More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]
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The merger between bwin and PartyGaming was completed today and the new company bwin.party is launched. It is interesting to read that bwin.party will focus on customer experience, on the website you can read their strategy and among other things they say “Both bwin and PartyGaming’s success has been borne out of an ability to [...]
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It is really interesting to see how different igaming companies build products and services. I believe that many igaming companies are very focused on technology and not so much on the player experience. I am a strong believer that to be able to build great products and services you need to know your target [...]
Read moreICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show of the year. Are you going to? Me and a colleague will attend this year. I’m actually booking my flight and hotel as we speak. It will be very interesting [...]
Read moreThis is a great talk about future of game design and gamification by Jesse Schell at D.I.C.E 2010. I believe that gamification will be a very important part of the igaming industry the next coming years so it is time for igaming companies to start to look at the whole player experience and not just [...]
Read moreSummer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening in the business at the moment. Everything from regulated markets, the decline in poker to merger talks between bwin and PartyGaming. What will it take to be a winner [...]
Read moreDo you develop gaming software? Do you prototype? If you do prototyping then great! If you don’t, then it is time to start doing it! A prototype is a representative model of the final product. Why should you build prototypes? Prototyping is an interative and generative process. You’ll never get the best solution at your [...]
Read moreWhy not sign up for the weekly UXiGaming newsletter? The newsletter will be sent every tuesday starting December 1st. Why should you sign up? You’ll get a newsletter containing: Blog posts posted last weeks along with comments and relevant links. Links to industry news concerning igaming, social media and user experience. “UXiGaming’s weekly offer” “Question [...]
Read moreGood news for me! It looks like I will be attending EIG 2009 in Copenhagen 15-17 of September. Are you going to? And want to discuss user experience and igaming then let me know! Send me an e-mail, staffan.schroder @ inuse.se :) /Staffan
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