgin Poker makes a big user experience rookie mistake!

It is 2012! More and more igaming companies are thinking about player experience, so I was extremely disappointed when I visited Virgin Poker earlier today. On their […]

Going to ICE in January? Wanna meet up?

Are you going to ICE Totally Gaming in January? Me and a colleague will attend (and presenting) this year. It will be very interesting to see what new stuff […]

Social Based Betting – how would that work?

Mobile betting is the future (part 2) Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets […]

Location Based Betting – Who will be first?

Mobile betting is the future Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on […]

Who will be the mobile operator of the year at EGR Operator Awards 2011?

EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following:  Betfair mFortune mobile phone […]

It is time to start designing for the mobile first!

More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by […]

A quick advice to Bally Technologies and their new interactive division

Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company’s mobile, Internet and social initiatives. My recommendation to Bally is […]

What was Bet24.com thinking?

Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the […]

An advice to Microgaming and their new Network Management Board

It was very interesting to read the news from Microgaming yesterday. Microgaming will form a Network Management Board that will be in charge of the development […]

Chiligaming about to launch free-play poker network targeting the US

Chiligaming today announced that they in the beginning of October will release “The World’s First Multi-Device Free-Play Social Gaming Poker Network“, chiliplay.com This is an interesting […]

NordicBet makes it hard for their not so frequent players to play!

I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This […]

Old information only confuses your players!

I have some time to look around and play on different gaming sites during my vacation and today when I went to the poker section at […]

Will Passoker be a success? (My unpublished GIQ review)

Early this year I wrote a piece for GIQ Magazine which wasn’t published, so I’ll publish it here on my blog insted. The review was on Passoker.com, […]

Why do I need to be a customer to chat with the support at Expekt.com?

Using live chat support is a great way to give players a fast response/answer to their questions. But should you need to be a customer to be […]

Loading a game from Sheriff Gaming is a nice experience

I attended EGR Live this week, was one of the speakers, and one of the companies at EGR Live that caught my attention was Sheriff Gaming. […]

Don’t forget to leave a comment!

Hi everyone! I’m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on […]

PaddyPower has a “Game Home”, a feature I wrote about back in ’09

I wrote a blog post, When will games get more social & personalized content, back in November ’09 where there was a sketch showing a “Game […]

I want to use Chiliconnect on my mac! Can I?

This week ChiliPoker introduced a new social networking tool called Chiliconnect which let their players share results, connect with other players, challenge players among other features. […]

Credibility counts! Here is an advice for verajohn.com

Today I saw a pretty cool banner on Spotify by a casino called Vera&John. I clicked on the banner and was transferred to the gaming portal. My […]

Will bwin.party be a success?

The merger between bwin and PartyGaming was completed today and the new company bwin.party (this used to be linked bwinparty.com but they asked me to remove the link) is […]

Redesign in 20 minutes (26) – Betaland’s flash casino start page

This week’s redesign is about betaland's flash casino start page. betaland's players can play on three different flash casinos from three different suppliers, Chartwell, Net Entertainment and Portomaso.

Does your igaming company have a CXO (Customer Xperience Officer)?

  It is really interesting to see how different igaming companies build products and services. I believe that many igaming companies are very focused on technology […]

Betsson reports record high revenues! Could it be even higher? Increase revenues by focusing on turning more registered players into active players!

  CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the […]

ROI of user experience, is it worth it?

HFI has put together a nice video about ROI and user experience. It is all worth it! /Staffan

How do PartyGaming and Bwin choose their upcoming poker platform?

  eGaming Review writes today that the Ongame Network is likely to be sold as a result of the upcoming merger between PartyGaming (this used to […]

My blog has been too quiet. What topics should I write about?

I’ve been real busy since I got back from ICE and haven’t had time to write any new blog posts. But that is about to change […]

Day 2 at ICE!

  It is the final day of the ICE totally gaming show and I’m going there for a few hours before heading out to Heathrow and […]

Day 1 at ICE!

It is almost time to go to ICE for the second day. I spend a couple of hours at the show yesterday walking looking at all […]

Here are 4 ideas for improvement in bwin’s new real money poker iPhone App!

I’ve had fun playing around with bwin’s (this used to be linked bwin.com but they asked me to remove the link) real money poker iPhone App for a […]

bwin launches real money poker app for the iPhone

  Today bwin (this used to be linked bwin.com but bwin.party asked me to remove the link) released a real money poker app for the iPhone (currently […]

PokerStars new feature: create your own Poker Club

PokerStars recently launched a new section on pokerstars.net, their play money site, (I am sure it will be available on the real money site soon as […]

I’m attending ICE in London later this month. Are you?

ICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show […]

Redesign in 20 minutes (25) – BetClic’s casino game window

This week’s redesign is about BetClic‘s casino game “window”. BetClic offer Net Entertainment casino games and the players have many different games to choose from. I […]

What will happen in the iGaming industry in 2011?

The ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit […]

Did Betsson listen to my design advice? :)

I wrote a blog post in May about Betsson and how they make it harder than it have to be for their players to start playing. […]

Redesign in 20 minutes (24) – ParadisePoker’s lobby

  This week’s redesign is about ParadisePoker’s lobby. ParadisePoker is Sportingbet‘s poker brand and their client is built by Boss Media (my former employer). I play on […]

Is the upper right side the best position for the bet slip?

Where do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the […]

Great talk about gamification outside the igaming industry

This is a great talk about future of game design and gamification by Jesse Schell at D.I.C.E 2010. I believe that gamification will be a very […]

Use gamification to drive participation and engagement to your igaming portal!

Gamification, game dynamics and game mechanics are terms used more and more but what does it mean for gaming portals? “Gamification is the process of integrating […]

A design advice for PokerStars

PokerStars (as well as many other poker operators) announce information about upcoming tournaments in the table window. The information is shown for a couple of seconds. […]

Will we see a Game Center in the igaming industry?

Apple released Game Center in their latest version of iOS (4) and it is available on the iPhone and iPod Touch. It will be available on […]

Use KPI’s to increase player experience!

KPIs (Key Performance Indicators) give you valuable information! An example is the conversion rate from registered players to players who have do a first deposit. If […]

It is time to build a really cool iPad Sportsbook Web App! Want to do it together?

Few sportsbooks have either released an iPad App or an iPad optimized website, and the ones that are released aren’t that good. Most of them are […]

Learn from Zynga. It is time to put user experience high on the agenda!

I attended EiG Expo this week in Copenhagen and it was interesting as always to see the showrooms and listen to the different sessions. My reflections […]

Do you at Full Tilt want some user experience feedback on your Android Rush Poker App?

Full Tilt Poker has released an Android app for Rush Poker. It is in beta version and just available to Black Card holders. I wish I […]

Switchpoker.com launch real money poker for the iPhone and iPad but will it be successful?

Switch Poker have developed a poker client using JavaScript and HTML which you can play on many browsers as well as on the iPhone and iPad. […]

Want to discuss user experience and igaming at EiG Expo?

Good news for me! It looks like I will be attending EiG Expo 2010 in Copenhagen this month. Are you going to? Want to discuss user […]

Don’t have an iPhone or Android betting app? It is time to get one!

A new report from Juniper Research has found that number of sports book users placing bets using their mobile have increased by 60% in 2010. And […]

I want one account at 888.com not one for each product they offer!

888 (this used to be linked 888.com but 888 asked me to remove the link) is a big player in the igaming industry and when you visit 888 (this used to […]

Every detail counts when you communicate with your players!

I got an e-mail from bwin (this used to be linked bwin.com but bwin.party asked me to remove the link) yesterday a few hours after I wrote […]

Every details counts! An expert review helps you find inconsistencies.

NordicBet recently launched their new website and it has some great features. For instance a “Bet Search” that works really well and helps the player place […]

Want to be the best gaming portal? Get to know your players!

It’s sunday and the first time to really sit down and relax after a busy week. This week I’ve been doing a breakfast seminar together with […]

Redesign in 20 minutes (23) – Betsson’s bingo window

  Betsson offer bingo from NYX Interactive to their players. The bingo client works well but I believe that Betsson do a mistake when they open […]

Add value not confusion when you make design changes!

PokerStars made a design change to the alert shown when you click on “Fold” (as you can see in the image above) a while ago. I did […]

The iPad is here to stay! Customize your gaming portal for it!

Apple has sold more than 3 million iPads world wide so far! It is time to start customizing your gaming content to the plattform and not […]

Customize your content depending on player states!

Today more gaming portals focus on the player experience which is really good and I enjoy seeing new innovative features. But sometimes I come to portals […]

“Suggestion Box”: a nice feature from PaddyPower. But why is it only used in the bingo section?

