Tag Archive for: betsson

Betsson reports record high revenues! Could it be even higher? Increase revenues by focusing on turning more registered players into active players!

  CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the moment. Especially the live betting have increased almost 400%. It was really interesting to listen to the presentation and two things really got me thinking. Poker is not performing [...]

Read more

Did Betsson listen to my design advice? :)

I wrote a blog post in May about Betsson and how they make it harder than it have to be for their players to start playing. You can find the post here, Betsson teases their players but makes it hard for them to start playing! My design advice was that Betsson should make their background [...]

Read more

Is the upper right side the best position for the bet slip?

Where do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the upper right side. Is this because it’s the best place to put it or is it because all their competitor put it there as well? Image 1. Sky Bet’s [...]

Read more

Redesign in 20 minutes (23) – Betsson’s bingo window

  Betsson offer bingo from NYX Interactive to their players. The bingo client works well but I believe that Betsson do a mistake when they open up the bingo client on top of their portal page. Today Image 1. Betsson’s bingo window Today the bingo client open up in the same window as the Betsson [...]

Read more

Betsson teases their players but makes it hard for them to start playing!

Image. Gonzo’s Quest background “banner” Betsson updated their gaming portal a while back and now have different backgrounds (they are like full screen banners) on many pages. It makes the portal feel more alive but I see a big problem with it, a problem that can be easily fixed though. The problem The “banners” (backgrounds) [...]

Read more

Sportsbook study! Looking for examples of good or bad sportsbook designs!

Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I’ve seen many players [...]

Read more

Did Betsson listen to my design advice? :)

Categories:Poker, User ExperienceTags: , , , ,

I wrote a blog post, Betsson can make it easier for their poker players. Here is a suggestion!, giving Betsson a design advice back in September (read the post here).  And today when I played on Betsson I saw that Betsson had redesigned their poker section on Betsson.com and the solution I suggested is implemented. [...]

Read more

Why do all bingo clients look the same? Where are the innovations?

When will we see new innovations when it comes to online bingo? Today almost every bingo client have the same functionality: Buy tickets/Play bingo Play minigames Chat There are great opportunities to create an online bingo that is much more integrated with social media. Why not let players do stuff (besides chatting)? And when will [...]

Read more

Start differentiate your online casino and retain your players!

Net Entertainment produce really good browser based casino software and is used by many online casinos. The problem I see is that many of the online casinos using Net Entertainment’s games look very similar when it comes to displaying the games. I am sure that Net Entertainment supply some nice widgets and API’s for the [...]

Read more

Betsson can make it easier for their poker players. Here is a suggestion!

Image 1. Betsson’s unnecessary step when starting the instant poker client. Betsson should remove the unnecessary step in the player’s user flow when it comes to starting the instant poker client. Today when you click on the “Play in the browser” button on the poker start page you don’t start the poker client, insted you come [...]

Read more

Is it easy to find a poker table? This week’s redesign will show you!

This week’s redesign will be a quick usability test that hopefully will show the benefits of doing usability tests to increase the user experience in your products. Purpose Find out areas for improvement when it comes to finding a table to play poker at. Settings 3 gaming portals: bwin.com, betsson.com and unibet.com (will use their instant [...]

Read more