Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the “power on” icon with the label “Switch off”. Image 1. Bet24.com’s “Switch off” button. My first thought was “Hmmm to I turn off bet24.com here????” Of course I couldn’t [...]
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I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This was the case when I today returned to NordicBet’s portal. I usually use a couple of different usernames but none of them worked when I tried to log in. [...]
Read moreThis week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements. The header should give all different players (target groups) options to find what they want to do next. It could for instance be: Register Log in Get [...]
Read morePaddyPower’s “Paddy’s Toolbar” feature caught my interest the other day. I continued to click on the link to get more information about it and got to the second page with more information regarding it. It all looked good and I clicked on the download link “Click to download”. I got very disappointed when I got [...]
Read moreExpekt.com redesigned their portal a while back. They did a pretty good job and the new design looks much better than the old one. But I think there are a few inconsistencies when it comes to the player experience in the portal. In today’s redesign I’ll address one of them. It was a pattern I saw [...]
Read moreNordicBet released their new website a while back and overall I think it is a big improvement compared to the previous version. One thing that confused me last time I visited NordicBet was the button you see in image 1. Even though I am logged in there is a button saying “Create Account”. Why is [...]
Read morePaf’s start page Paf has a gaming portal which offers all kinds of gaming, but they don’t really use their start page to its real potential. A start page needs to attract players and give them reasons for staying, I think Paf really miss that. On Paf’s start page they just have navigation items and [...]
Read moreImage 1. bwin’s skill games site provided by Jadestone. Can it be more frustrating than getting an error message saying “Compability problem, you need to have Windows and Internet Explorer or Firefox to play”? (I am using a mac) Yes it actually can! And that is when I have logged in to the site, looked [...]
Read moreImage 1. Svenska Spel’s start page. I’m a member at Svenska Spel and play there every now and then. Today I went to svenskaspel.se to see how much money had in my account there. The start page had two big buttons (in the circle in the middle of the image), “Check out the site” and [...]
Read moreImage 1. PartyPoker instant sign up form. One of the most important things for gaming operators is to make sure all the basic functionality works 100%! Today I tried to sign up at PartyPoker using their instant poker client and everything worked fine until I got to the second step (in the first step it [...]
Read moreImage 1. Registration dialogue using social media Facebook Connect and Google Friend Connect are two ways in which you today can add social content to your gaming portal and you can also use it to publish information on social networks. I believe that we will see this on gaming portals within a year or so. [...]
Read moreImage 1. Svenska Spel’s retrieve password page. I haven’t played on svenskaspel.se for a year so I can’t remember my password. Therefor I went to the site to get a new password. This was easier said than done. On the “Retrieve new password” page you have to fill out your username and birth date and [...]
Read moreSky Poker’s portal poker lobby. Sky Poker makes the poker portal more alive with the integrated lobby and by not just having a button saying “Instant Play” which opens up the portal in a new window as many other poker operators do. I really like Sky Poker’s poker lobby which is integrated in the portal. [...]
Read moreImage 1. I play every now and then on Mr Green and I get annoyed every time when I am logging in. In the image above you see that there are a number of options for you as a player. I usually click on “Login” and expekt to get the login dialogue. Image 2. In [...]
Read moreIt would be really cool if players could create their own personalised gaming portal page! I call this a “Player-created portal page”. Why not create widgets that players can drag and drop around to build their own page? These widgets could for instance be: My favourite games My friends Bonuses Gaming news Upcoming bingo tournaments [...]
Read moreMaria Bingo is one of the few bingo portal having community features. On their portal players have their own personal page including blog, photos, friends and more. I think this is a step i the right direction. Especially since bingo really is a social game with alot of chat in it. On Maria Bingo they [...]
Read moreThis weeks 20 minute redesign will be the portal page of the newly released instant casino from Casino Club. So make sure you check back on sunday for the redesign. /Staffan
Read moreGaming companies today have a lot of data about their players; which games he plays how often how long each time how much he likes to bet … Why not use all this information to improve the player experience? Gaming portals could have functions like; My favourite games Recently played games Offers just for you [...]
Read moreIs there a reason why the largest gaming portals today use almost the identical top navigation? In the picture above you can see the top navigation for the gaming companies below: Sportingbet: Promos, Sports, Casino, Poker, Games, 1v1, Backgammon, Video Games, Mobile, Financials bwin: Sports, Poker, Casino, Games William Hill: Sports, Casino, Poker, Games, Vegas, [...]
Read moreI always get annoyed when something interupts what I am doing. Recently when I was at Svenska Spel and their bingo I got a pop up while trying to buy bingo tickets for the next round. I was selecting tickets when a pop up alert saying “It is 30 seconds until the game starts. Don’t [...]
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