“Suggestion Box” is a nice feature that PaddyPower has in their bingo section. It is just like a small banner in the bottom right corner, and […]

Redesign in 20 minutes (22) – Betfair’s header

This week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different […]

SuperCasino’s iPhone App works well, but I don’t want to go to their the website to register and deposit money!

NetPlayTV recently launched an iPhone App for the SuperCasino brand. The App let players play live roulette with their iPhone while watching the real-time Live Casino […]

Remove hurtles for your potential players. Let them choose their own username and password!

The registration process is one of the most important a gaming portal has! But sometimes I see solutions aren’t the best from a player’s point of […]

What will it take to be a winner (survivor) in the igaming industry?

Summer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening […]

Redesign in 20 minutes (21) – Sportingbet.com’s iPhone & Android page

On Sportingbet you can use your iPhone and Android phone to place bets. They have optimized their site for the phones. The problem is getting started! […]

Paying attention to details is important! Start customizing your content!

I enjoy playing casino online and do it a few times a week on a number of different sites. When I come to a new portal […]

888 takes a step in the right direction by entering the social gaming space!

Today I read that 888 (this used to be linked 888.com but 888 asked me to remove the link) is buying assets from Real Dice, a social games developing company. […]

Gaming Portals of the Future workshops open for registration!

The 1-day workshops, Gaming Portals of the Future, running in September and October: Stockholm: September 28th London: October 3rd are now open for registrations. It doesn’t […]

Running your own operation gives you an advantage! NYX Interactive is doing the right thing!

NYX Interactive has acquired Cashball Ltd, a bingo operator, from Bonnier Group. It is a good move since every game developer needs to be in close […]

Do World Cup Campaign Sites reach their business goals?

The World Cup starts in a few days. I’m really looking forward to it, it is going to be great! Many igaming portals have released “Campaign […]

Use your visitor information to personalize your gaming portal. An example on how PaddyPower could do it!

PaddyPower’s “Paddy’s Toolbar” feature caught my interest the other day. I continued to click on the link to get more information about it and got to […]

Redesign in 20 minutes (20) – Register for Sit & Go Tournaments at Full Tilt Poker

I enjoy playing Sit & Go Tournaments and I do it on a few different poker sites, Full Tilt and PokerStars are among the ones I […]

Wish I could attend EGR Live

EGR Live is a free conference and exhibition taking place in London in a few weeks. The conference is what interest me the most and a […]

UXiGaming – 1 year today!

A year goes by really fast and the 1st of June last year I posted my first blog post here on UXiGaming 🙂 It’s been a […]

A good search function on your sportsbook portal can be the difference between a placed bet and a lost customer

The World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are […]

Want to be the best gaming operator? Then put focus on and invest money into player experience!

Bingo.com According to an article in iGaming Business are bingo.com showing a decline in revenues. The explaination was a ‘decrease in cash game play particularly cash […]

Redesign in 20 minutes (19) – Expekt’s login dialogue

Expekt.com redesigned their portal a while back. They did a pretty good job and the new design looks much better than the old one. But I […]

Poker software providers need to start making poker apps! Who will be first?

Who will be the first poker operator with an iPad poker client? I’ve used my iPad for a few weeks now. I’ve noticed a few specific […]

Betsson teases their players but makes it hard for them to start playing!

Image. Gonzo’s Quest background “banner” Betsson updated their gaming portal a while back and now have different backgrounds (they are like full screen banners) on many […]

Looks like SkyBet listened to my design advice!

Last month I wrote a blog post giving SkyBet a design advice (read the post here). And today when I tried going to SkyBet using my iPhone I […]

Sportsbook study! Looking for examples of good or bad sportsbook designs!

Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very […]

It is time for Svenska Spel and every igaming company to get a mobile strategy!

We access the Internet today with more devices than our PC. Last night I was about to watch Barcelona’s last game of the season and I […]

The igaming industry will change! A report from Web 2.0 Expo

Last week I attended Web 2.0 Expo in San Francisco. It was a good conference with gave me lots of new insights that can be applied within […]

Need help? I’m looking for consultant assignments within the gaming industry!

Need help? I’m looking for consultant assignments within the gaming industry in Europe. Who am I? Today I work as a Senior Interaction Designer at inUse with special […]

Redesign in 20 minutes (18) – Sky Bet’s iPhone Sportsbook

Sky Bet last friday launched an sportsbook for their iPhone users together with mkodo. I think it is great that more and more products and services […]

Redesign in 20 minutes (17) – Show folded cards on OnGame Network

I’ve written a number of blog posts regarding folded cards in poker, Show Folded Cards – Great feature implemented differently and Full Tilt improves their Folded Card feature. […]

You’ll loose customers if it isn’t easy to retrieve your login details

Have you ever forgotten what your username is for a gaming portal? I have! I’ve registered for on a lot of gaming portals and it is […]

Who will be first with an iPad designed sportsbook?

