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	<title>UXiGaming &#187; sportsbook</title>
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	<link>http://www.use.se</link>
	<description>the igaming &#38; user experience blog by Staffan Schroder</description>
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		<title>Reflections from ICE 2012</title>
		<link>http://www.use.se/index.php/2012/01/29/ice2012/</link>
		<comments>http://www.use.se/index.php/2012/01/29/ice2012/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 20:03:57 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Bingo]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[Portal]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[ice]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=2314</guid>
		<description><![CDATA[ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Who will be the mobile operator of the year at EGR Operator Awards 2011?</title>
		<link>http://www.use.se/index.php/2011/11/12/mobile-operator-of-the-year/</link>
		<comments>http://www.use.se/index.php/2011/11/12/mobile-operator-of-the-year/#comments</comments>
		<pubDate>Sat, 12 Nov 2011 11:10:56 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Casino]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[mfortune]]></category>
		<category><![CDATA[mobile games]]></category>
		<category><![CDATA[operator]]></category>
		<category><![CDATA[paddypower]]></category>
		<category><![CDATA[Rank Interactive]]></category>
		<category><![CDATA[William Hill]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=2261</guid>
		<description><![CDATA[EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following:  Betfair mFortune mobile phone casino Paddy Power Rank Interactive (Blue Square) William Hill Online I&#8217;m especially interested in the mobile operator category for a number of reasons: Mobile gaming is the future way of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the upper right side the best position for the bet slip?</title>
		<link>http://www.use.se/index.php/2010/11/23/betslip/</link>
		<comments>http://www.use.se/index.php/2010/11/23/betslip/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 12:25:11 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[bet slip]]></category>
		<category><![CDATA[bet365]]></category>
		<category><![CDATA[betsson]]></category>
		<category><![CDATA[bwin]]></category>
		<category><![CDATA[Expekt]]></category>
		<category><![CDATA[ladbrokes]]></category>
		<category><![CDATA[paddypower]]></category>
		<category><![CDATA[SkyBet]]></category>
		<category><![CDATA[Sportingbet]]></category>
		<category><![CDATA[Unibet]]></category>
		<category><![CDATA[William Hill]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1878</guid>
		<description><![CDATA[Where do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the upper right side. Is this because it&#8217;s the best place to put it or is it because all their competitor put it there as well? Image 1. Sky Bet&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/11/23/betslip/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I want one account at 888.com not one for each product they offer!</title>
		<link>http://www.use.se/index.php/2010/10/06/888/</link>
		<comments>http://www.use.se/index.php/2010/10/06/888/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 09:48:08 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Casino]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[888]]></category>
		<category><![CDATA[account]]></category>
		<category><![CDATA[register]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1790</guid>
		<description><![CDATA[888.com is a big player in the igaming industry and when you visit 888.com you get the feeling that it is a gaming portal offering casino, poker, sportsbook and more. Earlier last week after playing casino at 888.com I wanted to try out their poker. But I was really surprised to find out that I [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/10/06/888/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A good search function on your sportsbook portal can be the difference between a placed bet and a lost customer</title>
		<link>http://www.use.se/index.php/2010/05/30/a-good-search-function-on-your-sportsbook-portal-can-be-the-difference-between-a-placed-bet-and-a-lost-customer/</link>
		<comments>http://www.use.se/index.php/2010/05/30/a-good-search-function-on-your-sportsbook-portal-can-be-the-difference-between-a-placed-bet-and-a-lost-customer/#comments</comments>
		<pubDate>Sun, 30 May 2010 20:15:06 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Portal]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[bet]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Betsafe]]></category>
		<category><![CDATA[bwin]]></category>
		<category><![CDATA[england]]></category>
		<category><![CDATA[nordicbet]]></category>
		<category><![CDATA[paddypower]]></category>
		<category><![CDATA[partybets]]></category>
		<category><![CDATA[sportsbetting]]></category>
		<category><![CDATA[Unibet]]></category>
		<category><![CDATA[William Hill]]></category>
		<category><![CDATA[world cup 2010]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1540</guid>
		<description><![CDATA[The World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are some that have some work to do to get there. Today I tried to search for bets on 8 different betting portals (Betfair, Betsafe, bwin, NordicBet, PaddyPower, PartyBets, Unibet [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/05/30/a-good-search-function-on-your-sportsbook-portal-can-be-the-difference-between-a-placed-bet-and-a-lost-customer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looks like SkyBet listened to my design advice!</title>
		<link>http://www.use.se/index.php/2010/05/19/did-skybet-listen-to-my-design-advice/</link>
		<comments>http://www.use.se/index.php/2010/05/19/did-skybet-listen-to-my-design-advice/#comments</comments>
		<pubDate>Wed, 19 May 2010 11:15:35 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Redesign]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Design advice]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[SkyBet]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1501</guid>
		<description><![CDATA[Last month I wrote a blog post giving SkyBet a design advice (read the post here). And today when I tried going to SkyBet using my iPhone I noticed that they had implemented the solution I wrote about. My design advice back in September was “The second solution is just to transfer the user to the “skybet.mobi” [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/05/19/did-skybet-listen-to-my-design-advice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sportsbook study! Looking for examples of good or bad sportsbook designs!</title>
		<link>http://www.use.se/index.php/2010/05/19/sportsbook-study-looking-for-examples-of-good-or-bad-sportsbook-designs/</link>
		<comments>http://www.use.se/index.php/2010/05/19/sportsbook-study-looking-for-examples-of-good-or-bad-sportsbook-designs/#comments</comments>
		<pubDate>Wed, 19 May 2010 06:42:34 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[betsson]]></category>
		<category><![CDATA[bwin]]></category>
		<category><![CDATA[paddypower]]></category>
		<category><![CDATA[Sportingbet]]></category>
		<category><![CDATA[Unibet]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1496</guid>
