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	<title>UXiGaming</title>
	<link>http://www.use.se</link>
	<description>the igaming &#38; user experience blog by Staffan Schroder</description>
	<lastBuildDate>Mon, 30 Jan 2012 18:20:52 +0000</lastBuildDate>
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		<title>Do many games automatically equals being a successful casino site?</title>
		<description><![CDATA[Today most casino sites are trying to add as many different games as possible. Is this the right thing to do if you want to be successful? If you look at the mobile industry it is the opposite. The two most successful companies are Apple and Samsung, and they aren&#8217;t competing when it comes to [...]]]></description>
		<link>http://www.use.se/index.php/2012/01/30/does-having-many-games-equal-being-successful/</link>
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		<title>Reflections from ICE 2012</title>
		<description><![CDATA[ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]]]></description>
		<link>http://www.use.se/index.php/2012/01/29/ice2012/</link>
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		<title>Virgin Poker makes a big user experience rookie mistake!</title>
		<description><![CDATA[It is 2012! More and more igaming companies are thinking about player experience, so I was extremely disappointed when I visited Virgin Poker earlier today. On their poker start page they seem to have a lot of focus on getting the visitor to download their poker software. As you can see in image 1 and 2. [...]]]></description>
		<link>http://www.use.se/index.php/2012/01/04/virginpoker/</link>
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		<title>Going to ICE in January? Wanna meet up?</title>
		<description><![CDATA[Are you going to ICE Totally Gaming in January? Me and a colleague will attend (and presenting) this year. It will be very interesting to see what new stuff this year&#8217;s show will bring. I have high hopes, especially since there weren&#8217;t that many exciting news last year. I&#8217;m planning to book a number of meetings to discuss [...]]]></description>
		<link>http://www.use.se/index.php/2011/11/29/meet-at-ice/</link>
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		<title>Social Based Betting &#8211; how would that work?</title>
		<description><![CDATA[Mobile betting is the future (part 2) Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on a mobile device. Many mobile sports books looks very similar today. You find an event you like and place a bet. But what will the future bring? [...]]]></description>
		<link>http://www.use.se/index.php/2011/11/24/social-based-betting-how-would-that-work/</link>
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		<title>Location Based Betting &#8211; Who will be first?</title>
		<description><![CDATA[Mobile betting is the future Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on a mobile device. Many mobile sports books looks very similar today. You find an event you like and place a bet. But what will the future bring? When will [...]]]></description>
		<link>http://www.use.se/index.php/2011/11/22/location-based-betting/</link>
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		<title>Who will be the mobile operator of the year at EGR Operator Awards 2011?</title>
		<description><![CDATA[EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following:  Betfair mFortune mobile phone casino Paddy Power Rank Interactive (Blue Square) William Hill Online I&#8217;m especially interested in the mobile operator category for a number of reasons: Mobile gaming is the future way of [...]]]></description>
		<link>http://www.use.se/index.php/2011/11/12/mobile-operator-of-the-year/</link>
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		<title>It is time to start designing for the mobile first!</title>
		<description><![CDATA[More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]]]></description>
		<link>http://www.use.se/index.php/2011/10/31/mobile_first/</link>
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		<title>A quick advice to Bally Technologies and their new interactive division</title>
		<description><![CDATA[Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company&#8217;s mobile, Internet and social initiatives. My recommendation to Bally is to focus on the total player experience and build a strong team of user experience professionals and give them a strong mandate! /Staffan]]></description>
		<link>http://www.use.se/index.php/2011/10/04/an-quick-advice-to-bally-technologies-and-their-new-interactive-division/</link>
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		<title>What was Bet24.com thinking?</title>
		<description><![CDATA[Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the &#8220;power on&#8221; icon with the label &#8220;Switch off&#8221;. Image 1. Bet24.com&#8217;s &#8220;Switch off&#8221; button. My first thought was &#8220;Hmmm to I turn off bet24.com here????&#8221; Of course I couldn&#8217;t [...]]]></description>
		<link>http://www.use.se/index.php/2011/10/03/what-was-bet24-com-thinking-here/</link>
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		<title>An advice to Microgaming and their new Network Management Board</title>