In a month I’ll be able to sit on my couch watching soccer with my iPad and placing bets on the game. Apple’s iPad will soon go […]

Who will be the first operator to offer poker team tournaments?

Image 1. Zynga’s Facebook App Poker Blitz. Last week Zynga launched a new game on Facebook called Poker Blitz. It is a poker game that have […]

Don’t confuse your players by showing irrelevant content on your gaming portal!

NordicBet released their new website a while back and overall I think it is a big improvement compared to the previous version. One thing that confused […]

Player Experience and innovation will play a key role in becoming a big and successful poker network!

Markus Lind at Inside iGaming wrote an interesting blog post, Fight for fifth, in which he discusses the poker networks and who will take the fifth […]

I would love to see Net Entertainment’s download client as a Adobe AIR client!

Net Entertainment has build a download client in which their flash games can be played. I think this is a great alternative to playing on a […]

Can I use the same username on different gaming portals? Microgaming confuses me

I read on Egaming Rewiew’s website that Ladbrokes launched a new version of its poker client from Microgaming. And I thought I would try it out since […]

Redesign in 20 minutes (16) – 888.com’s registration form

Last night I tried to sign up at 888.com to play casino. It wasn’t the easiest thing to do. The registration form is pretty straight forward but […]

Promote unique brands for your different games!

Today most gaming portals offer bingo, casino, games, poker and a sportsbook. Is this the best way? Look at Full Tilt Poker, PokerStars and PartyGaming (this used to […]

Gaming Portals of the Future workshop in May

In May I will run a workshop around gaming portals of the future. It will be a very hands on day where you will learn new […]

When will we see team tournaments in bingo, casino and poker?

Playing together with friends is always fun. But it isn’t easy to do at gaming portals today. So I am looking forward to when we’ll see […]

Svenska Spel has launched its first iPhone app

Today Svenska Spel launched an iPhone app where you can get results from matches and events. It is interesting and exciting to see that Svenska Spel […]

Is having a live presenter the next thing in bingo?

I wrote about bingo back in the beginning of december, Why do all bingo clients look the same? Where are the innovations?, but there are a […]

Full Tilt improves their Folded Card feature

I wrote a blog post back in October, Show Folded Cards – Great feature implemented differently, where I looked at PokerStars and Full Tilt and how […]

Gaming VC plans for significant expansion. Will they focus on the player experience or just marketing?

Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build […]

My initial thoughts from ICEi 2010

This year’s International Gaming Expo (IGE), incorporating ICEi, is over and I’m back home. My reflections from the expo are mixed. Most positive: I was impressed by Net […]

Did Betsson listen to my design advice? :)

I wrote a blog post, Betsson can make it easier for their poker players. Here is a suggestion!, giving Betsson a design advice back in September […]

Full Tilt Poker launches new innovative game Rush Poker!

Rush Poker is a new poker game just released at Full Tilt Poker; this is a new and completely different way to play poker and probably […]

Player Experience: the new way to differentiate yourself!

It really doesn’t matter to which operator in online gaming you play with today. Gaming portals are very similar when it comes to everything from available […]

Best poker experience. Instant or download client?

Is instant poker as good as the download versions? Not at the moment! If you compare Full Tilt Poker or PokerStars mac client with an instant […]

Help your players even if it is telling them they can’t play!

NordicBet has launched a new download casino from Net Entertainment. I was really excited about this and wanted to try it out as fast as possible […]

IGE is coming up. What exciting things will we see?

This year’s IGE is just a few weeks away and I’m starting to get excited about the event. It will be great to find out what will […]

Redesign in 20 minutes (15) – Ongame Network’s CoinFlip Sit & Go

OnGame Network have a new Sit & Go Coinflip, generating 10,000 plays per day. I had to try it out since I really enjoy playing around with […]

If you aren’t prototyping yet then it is time to start!

Do you develop gaming software? Do you prototype? If you do prototyping then great! If you don’t, then it is time to start doing it! A […]

Let’s meet at IGE2010!

