Today most gaming portals offer bingo, casino, games, poker and a sportsbook. Is this the best way? Look at Full Tilt Poker, PokerStars and PartyGaming who promote brands for one kind of game.
For instance players go to PokerStars to play poker, but when you go to for instance bwin, Unibet, Ladbrokes and many more gaming portals it is difficult to know what the player want to play.
Almost all gaming portals offering many different games have a start page where they show their different offerings where the player have to make a choice …

Do you develop gaming software?
Do you prototype?
If you do prototyping then great! If you don’t, then it is time to start doing it!
A prototype is a representative model of the final product.
Why should you build prototypes?
Prototyping is an interative and generative process. You’ll never get the best solution at your first try. Prototyping will give you many new ideas when you work through the prototyping process. It helps you get your ideas into something everyone can play around with. This will generate lots of feedback and ideas for new and …

Image 1. Top 25 Facebook games in October. (by InsideSocialGames.com)
Games played on Facebook have a large user base and I believe it is because of their social features. Letting players play inside Facebook and/or on their iPhone insted of having to go play on a portal is the key.
For instance Zynga’s poker have more than 17 million active players, an increase with over 3 million compared to last month.
I’ve said it in many blog posts before but I’ll say it again :) It is time for operators and gaming developers …

Image 1. bwin’s skill games site provided by Jadestone.
Can it be more frustrating than getting an error message saying “Compability problem, you need to have Windows and Internet Explorer or Firefox to play”? (I am using a mac)
Yes it actually can!
And that is when I have logged in to the site, looked around for a while and only get the error message once I try to start a game. That is lousy player experience! It would be much more fair if they earlier would tell me that I can’t play on …

PaddyPower has a feature “my games” in their games section on their site. This is one of the first examples of personalization I’ve seen.
I like the feature where you can save games you play often to a list, but it is not working very well when you move around the PaddyPower site. The option of saving games is not available in another sections of the website.
The player sees the website as one gaming website where he can play all kinds of games, so it should be possible to access the …