On Sportingbet you can use your iPhone and Android phone to place bets. They have optimized their site for the phones.
The problem is getting started! You have to go too many steps and get an SMS to get started. It could work much simpler!
Today

Image 1. Steps today to get started
When you want to play you have to go through four steps to do so.

Click on a link
Fill out all your phone details
Read information page
Click on the SMS in your phone

To me this is a way to complicated process. And below …

The World Cup starts in a few days. I’m really looking forward to it, it is going to be great!
Many igaming portals have released “Campaign sites” related to the World Cup. I’ve looked at four of them:

Betfair
Gamebookers
Sportingbet
Unibet

They are all a different in what they they want the player to do.

Image 1. Betfair’s World Cup site
At Betfair they have made a campaign site where you can place bets on all matches at the World Cup, but at Gamebookers you can win £100 Million if you get all the results in the …

Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other?
I think improvements can be made since I’ve seen many players having problems placing bets.
Investing in user experience activities will pay off many times the cost and improve loyalty.
I’m starting a study of current sportsbook designs and am looking for examples that work well, but also examples …

Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build the new businesses.
The have hired former PartyGaming marketing chief Jon Salmon and former Sportingbet head of sportsbook Jim Humberstone for the expansion.
It will be interesting to see if they will use some of the funds to design a great player experience around their offering or if everything will go towards marketing costs.
I believe focusing on the player experience and find ways that will let the …

I play poker at ParadisePoker.com on a regular basis and today when I wanted to check my gaming history at Sportingbet.
When I looked around on the portal I noticed the Promo page (I was on the Swedish site) and I was surprised that the promos they had their wasn’t personalised after who I was.
For instance there were these promos:

“Welcome to Sportingbet. 300 Swedish kronor bonus for  all new players”
“€500 Sign up bonus”

Why do they have these promos for me when they know that I’ve been a Sportingbet player for a …

Today many of the largest poker networks give mac users the possibility to play poker in their network.
According to Pokerscout.com the largest poker networks are;

PokerStars
Full Tilt Poker
iPoker Network
PartyPoker
Cereus Network
Everest Poker
Microgaming
Ongame Network
IPN
CakePoker Network

In all but 3 ( iPoker, Everest Poker and CakePoker Networks) a mac user can play poker, either with an instant or a download version of the poker client.
It is great to see that mac users can play poker as well. The number of mac users increase so it is a good business decision to offer a version for …