It is just a little over a month left until the International Gaming Expo takes place in London between the 26th and 28th of January. It […]

The personal touch, read my blog post in eGaming Review

LAUNCH A GAMING PORTAL, advertise, give players big bonuses. Today, sadly, that recipe is no longer sufficient if you want keep your players. Gaming operators need […]

iPhone betting apps seems to be legal in the UK

It seems like iPhone betting apps are legal in UK. In the UK iTunes Store there is an app called iBetting which lets you place bets […]

Why do all bingo clients look the same? Where are the innovations?

When will we see new innovations when it comes to online bingo? Today almost every bingo client have the same functionality: Buy tickets/Play bingo Play minigames […]

Redesign in 20 minutes (13) – Unibet’s sports selection

Unibet was awarded European Sports Betting Operator of the Year at the EGR Awards this year. This week’s redesign is about two minor changes making the […]

Prototyping and testing new ideas is important! Here is a new fun way to find tables in poker.

Most poker software today use some kind of filtering system to help the player find a table they like to play on. Here is a little […]

Let me try playing without having to give away my credit card details!

Cashcade and their Foxybingo.com won the Bingo Operator of The Year 2009 award at the EGR Awards yesterday. This made me curious about their bingo portal […]

Use stats to personalize and save clicks for your players

It is important to help your players complete their goals. In the image above you see how 4 different poker sites, Partypoker, PokerStars, Full Tilt Poker […]

Did Unibet listen to my design advice? :)

I wrote a blog post, Unibet should optimize their screen real estate, giving Unibet a design advice back in August (read the post here). And today when I played on […]

Create a global language library for your gaming portal!

Gaming portals should have a global language library (for each language) where all terms used are stored. Consistency is a big part of the player experience. […]

We will see more multiplayer slots in the future!

People like to be around other people for many different reasons, for instance be part of a group or be recognised for their skills. Playing on a […]

Redesign in 20 minutes (12) – Betsafe’s login behavior

Image 1. 8 steps to start playing Black Jack. This week’s redesign is just one quick and fast design implementation to Betsafe’s gaming portal. My design […]

Subscribe to UXiGaming’s weekly newsletter

Why not sign up for the weekly UXiGaming newsletter? The newsletter will be sent every tuesday starting December 1st. Why should you sign up? You’ll get […]

Help your players and remove all possibilites for confusion!

Betsafe’s sign up form When I created an account with Betsafe (Betsafe’s casino page will be next week’s redesign) I noticed something a little bit confusing. […]

When will games get more social & personalized content?

I believe that social fatures and personalized content will play a very big part in for the gaming experience in the next couple of years. Today […]

Paf could use their screen real estate much better

Paf’s start page Paf has a gaming portal which offers all kinds of gaming, but they don’t really use their start page to its real potential. […]

Redesign in 20 minutes (11) – PokerStars “Fold” and “Check” buttons

Last night when I played poker on PokerStars I incidentaly hit the “Fold” button when I was going going to “Check”. When I did I got […]

Did PokerStars listen to my design advice? :)

I wrote a blog post giving PokerStars a design advice back in September (read the post here). And today when I played at PokerStars I noticed that […]

mr Green rated best gambling site in Sweden by Internetworld

mr Green won the prize as the best gambling site last night at Internetworld’s Top 100 Award Cermony (link in Swedish). In the overall list mr […]

William Hill makes it hard for their players to place bets

William Hill’s start page today. It is harder than it needs to be to place a bet at William Hill. I believe this is because the […]

Redesign in 20 minutes (10) – Full Tilt’s advance action checkboxes

This week’s redesign is on a small detail on Full Tilt Poker’s client. Full Tilt Poker really has a great poker client and I often play on […]

Every project should do effect mapping. I’m doing an effect map for my iPhone Poker App!

At inUse we use a method called Effect Mapping to determine how we will be able to achieve the desired business goals in a project. I am […]

I’m giving PKR a second chance, but it takes way too long to install!

It was a couple of years ago since I tried playing at PKR but now I am going to give it another try. Last time I […]

Why do we play poker online? Here are four reasons!

Why do we play poker on Internet? From my experience there are at least four major reasons. The four reasons: Get recognition Win money For entertainment […]

Redesign in 20 minutes (9) – NordicBet’s deposit page

This week’s redesign (I know it has been a while but now it’s back) is on NordicBet’s deposit page. I signed up last night on NordicBet […]

Start differentiate your online casino and retain your players!

