Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build the new businesses.
The have hired former PartyGaming marketing chief Jon Salmon and former Sportingbet head of sportsbook Jim Humberstone for the expansion.
It will be interesting to see if they will use some of the funds to design a great player experience around their offering or if everything will go towards marketing costs.
I believe focusing on the player experience and find ways that will let the …

There is a difference between a portal offering games in the browser or games played in a downloadable client.
If you offer a downloadable client then your goal on the portal is to get players to download the client. The goal is very different when you want players to be able to find and play games instately on the portal.
I think that Casino Club has missed that. The instant games portal is just a copy of the download version. A portal for instant games must be “alive” and not static. Therefor …

This weeks 20 minute redesign will be the portal page of the newly released instant casino from Casino Club.
So make sure you check back on sunday for the redesign.
/Staffan