Tag Archive for: Unibet

Betsson reports record high revenues! Could it be even higher? Increase revenues by focusing on turning more registered players into active players!

  CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the moment. Especially the live betting have increased almost 400%. It was really interesting to listen to the presentation and two things really got me thinking. Poker is not performing [...]

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Is the upper right side the best position for the bet slip?

Where do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the upper right side. Is this because it’s the best place to put it or is it because all their competitor put it there as well? Image 1. Sky Bet’s [...]

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Do World Cup Campaign Sites reach their business goals?

The World Cup starts in a few days. I’m really looking forward to it, it is going to be great! Many igaming portals have released “Campaign sites” related to the World Cup. I’ve looked at four of them: Betfair Gamebookers Sportingbet Unibet They are all a different in what they they want the player to [...]

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A good search function on your sportsbook portal can be the difference between a placed bet and a lost customer

The World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are some that have some work to do to get there. Today I tried to search for bets on 8 different betting portals (Betfair, Betsafe, bwin, NordicBet, PaddyPower, PartyBets, Unibet [...]

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Sportsbook study! Looking for examples of good or bad sportsbook designs!

Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I’ve seen many players [...]

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Can I use the same username on different gaming portals? Microgaming confuses me

I read on Egaming Rewiew’s website that Ladbrokes launched a new version of its poker client from Microgaming. And I thought I would try it out since it’s been a while since I played on Ladbrokes. It sure surprised me when I launched the flash poker client and saw that my username from my Unibet account [...]

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Promote unique brands for your different games!

Today most gaming portals offer bingo, casino, games, poker and a sportsbook. Is this the best way? Look at Full Tilt Poker, PokerStars and PartyGaming who promote brands for one kind of game. For instance players go to PokerStars to play poker, but when you go to for instance bwin, Unibet, Ladbrokes and many more gaming portals [...]

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Best poker experience. Instant or download client?

Is instant poker as good as the download versions? Not at the moment! If you compare Full Tilt Poker or PokerStars mac client with an instant version from any of the competitors then you’ll see that Full Tilt and PokerStars is way ahead. It is faster to load, faster to start tables and have more [...]

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Why do all bingo clients look the same? Where are the innovations?

When will we see new innovations when it comes to online bingo? Today almost every bingo client have the same functionality: Buy tickets/Play bingo Play minigames Chat There are great opportunities to create an online bingo that is much more integrated with social media. Why not let players do stuff (besides chatting)? And when will [...]

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Redesign in 20 minutes (13) – Unibet’s sports selection

Unibet was awarded European Sports Betting Operator of the Year at the EGR Awards this year. This week’s redesign is about two minor changes making the sportsbook even better for the players. Sports selection today Image 1. This is how the sports selection looks today. Unibet gives the player the option to find the sports [...]

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Did Unibet listen to my design advice? :)

Categories:Poker, User ExperienceTags: ,

I wrote a blog post, Unibet should optimize their screen real estate, giving Unibet a design advice back in August (read the post here). And today when I played on Unibet I noticed that they had implemented the solution I wrote about. My design advice back in August was “…Since they know I’ve completed steps 1 and 2 Unibet also [...]

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Is it easy to find a poker table? This week’s redesign will show you!

This week’s redesign will be a quick usability test that hopefully will show the benefits of doing usability tests to increase the user experience in your products. Purpose Find out areas for improvement when it comes to finding a table to play poker at. Settings 3 gaming portals: bwin.com, betsson.com and unibet.com (will use their instant [...]

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Why do I have to log in twice when playing poker?

Image 1. Unibet’s instant poker login. Why do I have to log in again when I start the instant poker client by Microgaming on Unibet? It just takes longer for a player to start playing so why isn’t it a single sign on solution built for the instant poker? Unibet’s bingo solution starts right away [...]

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Unibet should optimize their screen real estate!

Unibet’s instant poker page. I’ve played poker at Unibet for a while and I get frustrated every time I start the instant poker client. Unibet has made a page where there are 3 steps you have to do before you can play. Register an account at Unibet Create a poker alias Start instant poker client [...]

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Design for your existing players not just new ones!

Categories:Portal, User ExperienceTags: , ,

Today I signed up again at Unibet.com wanting to go over their registration process. The registration flow went smoothly. I just got a little confused when I submitted a username already taken, then I expected that the cursor would be in the username field but it was in the first field so I had to [...]

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