Net Entertainment produce really good browser based casino software and is used by many online casinos. The problem I see is that many of the online […]

Why don’t “for fun” poker sites have iPhone apps? I’ll build my own!

Image 1. iPhone multiplayer poker app I’m starting a new personal project designing a iPhone poker app. There are a few reasons for this: I love […]

Add social features and get more players!

Image 1. Top 25 Facebook games in October. (by InsideSocialGames.com) Games played on Facebook have a large user base and I believe it is because of […]

Get your players to play more poker by letting them sign in using their e-mail address!

Image 1. Everest Poker’s registration form. Often poker players play on many different sites from time to time. You can help your players to start playing […]

DAMN SMALL POKER is a cool “banner” that will attract new players

Image 1. Damn Cool Poker. Trebax Innovations has a product called DAMN SMALL POKER (DSP) which allows you to put a little interactive banner on your […]

When will we see iPhone Apps from major poker sites?

Image 1. When will we see iPhone poker apps? When will we see iPhone Apps from the big poker sites? I know that you can’t play […]

Show Folded Cards – Great feature implemented differently

Image 1. Folded cards shown on mouse over. Being able to see what cards you’ve folded is a great feature in many poker clients today and […]

Bwin’s “Sit Down” feature in their poker client is great!

Image 1. bwin’s poker lobby. bwin (this used to be linked bwin.com but bwin.party asked me to remove the link) makes it easier for their players to […]

Let your players be your marketing people!

Image 1. A winner’s alert. Let players post results on their social networks! Why not let your players be your marketing people? One way of doing […]

Please inform me that I can’t play insted of wasting my time!

Image 1. bwin’s (this used to be linked bwin.com but bwin.party asked me to remove the link) skill games site provided by Jadestone. Can it be more […]

Make sure you use your screen real estate wisely!

Image 1. PokerStars tournament lobby. I’ve enjoyed playing a tournament at PokerStars tonight. But since I pay a lot of attention to details when it comes […]

Show only relevant information to your players!

Image 1. Svenska Spel’s start page. I’m a member at Svenska Spel and play there every now and then. Today I went to svenskaspel.se to see […]

Poker software providers learn from Zynga and their poker product!

Ever played poker on Facebook? Or on your iPhone? Maybe on MySpace? Or on Yahoo? Then you probably have played on Zynga Poker. Zynga Poker is […]

EiG Expo 2009 in retrospective

I attended EiG Expo this week and listened to many of the sessions, here are my reflections from the week. Multiplayer and social games: Monetising the […]

EIG: Interesting thoughts on loyalty programs

Will Lytle from eGaming 2.0 talked about “proactive development” where they try to indentify and address high value players within 7 days, and alsoe about rewarding […]

EIG CEO Panel – B2B, media companies, retaining players

Image 1. EIG Expo, Copenhagen. The CEO Panel discussion was very interesting to listen to. On the panel were the following: Norbert Teufelberger, Co-CEO, bwin Gigi […]

New ideas presented at EIG Start-Up Launch Pad

The Start-Up Launch Pad was a fun session where four startups had to pitch their ideas. The Start-Ups were: Tailorbet offers an automated, peer-to-peer service that […]

Social media, mobile and user experience are important trends in the igaming industry

The first panel session at EIG Expo talked about the future and what trends they see. The main areas were: innovation entertainment mobile social media (voted […]

Friend Alert – a social feature for poker clients!

Image 1. Friend Alerts in a poker client. Retain your players by adding social features in your poker client! People are social and are interested in […]

Let me register at the table, a design advice for PokerStars!

Image 1. PokerStars poker table and chat. PokerStars can make it easier for players to join tournaments advertised at the poker tables! When I play at PokerStars […]

NordicBet makes sportsbook available for iPhone users, but why so many steps to place a bet?

Image 1. The steps to place a bet on NordicBet’s iPhone site. I read on the Gaming Intelligence website that NordicBet has released a iPhone version of their […]

Betsson can make it easier for their poker players. Here is a suggestion!

Image 1. Betsson’s unnecessary step when starting the instant poker client. Betsson should remove the unnecessary step in the player’s user flow when it comes to starting […]

PartyPoker makes it easier for mac users to play!

Image 1. PartyPoker’s start page. Earlier this month I wrote a blog post “PartyPoker could make it easier for mac players!“. Today when I went to […]

Full Tilt Poker pays attention to details (almost everywhere…)

Image 1. Full Tilt Poker’s login view. I really like Full Tilt’s poker client. The look and feel is really fresh and it seems like they […]

You won’t get new players if they can’t register!

