It is 2012! More and more igaming companies are thinking about player experience, so I was extremely disappointed when I visited Virgin Poker earlier today. On their poker start page they seem to have a lot of focus on getting the visitor to download their poker software. As you can see in image 1 and 2. [...]
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Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the “power on” icon with the label “Switch off”. Image 1. Bet24.com’s “Switch off” button. My first thought was “Hmmm to I turn off bet24.com here????” Of course I couldn’t [...]
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I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This was the case when I today returned to NordicBet’s portal. I usually use a couple of different usernames but none of them worked when I tried to log in. [...]
Read moreHFI has put together a nice video about ROI and user experience. It is all worth it! /Staffan
Read moreThe ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit dissapointing but I’m really looking forward to this year’s show. Will we see anything new this year? I am especially interested in the following areas: Innovation, Customization, Mobile platforms [...]
Read moreI attended EiG Expo this week in Copenhagen and it was interesting as always to see the showrooms and listen to the different sessions. My reflections from this year is that there was a lot of talk about regulations around Europe and the US, but there weren’t that much new exciting stuff. Only time I [...]
Read moreI got an e-mail from bwin yesterday a few hours after I wrote my blog post about how important it is to pay attention to details. I haven’t been playing on bwin for a while so it was probably a re-activation email I got. In the e-mail bwin offered me a poker bonus which sounded [...]
Read moreThis week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements. The header should give all different players (target groups) options to find what they want to do next. It could for instance be: Register Log in Get [...]
Read morePaddyPower’s “Paddy’s Toolbar” feature caught my interest the other day. I continued to click on the link to get more information about it and got to the second page with more information regarding it. It all looked good and I clicked on the download link “Click to download”. I got very disappointed when I got [...]
Read moreSports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I’ve seen many players [...]
Read moreIn a month I’ll be able to sit on my couch watching soccer with my iPad and placing bets on the game. Apple’s iPad will soon go on sale in the US and later next month in some European countries. With the iPad there are new opportunities to give the user an experience better than just [...]
Read moreI wrote a blog post back in October, Show Folded Cards – Great feature implemented differently, where I looked at PokerStars and Full Tilt and how differently they had implemented their Show Folded Cards feature. Today when I played on Full Tilt I noticed that they had changed their implementation. Now it works like it [...]
Read moreIt really doesn’t matter to which operator in online gaming you play with today. Gaming portals are very similar when it comes to everything from available games, user flows to registration and deposits. Bingo clients almost look identical from one provider to another. Why is that? Are software providers afraid to differentiate themselves by innovation? [...]
Read moreMost poker software today use some kind of filtering system to help the player find a table they like to play on. Here is a little concept on how it could be made using a graph insted, a more fun way of filtering your table selection. (the prototype is not complete and doesn’t show a [...]
Read moreImage 1. 8 steps to start playing Black Jack. This week’s redesign is just one quick and fast design implementation to Betsafe’s gaming portal. My design advice to Betsafe is, Let players stay on the same page after logging in! Today players are redirected back to the start page when they log in . In [...]
Read moreWhy not sign up for the weekly UXiGaming newsletter? The newsletter will be sent every tuesday starting December 1st. Why should you sign up? You’ll get a newsletter containing: Blog posts posted last weeks along with comments and relevant links. Links to industry news concerning igaming, social media and user experience. “UXiGaming’s weekly offer” “Question [...]
Read moreLast night when I played poker on PokerStars I incidentaly hit the “Fold” button when I was going going to “Check”. When I did I got an alert window saying “Checking is free. Are you sure you want to fold?” and then there was two buttons “Check” and “Fold”. I think there are two things [...]
Read moreThe first panel session at EIG Expo talked about the future and what trends they see. The main areas were: innovation entertainment mobile social media (voted as the trend that would have the biggest impact on the online gambling) user experience (understanding the customer was voted the most important key factor to succeed in the [...]
Read moreGood news for me! It looks like I will be attending EIG 2009 in Copenhagen 15-17 of September. Are you going to? And want to discuss user experience and igaming then let me know! Send me an e-mail, staffan.schroder @ inuse.se :) /Staffan
Read moreImage 1. I play every now and then on Mr Green and I get annoyed every time when I am logging in. In the image above you see that there are a number of options for you as a player. I usually click on “Login” and expekt to get the login dialogue. Image 2. In [...]
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