EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following: Betfair mFortune mobile phone casino Paddy Power Rank Interactive (Blue Square) William Hill Online I’m especially interested in the mobile operator category for a number of reasons: Mobile gaming is the future way of [...]
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I wrote a blog post, When will games get more social & personalized content, back in November ’09 where there was a sketch showing a “Game Home”. The concept was to have a home for each game on your gaming portal with information and features related to the game. Today when I visited PaddyPower.com and [...]
Read moreWhere do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the upper right side. Is this because it’s the best place to put it or is it because all their competitor put it there as well? Image 1. Sky Bet’s [...]
Read moreApple has sold more than 3 million iPads world wide so far! It is time to start customizing your gaming content to the plattform and not see it as big iPhone! Back in May I wrote a blog post, “It is time for Svenska Spel and every igaming company to get a mobile strategy!“, and [...]
Read more“Suggestion Box” is a nice feature that PaddyPower has in their bingo section. It is just like a small banner in the bottom right corner, and when a player clicks on it a new window opens up where players can give feedback to PaddyPower regarding the bingo. This is a very simple and cheap way [...]
Read moreI enjoy playing casino online and do it a few times a week on a number of different sites. When I come to a new portal to play I always get frustrated by the “Download casino” link. The reason for this is that the link almost every time download a exe-file to my computer. That [...]
Read morePaddyPower’s “Paddy’s Toolbar” feature caught my interest the other day. I continued to click on the link to get more information about it and got to the second page with more information regarding it. It all looked good and I clicked on the download link “Click to download”. I got very disappointed when I got [...]
Read moreThe World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are some that have some work to do to get there. Today I tried to search for bets on 8 different betting portals (Betfair, Betsafe, bwin, NordicBet, PaddyPower, PartyBets, Unibet [...]
Read moreSports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I’ve seen many players [...]
Read moreGaming portals should have a global language library (for each language) where all terms used are stored. Consistency is a big part of the player experience. Things should behave similar and they should also use the same terminology, especially on the same gaming portal. In the image above you see an example where it isn’t [...]
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