		<description><![CDATA[It was very interesting to read the news from Microgaming yesterday. Microgaming will form a Network Management Board that will be in charge of the development and operational running of the Microgaming Poker Network. The board will consist of representatives from operators, Microgaming&#8217;s Networks Game Team and a chairman from within the industry. My advice [...]]]></description>
		<link>http://www.use.se/index.php/2011/09/30/advice-to-microgaming/</link>
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		<title>Chiligaming about to launch free-play poker network targeting the US</title>
		<description><![CDATA[Chiligaming today announced that they in the beginning of October will release &#8220;The World&#8217;s First Multi-Device Free-Play Social Gaming Poker Network&#8220;, chiliplay.com This is an interesting move for a online gambling poker company and they will probably focus on the US market (Chiligaming is about to open an office in San Francisco). I&#8217;m not sure [...]]]></description>
		<link>http://www.use.se/index.php/2011/09/29/chiligaming-about-to-launch-free-play-poker-network-targeting-the-us/</link>
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		<title>NordicBet makes it hard for their not so frequent players to play!</title>
		<description><![CDATA[I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This was the case when I today returned to NordicBet&#8217;s portal. I usually use a couple of different usernames but none of them worked when I tried to log in. [...]]]></description>
		<link>http://www.use.se/index.php/2011/08/09/nordicbet-play/</link>
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		<title>Old information only confuses your players!</title>
		<description><![CDATA[I have some time to look around and play on different gaming sites during my vacation and today when I went to the poker section at sportingbet.com I noticed on their poker support page that they have a FAQ page for recent upgrades. The only problem is that the information on the page is over [...]]]></description>
		<link>http://www.use.se/index.php/2011/07/10/old-information-only-confuses-your-players/</link>
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		<title>Will Passoker be a success? (My unpublished GIQ review)</title>
		<description><![CDATA[Early this year I wrote a piece for GIQ Magazine which wasn&#8217;t published, so I&#8217;ll publish it here on my blog insted. The review was on Passoker.com, winner of start-up of the year at EIG 2010. I&#8217;ve been to Passoker.com a few times since January and I believe that the review is still relevant. (I&#8217;ve updated [...]]]></description>
		<link>http://www.use.se/index.php/2011/05/16/passoker/</link>
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		<title>Why do I need to be a customer to chat with the support at Expekt.com?</title>
		<description><![CDATA[Using live chat support is a great way to give players a fast response/answer to their questions. But should you need to be a customer to be able to talk to the live chat support? At Expekt.com you need to supply your &#8220;Customer ID&#8221; or &#8220;Username&#8221;. I think that is really bad solution! I understand that it [...]]]></description>
		<link>http://www.use.se/index.php/2011/05/12/expektsupport/</link>
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		<title>Loading a game from Sheriff Gaming is a nice experience</title>
		<description><![CDATA[I attended EGR Live this week, was one of the speakers, and one of the companies at EGR Live that caught my attention was Sheriff Gaming. Sheriff Gaming develops and licenses 3D-rendered slot games. Sheriff Gaming loads their games in a cleaver way. It is more enjoyable for the player than other casino games out [...]]]></description>
		<link>http://www.use.se/index.php/2011/05/06/loading-a-game-from-sheriff-gaming-is-a-nice-experience/</link>
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		<title>Don&#8217;t forget to leave a comment!</title>
		<description><![CDATA[Hi everyone! I&#8217;m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on my posts. One of my goals with the blog is to get the discussion started when it comes to user experience and igaming. So please make more comments! Even [...]]]></description>
		<link>http://www.use.se/index.php/2011/04/28/dont-forget-to-leave-a-comment/</link>
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		<title>PaddyPower has a &#8220;Game Home&#8221;, a feature I wrote about back in &#8217;09</title>
		<description><![CDATA[I wrote a blog post, When will games get more social &#38; personalized content, back in November &#8217;09 where there was a sketch showing a &#8220;Game Home&#8221;. The concept was to have a home for each game on your gaming portal with information and features related to the game. Today when I visited PaddyPower.com and [...]]]></description>
		<link>http://www.use.se/index.php/2011/04/13/gamehome/</link>
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		<title>I want to use Chiliconnect on my mac! Can I?</title>
		<description><![CDATA[This week ChiliPoker introduced a new social networking tool called Chiliconnect which let their players share results, connect with other players, challenge players among other features. A lot of people in the business say that this is the most innovative thing within the online poker industry since Rush Poker from Full Tilt. I would call [...]]]></description>
