EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following: Betfair mFortune mobile phone casino Paddy Power Rank Interactive (Blue Square) William Hill Online I’m especially interested in the mobile operator category for a number of reasons: Mobile gaming is the future way of [...]
Read moreI attended EiG Expo this week in Copenhagen and it was interesting as always to see the showrooms and listen to the different sessions. My reflections from this year is that there was a lot of talk about regulations around Europe and the US, but there weren’t that much new exciting stuff. Only time I [...]
Read moreApple has sold more than 3 million iPads world wide so far! It is time to start customizing your gaming content to the plattform and not see it as big iPhone! Back in May I wrote a blog post, “It is time for Svenska Spel and every igaming company to get a mobile strategy!“, and [...]
Read moreThis week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements. The header should give all different players (target groups) options to find what they want to do next. It could for instance be: Register Log in Get [...]
Read moreThe World Cup starts in a few days. I’m really looking forward to it, it is going to be great! Many igaming portals have released “Campaign sites” related to the World Cup. I’ve looked at four of them: Betfair Gamebookers Sportingbet Unibet They are all a different in what they they want the player to [...]
Read moreThe World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are some that have some work to do to get there. Today I tried to search for bets on 8 different betting portals (Betfair, Betsafe, bwin, NordicBet, PaddyPower, PartyBets, Unibet [...]
Read moreSports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I’ve seen many players [...]
Read moreIt seems like iPhone betting apps are legal in UK. In the UK iTunes Store there is an app called iBetting which lets you place bets on Betfair. Betfair have a nice API for developers to use to build applications around. This is great and more gaming companies should follow them. The app has been [...]
Read moreThis week’s redesign is looking at one of the first things a potential player needs to do before they can become a player on your gaming portal, this is the registration process. A potential player just want to get started as fast as possible and therefor the registration process needs to be fast, easy and [...]
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