		<description><![CDATA[Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I&#8217;ve seen many players [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/05/19/sportsbook-study-looking-for-examples-of-good-or-bad-sportsbook-designs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Redesign in 20 minutes (18) &#8211; Sky Bet&#8217;s iPhone Sportsbook</title>
		<link>http://www.use.se/index.php/2010/04/14/redesign-in-20-minutes-18-sky-bets-iphone-sportsbook/</link>
		<comments>http://www.use.se/index.php/2010/04/14/redesign-in-20-minutes-18-sky-bets-iphone-sportsbook/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:57:07 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Redesign]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[betting]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mkodo]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Sky Bet]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1453</guid>
		<description><![CDATA[Sky Bet last friday launched an sportsbook for their iPhone users together with mkodo. I think it is great that more and more products and services are optimized for the iPhone and the upcoming iPad. You can read more about that in my previous blog posts. Today Today when you type in skybet.mobi you come [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/04/14/redesign-in-20-minutes-18-sky-bets-iphone-sportsbook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who will be first with an iPad designed sportsbook?</title>
		<link>http://www.use.se/index.php/2010/03/26/who-will-be-first-with-an-ipad-designed-sportsbook/</link>
		<comments>http://www.use.se/index.php/2010/03/26/who-will-be-first-with-an-ipad-designed-sportsbook/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 09:27:20 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1418</guid>
		<description><![CDATA[In a month I&#8217;ll be able to sit on my couch watching soccer with my iPad and placing bets on the game. Apple&#8217;s iPad will soon go on sale in the US and later next month in some European countries. With the iPad there are new opportunities to give the user an experience better than just [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/03/26/who-will-be-first-with-an-ipad-designed-sportsbook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promote unique brands for your different games!</title>
		<link>http://www.use.se/index.php/2010/02/20/promote-unique-brands-for-your-different-games/</link>
		<comments>http://www.use.se/index.php/2010/02/20/promote-unique-brands-for-your-different-games/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 18:23:38 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Portal]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Bingo]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[bwin]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[Full Tilt Poker]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[ladbrokes]]></category>
		<category><![CDATA[partybets]]></category>
		<category><![CDATA[partycasino]]></category>
		<category><![CDATA[partygaming]]></category>
		<category><![CDATA[PartyPoker]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[Unibet]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1344</guid>
		<description><![CDATA[Today most gaming portals offer bingo, casino, games, poker and a sportsbook. Is this the best way? Look at Full Tilt Poker, PokerStars and PartyGaming who promote brands for one kind of game. For instance players go to PokerStars to play poker, but when you go to for instance bwin, Unibet, Ladbrokes and many more gaming portals [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/02/20/promote-unique-brands-for-your-different-games/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Svenska Spel has launched its first iPhone app</title>
		<link>http://www.use.se/index.php/2010/02/04/svenska-spel-releases-its-first-iphone-app/</link>
		<comments>http://www.use.se/index.php/2010/02/04/svenska-spel-releases-its-first-iphone-app/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 10:18:30 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Svenska Spel]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1324</guid>
		<description><![CDATA[Today Svenska Spel launched an iPhone app where you can get results from matches and events. It is interesting and exciting to see that Svenska Spel are among the first operators to develop an iPhone app. You can see your current bets, but you can&#8217;t place any bets (probably because Apple wouldn&#8217;t allow it). I&#8217;ll use the [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/02/04/svenska-spel-releases-its-first-iphone-app/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gaming VC plans for significant expansion. Will they focus on the player experience or just marketing?</title>
		<link>http://www.use.se/index.php/2010/01/29/gaming-vc-plans-for-significant-expansion-will-they-focus-on-the-player-experience-or-just-marketing/</link>
		<comments>http://www.use.se/index.php/2010/01/29/gaming-vc-plans-for-significant-expansion-will-they-focus-on-the-player-experience-or-just-marketing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 09:36:08 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Casino]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[betaland]]></category>
		<category><![CDATA[Casino Club]]></category>
		<category><![CDATA[gaming vc]]></category>
		<category><![CDATA[partygaming]]></category>
		<category><![CDATA[player experience]]></category>
		<category><![CDATA[poker kings]]></category>
		<category><![CDATA[Sportingbet]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1300</guid>
		<description><![CDATA[Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build the new businesses. The have hired former PartyGaming marketing chief Jon Salmon and former Sportingbet head of sportsbook Jim Humberstone for the expansion. It will be interesting to see if [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/01/29/gaming-vc-plans-for-significant-expansion-will-they-focus-on-the-player-experience-or-just-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My initial thoughts from ICEi 2010</title>
		<link>http://www.use.se/index.php/2010/01/28/my-initial-thoughts-from-icei-2010/</link>
		<comments>http://www.use.se/index.php/2010/01/28/my-initial-thoughts-from-icei-2010/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:55:14 +0000</pubDate>
		<dc:creator>Staffan</dc:creator>
				<category><![CDATA[Bingo]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[Portal]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[icei]]></category>
		<category><![CDATA[IGE]]></category>
		<category><![CDATA[live casino]]></category>
		<category><![CDATA[online gambling]]></category>

		<guid isPermaLink="false">http://www.use.se/?p=1284</guid>
		<description><![CDATA[This year&#8217;s International Gaming Expo (IGE), incorporating ICEi, is over and I&#8217;m back home. My reflections from the expo are mixed. Most positive: I was impressed by Net Entertainment and  Betsoft&#8217;s games. The quality in their games is really good. It is especially interesting to see that Betsoft incorporate their controls as a part of the game. [...]]]></description>
		<wfw:commentRss>http://www.use.se/index.php/2010/01/28/my-initial-thoughts-from-icei-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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