Sky Poker’s portal poker lobby.
Sky Poker makes the poker portal more alive with the integrated lobby and by not just having a button saying “Instant Play” which opens up the portal in a new window as many other poker operators do.
I really like Sky Poker’s poker lobby which is integrated in the portal. This is the first implementation of this I’ve seen and it works really well.
This as a first step towards the next generation of gaming portals which I talk about in two previous blog posts:

Personalization when? – Gaming …

In my first Redesign in 20 minutes I redesigned OnGame’s poker lobby and today I’m doing a quick redesign of PokerStars poker lobby. PokerStars have a number of different themes you as a player can choose from. I’ve looked at the default theme, PokerStars Black Theme.
I’m using the same business goals and player goals as in my OnGame poker lobby redesign,
For a poker lobby I believe the business goals may be something like this:

Increase the number of money players in the network.
Convert players into real money players.
Decrease the time it …

In this week’s 20 minute redesign I’ll look at PokerStars poker lobby.
So make sure you check back on sunday for redesign suggestions.
/Staffan

I’m starting a new section on my blog “A redesign in 20 minutes” which on a regular basis redesign something I think can be improved by very little effort.
First up is the lobby in OnGame Network’s poker client where I play on using the Betsafe skin.
So check back on sunday for the redesign!
/Staffan