		<link>http://www.use.se/index.php/2011/04/08/chiliconnect/</link>
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		<title>Credibility counts! Here is an advice for verajohn.com</title>
		<description><![CDATA[Today I saw a pretty cool banner on Spotify by a casino called Vera&#38;John. I clicked on the banner and was transferred to the gaming portal. My first impression was positive; the site looks cool, have lots of games and also have customization possibilities. I usually sign up pretty quickly to check out new gaming portals [...]]]></description>
		<link>http://www.use.se/index.php/2011/04/05/credibility/</link>
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		<title>Will bwin.party be a success?</title>
		<description><![CDATA[The merger between bwin and PartyGaming was completed today and the new company bwin.party is launched. It is interesting to read that bwin.party will focus on customer experience, on the website you can read their strategy and among other things they say &#8220;Both bwin and PartyGaming’s success has been borne out of an ability to [...]]]></description>
		<link>http://www.use.se/index.php/2011/03/31/bwin-party/</link>
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		<title>Redesign in 20 minutes (26) – Betaland&#8217;s flash casino start page</title>
		<description><![CDATA[This week’s redesign is about betaland's flash casino start page. betaland's players can play on three different flash casinos from three different suppliers, Chartwell, Net Entertainment and Portomaso.]]></description>
		<link>http://www.use.se/index.php/2011/03/22/redesign26/</link>
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		<title>Does your igaming company have a CXO (Customer Xperience Officer)?</title>
		<description><![CDATA[&#160; It is really interesting to see how different igaming companies build products and services. I believe that many igaming companies are very focused on technology and not so much on the player experience. I am a strong believer that to be able to build great products and services you need to know your target [...]]]></description>
		<link>http://www.use.se/index.php/2011/03/21/ceo-2/</link>
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		<title>Betsson reports record high revenues! Could it be even higher? Increase revenues by focusing on turning more registered players into active players!</title>
		<description><![CDATA[&#160; CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the moment. Especially the live betting have increased almost 400%. It was really interesting to listen to the presentation and two things really got me thinking. Poker is not performing [...]]]></description>
		<link>http://www.use.se/index.php/2011/02/11/betsson2010/</link>
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		<title>ROI of user experience, is it worth it?</title>
		<description><![CDATA[HFI has put together a nice video about ROI and user experience. It is all worth it! /Staffan]]></description>
		<link>http://www.use.se/index.php/2011/02/10/roi-ux/</link>
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		<title>How do PartyGaming and Bwin choose their upcoming poker platform?</title>
		<description><![CDATA[&#160; eGaming Review writes today that the Ongame Network is likely to be sold as a result of the upcoming merger between PartyGaming and Bwin. It would be really interesting to find out why they choose one platform over the other. Is it because it is better when it comes to the technical part? Is [...]]]></description>
		<link>http://www.use.se/index.php/2011/02/09/platform/</link>
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		<title>My blog has been too quiet. What topics should I write about?</title>
		<description><![CDATA[I&#8217;ve been real busy since I got back from ICE and haven&#8217;t had time to write any new blog posts. But that is about to change and over the next couple of weeks I&#8217;ll write about topics like: Marketing budgets vs. Development budgets the iGaming App Store Your players role in the development process Sportsbook [...]]]></description>
		<link>http://www.use.se/index.php/2011/02/08/quiet/</link>
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		<title>Day 2 at ICE!</title>
		<description><![CDATA[&#160; It is the final day of the ICE totally gaming show and I&#8217;m going there for a few hours before heading out to Heathrow and my flight home. My main reflections from being at ICE yesterday is that more gaming providers are turning into &#8220;full gaming providers&#8221;, meaning that they provide many different kinds [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/27/day-2-at-ice/</link>
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		<title>Day 1 at ICE!</title>
		<description><![CDATA[It is almost time to go to ICE for the second day. I spend a couple of hours at the show yesterday walking looking at all the different exhibitors, especially in the igaming section. And it is pretty similar to previous years. We have everything from Microgaming&#8217;s big brands to bwin&#8217;s new iPhone poker app. [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/26/ice1/</link>
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		<title>Here are 4 ideas for improvement in bwin&#8217;s new real money poker iPhone App!</title>
