It is 2012! More and more igaming companies are thinking about player experience, so I was extremely disappointed when I visited Virgin Poker earlier today. On their poker start page they seem to have a lot of focus on getting the visitor to download their poker software. As you can see in image 1 and 2. [...]
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Are you going to ICE Totally Gaming in January? Me and a colleague will attend (and presenting) this year. It will be very interesting to see what new stuff this year’s show will bring. I have high hopes, especially since there weren’t that many exciting news last year. I’m planning to book a number of meetings to discuss [...]
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Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company’s mobile, Internet and social initiatives. My recommendation to Bally is to focus on the total player experience and build a strong team of user experience professionals and give them a strong mandate! /Staffan
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It was very interesting to read the news from Microgaming yesterday. Microgaming will form a Network Management Board that will be in charge of the development and operational running of the Microgaming Poker Network. The board will consist of representatives from operators, Microgaming’s Networks Game Team and a chairman from within the industry. My advice [...]
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This week ChiliPoker introduced a new social networking tool called Chiliconnect which let their players share results, connect with other players, challenge players among other features. A lot of people in the business say that this is the most innovative thing within the online poker industry since Rush Poker from Full Tilt. I would call [...]
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I’ve been real busy since I got back from ICE and haven’t had time to write any new blog posts. But that is about to change and over the next couple of weeks I’ll write about topics like: Marketing budgets vs. Development budgets the iGaming App Store Your players role in the development process Sportsbook [...]
Read moreThis is a great talk about future of game design and gamification by Jesse Schell at D.I.C.E 2010. I believe that gamification will be a very important part of the igaming industry the next coming years so it is time for igaming companies to start to look at the whole player experience and not just [...]
Read moreBingo.com According to an article in iGaming Business are bingo.com showing a decline in revenues. The explaination was a ‘decrease in cash game play particularly cash slots play in the new gaming platform’. I hope bingo.com have made some kind of usability studies before switching to a new gaming platform to make sure their players [...]
Read moreExpekt.com redesigned their portal a while back. They did a pretty good job and the new design looks much better than the old one. But I think there are a few inconsistencies when it comes to the player experience in the portal. In today’s redesign I’ll address one of them. It was a pattern I saw [...]
Read moreMarkus Lind at Inside iGaming wrote an interesting blog post, Fight for fifth, in which he discusses the poker networks and who will take the fifth place after PokerStars, Full Tilt Poker, PartyPoker and the iPoker network. It is true that PokerStars and Full Tilt Poker have an advantage accepting american players, but I believe they [...]
Read moreGaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build the new businesses. The have hired former PartyGaming marketing chief Jon Salmon and former Sportingbet head of sportsbook Jim Humberstone for the expansion. It will be interesting to see if [...]
Read moreI attended EiG Expo this week and listened to many of the sessions, here are my reflections from the week. Multiplayer and social games: Monetising the communities by Jörgen Larsson, Founder, AhaBingo, Playzeek, onGolf and esn. The talk pointed out that you should use viral marketing insted of spending money on marketing. You should also make [...]
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