Casino sites today offer their players tons of games without thinking about the player experience. If you look at the game panel (used when you placing your bet) so is it a completely different experience depending on the game provider.…
In the igaming industry there are many companies who still believe that all you have to do is put up a website, offer some games and then you are done. But today customers expect some basic things to be in…
I have a dream to build a product/service that delivers the best sports gaming experience ever for everyone who enjoys the excitement of betting on sport events without the risk of gambling addiction (definition y Wikipedia: "Problem gambling (or ludomania,…
A few weeks ago Hero Gaming launched their Blitz product (in cooperation with NetEnt) on casinoheroes.com, and I've been looking forward to try it out. And today I finally did :) Hero Gaming describes it as "Blitz lets users play…
Eight years ago I wrote a blog post called "Don’t confuse your players by showing irrelevant content on your gaming portal!" where NordicBet had a "Create account" banner even though I already was logged in. Now it is 2018 and…
Today I attended a workshop which took it starting point in the Kano model, https://en.wikipedia.org/wiki/Kano_model, and when I look at most sports books around today they all look the same, having the same features and mainly the same design. Why is…
Today both Kindred and Betsson released their results for the first quarter of 2018. It is interesting to see that both companies makes pretty good money but their growth isn't that great. The number of active customers for Betsson were…
I'm helping a great gaming company recruiting a UX specialist. You can be based in London, Riga or Sweden. Get in touch if you want to know more! Send me an email at staffan.schroder@inuse.se :) /Staffan
This week’s redesign is about the start page on Full Tilt Poker's website. It is a quick fix to give the players another option to download the poker software. The redesign today only took 1 minute of research and 1…
Yesterday I wrote about Net Entertainment's nice "left hand setting" feature which I think is great user experience. Today it will be bad user experience. PaddyPower who usually do great things have missed two (at least) really obvious things on…
My blog post usually are written about something I think isn't working very well when it comes to the player experience, but not today! Today I'm writing about something that is great player experience, and it is the "Left Hand…
The igaming industry never finish to amaze me. Both in good and bad ways. Today it was in a bad way. I wanted to play some poker so I went to a few igaming sites and tried to play. Guess…
Do you love UX? Do you want to work within the igaming industry? Then you should check out Evolution Gaming who is looking for a Head of User Experience. Let me know if you are interested and I'll set you…
The AppleWatch goes on sale next year and during Apple’s presentation I started thinking about all the fun opportunities that will open up within gaming with the Apple Watch. Maybe a slot? Or just the betting panel? Maybe a live…
I got an email from SuperLenny.com , a Swedish online casino established earlier this year, yesterday. I've played at the casino earlier, but it has been months. So the content of the email surprised me a little. The email said (see…
Today most casino sites have games from many different game providers. Each game provider have their own game panel, where the player place their bet and play. This can be really confusing for the player, because when she play one…
Today I got the latest issue of Egaming Review which I enjoy reading, it has some nice articles and reviews and it gives some new blog opportunities :) One of the articles (a sponsored editorial) in the latest issue, "Moving mobile…
The summer vacation is coming up in a couple of weeks! It will hopefully be a few weeks with a lot of familiy activities and maybe a vacation trip somewhere. But I also enjoy learning something new during my vacation.…
This sport event of the year, the World Cup in Brazil, is starting in two days. I've been looking forward to it for some time now! :) There are two reasons why I can't wait for it to start: I love…
iGaming portals try to get new customer in many different ways, usually by giving the customer something when they sign up. I for one am not sure that bonuses are the best way to attract new players, but I am…