Image 1. PartyPoker instant sign up form. One of the most important things for gaming operators is to make sure all the basic functionality works 100%! […]

Is it easy to find a poker table? This week’s redesign will show you!

This week’s redesign will be a quick usability test that hopefully will show the benefits of doing usability tests to increase the user experience in your […]

Build social gaming portals having players register with their accounts on social networks

Image 1. Registration dialogue using social media Facebook Connect and Google Friend Connect are two ways in which you today can add social content to your […]

Personalized gaming – Bet suggest function!

Image 1. bwin’s bet search function. I really like bwin’s (this used to be linked partypoker.com but bwin.party asked me to remove the link) new bet search […]

Want to discuss user experience and igaming at EIG 2009?

Good news for me! It looks like I will be attending EIG 2009 in Copenhagen 15-17 of September. Are you going to? And want to discuss […]

Why do I have to log in twice when playing poker?

Image 1. Unibet’s instant poker login. Why do I have to log in again when I start the instant poker client by Microgaming on Unibet? It […]

Svenska Spel probably missed Safari when testing “retrieve new password” functionality

Image 1. Svenska Spel’s retrieve password page. I haven’t played on svenskaspel.se for a year so I can’t remember my password. Therefor I went to the […]

Unibet should optimize their screen real estate!

Unibet’s instant poker page. I’ve played poker at Unibet for a while and I get frustrated every time I start the instant poker client. Unibet has […]

Redesign in 20 minutes (8) – Login dialogue in Boss Media’s instant poker

Image 1. Login dialogue – PokerHeaven’s instant poker client. I believe PokerHeaven and gaming operators using Boss Media’s instant poker are losing players because of a […]

Sky Poker’s instant poker lobby makes the portal more alive!

Sky Poker’s portal poker lobby. Sky Poker makes the poker portal more alive with the integrated lobby and by not just having a button saying “Instant […]

Redesign in 20 minutes (7) – Betfair’s sign up form

This week’s redesign is looking at one of the first things a potential player needs to do before they can become a player on your gaming […]

PartyPoker could make it easier for mac players!

PartyPoker (this used to be linked partypoker.com but bwin.party asked me to remove the link) can make it a lot easier for players using data on which […]

Only open 12 hours a day – I’m one lost customer for Send My Chips

Today I heard about a new service called Send My Chips which helps player move funds between different poker sites. Send My Chips takes a fee […]

Redesign in 20 minutes (6) – PokerStars poker lobby

In my first Redesign in 20 minutes I redesigned OnGame’s poker lobby and today I’m doing a quick redesign of PokerStars poker lobby. PokerStars have a […]

This week’s 20 minute redesign will be…

In this week’s 20 minute redesign I’ll look at PokerStars poker lobby. So make sure you check back on sunday for redesign suggestions. /Staffan

Save clicks for your player!

Image 1. I play every now and then on Mr Green and I get annoyed every time when I am logging in. In the image above […]

Player-created portal pages!

It would be really cool if players could create their own personalised gaming portal page! I call this a “Player-created portal page”. Why not create widgets […]

Redesign in 20 minutes (5) – Expekt.com Casino categories

Expekt.com today This week the redesign in 20 minutes is about information architecture (IA), meaning how you organise your content in the best way for your […]

I want to attend EIG2009 :)

This year European I-Gaming Expo by Clarion Gaming takes place in Copenhagen in September. The programme looks really good and I’m really hoping to be able to […]

Retain players using social media!

I follow PokerHeaven on Twitter and today they send the following: “Don’t forget to sign-up for tonight’s €500 Facebook Freeroll at 18:30 GMT. All the details […]

Economic climat hits gaming companies!

Svenska Spel posted earlier this month their result for Jan – Jun 09. The result was 591 Million Swedish kronor in net profit. This is less than […]

Design for your existing players not just new ones!

Today I signed up again at Unibet.com wanting to go over their registration process. The registration flow went smoothly. I just got a little confused when […]

Redesign in 20 minutes (4) – Sportingbet Promo page

I play poker at ParadisePoker.com on a regular basis and today when I wanted to check my gaming history at Sportingbet. When I looked around on […]

All gaming companies should do target group analysis!

Can you design great games and software if you don’t know your players and their goals? In my experience a lot of software are designed without having […]

Social Feature – Time Defined Challenges!