		<description><![CDATA[I&#8217;ve had fun playing around with bwin&#8217;s real money poker iPhone App for a few days now. Overall it has been a good experience but there are a few things, I&#8217;m listing four that I believe needs to be improved in order to be a real killer app. 1. Give the player the option to [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/21/firstimpressions_bwin_app/</link>
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		<title>bwin launches real money poker app for the iPhone</title>
		<description><![CDATA[&#160; Today bwin released a real money poker app for the iPhone (currently only available in Great Britain and Austria). Read the press release I&#8217;ve just played around with it for about half an hour during my lunch break and my first impressions are mainly positive. I believe that this is great addition to the [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/19/bwin-iphone/</link>
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		<title>PokerStars new feature: create your own Poker Club</title>
		<description><![CDATA[PokerStars recently launched a new section on pokerstars.net, their play money site, (I am sure it will be available on the real money site soon as well. UPDATE: It is now avaliable on pokerstars.com as well) which allows players create their home games to play with friends. It is a great move by PokerStars and I [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/12/home_games/</link>
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		<title>I&#8217;m attending ICE in London later this month. Are you?</title>
		<description><![CDATA[ICE totally gaming starts in about two weeks. I&#8217;m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show of the year. Are you going to? Me and a colleague will attend this year. I&#8217;m actually booking my flight and hotel as we speak. It will be very interesting [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/10/im-attending-ice-in-london-later-this-month-are-you/</link>
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		<title>Redesign in 20 minutes (25) &#8211; BetClic&#8217;s casino game window</title>
		<description><![CDATA[This week&#8217;s redesign is about BetClic&#8216;s casino game &#8220;window&#8221;. BetClic offer Net Entertainment casino games and the players have many different games to choose from. I choose to redesign the game &#8220;window&#8221; because it is very cluttered and doesn&#8217;t really offer a good way to find and select a game. Today Image 1. BetClic&#8217;s current [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/04/redesign-in-20-minutes-25-betclics-casino-game-window/</link>
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		<title>What will happen in the iGaming industry in 2011?</title>
		<description><![CDATA[The ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit dissapointing but I’m really looking forward to this year’s show. Will we see anything new this year? I am especially interested in the following areas: Innovation, Customization, Mobile platforms [...]]]></description>
		<link>http://www.use.se/index.php/2011/01/03/2011/</link>
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		<title>Did Betsson listen to my design advice? :)</title>
		<description><![CDATA[I wrote a blog post in May about Betsson and how they make it harder than it have to be for their players to start playing. You can find the post here, Betsson teases their players but makes it hard for them to start playing! My design advice was that Betsson should make their background [...]]]></description>
		<link>http://www.use.se/index.php/2010/12/01/betssonadvice/</link>
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		<title>Redesign in 20 minutes (24) &#8211; ParadisePoker&#8217;s lobby</title>
		<description><![CDATA[&#160; This week&#8217;s redesign is about ParadisePoker&#8217;s lobby. ParadisePoker is Sportingbet&#8216;s poker brand and their client is built by Boss Media (my former employer). I play on it every now and then and I really enjoy the clean and nice tables, it helps me to focus on my game. But I find the poker lobby to [...]]]></description>
		<link>http://www.use.se/index.php/2010/11/26/redesign-paradisepoker/</link>
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		<title>Is the upper right side the best position for the bet slip?</title>
		<description><![CDATA[Where do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the upper right side. Is this because it&#8217;s the best place to put it or is it because all their competitor put it there as well? Image 1. Sky Bet&#8217;s [...]]]></description>
		<link>http://www.use.se/index.php/2010/11/23/betslip/</link>
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		<title>Great talk about gamification outside the igaming industry</title>
		<description><![CDATA[This is a great talk about future of game design and gamification by Jesse Schell at D.I.C.E 2010. I believe that gamification will be a very important part of the igaming industry the next coming years so it is time for igaming companies to start to look at the whole player experience and not just [...]]]></description>
		<link>http://www.use.se/index.php/2010/11/18/gamification2/</link>
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