Social gaming portals is the future, but how can you get people to visit you more often? I believe in features giving players the opportunity to […]

Redesign in 20 minutes (3) – Parlay5 bingo client

This week I’ve looked at the Parlay5 bingo client by Parlay. I’ve played on the Rehab Bingo skin. All bingo clients on the market today looks […]

This week’s 20 minute redesign will be…

This weeks 20 minute redesign will be the Parlay Entertainment’s bingo client (Parlay5). So make sure you check back on sunday for the redesign. /Staffan

Online gaming on flights with Ryanair?

Ryanair consider offering in-air gambling on their flights. I flew home from Venice to Stockholm yesterday with Ryanair and it will be very interesting to see […]

No redesign in 20 minutes today.

I am currently on vacation in Dublin so this week’s redesign is postponed until next sunday. /Staffan

When will we see poker team tournaments?

How can poker become a more social game? One way would be to offer poker team tournaments! A team could consist of friends in real life […]

Give me suggestions for the redesign in 20 minutes!

Found a portal or gaming product to be very confusing? Have you had trouble signing up on a gaming portal? I am looking for suggestions for […]

PokerStars misses the asterisk convention!

When I signed up for PokerStars.com I noticed something funny. It happened when I got to step two in the registration process. In this step I […]

Don’t confuse your players by similar alternatives!

I was on Expekt.com the other day and I was having trouble connecting to a game so I thought I would contact the help desk. The […]

Redesign in 20 minutes (2) – Casino Club instant portal

There is a difference between a portal offering games in the browser or games played in a downloadable client. If you offer a downloadable client then […]

Great community feature – Maria’s world

Maria Bingo is one of the few bingo portal having community features. On their portal players have their own personal page including blog, photos, friends and […]

This week’s 20 minute redesign will be…

This weeks 20 minute redesign will be the portal page of the newly released instant casino from Casino Club. So make sure you check back on […]

Conversion Analysis – turn visitors into players

Want to find out how effective your portal is in converting visitors into players? A simple and easy way is to do a conversion analysis. This analysis […]

Redesign in 20 minutes (1) – OnGame Network’s poker lobby

First out in my new section is the start view of OnGame’s poker lobby using the Betsafe skin. When I do the redesign I try to […]

Why hasn’t Web 2.0 hit it big in igaming yet?

Image by Markus Angermeier Web 2.0 has been a buzz word for a few years now. But yet we haven’t seen many gaming portals adapting web […]

Redesign in 20 minutes – new section!

I’m starting a new section on my blog “A redesign in 20 minutes” which on a regular basis redesign something I think can be improved by […]

Involve your players in your development process!

How do you know if your gaming portal (games) is the right one for your target groups? Do you release software without testing it on real […]

Poker for everyone!

Today many of the largest poker networks give mac users the possibility to play poker in their network. According to Pokerscout.com the largest poker networks are; […]

Ever forgotten your username?

Have you ever forgotten your username for a specific gaming site? I have many times. Why do players have to come up with a username? Most […]

Personalization when? – Gaming Portals 1.5

Gaming companies today have a lot of data about their players; which games he plays how often how long each time how much he likes to […]

From Business to Buttons

The conference From Business to Buttons starts tomorrow here in Malmö. I’ll be there working as a volunteer. From Business to Buttons is the meeting place […]

Why have browser restrictions?

Today I read an article about 32red releasing a personalized slot this year. This got me interested so I went to their website to try out […]

Don’t confuse the player!

William Hill (link asked to be removed by William Hill) has a good registration form, it is very straight forward and gives you your deposit options […]

A new player wants to be able to play as fast as possible!

You (A gaming company) advertise on TV, on websites, in magazines and at sport events with the goal of attracting new players.  If  the potential player […]

The best top navigation?

Is there a reason why the largest gaming portals today use almost the identical top navigation? In the picture above you can see the top navigation […]

Svenska Spel – Annoying pop-up

I always get annoyed when something interupts what I am doing. Recently when I was at Svenska Spel and their bingo I got a pop up […]

Virgin Games launches one-account solution

Virgin Games has announced that they will create a one-account solution for their bingo, casino and poker games. This means that the players only need one […]

Gaming & personalization

PaddyPower has a feature “my games” in their games section on their site. This is one of the first examples of personalization I’ve seen. I like […]

A new blog

Hi everyone and welcome to a new blog about user experience and igaming. There are a lot of blogs about gaming. This blog will be a […]