It would be nice to know who’s in the same location as you and to be able to bet against them though. Like Foursquare for betting!

Index of /

.DS_Store
Passoker/

here in Scandinavia the clock also needs to be visible when playing. It would make more sense if it was a “quit” button but the implementation of the feature at Bet24 doesn’t make sense :)

Very strange.

Also, giving visibility to payment methods at a glance works well to reassure people they’re in the right place and can use their chosen method – it’s an interesting question as to whether to give more visual prominence to the most common payment methods, or keep the all the same.
Possibly putting the most common at the top of the ‘list’ of logos on the design is the safest solution?

Nice post. :-)

thanks for the comments! :)
I’m looking forward to see the new website and client interface.

Best regards
Staffan

A very fair analysis given that you have been looking at the Beta release of Passoker. Many of the things you have addressed have already been solved in the new version that will launch as a networked product in late Q3 of this year. Would like to just comment on behalf of Zukido who act as consultants for Passoker.

It is worth noting that the new version:
- Has a new client interface and new website with vastly improved graphics
- Game commentary from Martin Tyler (the voice of football on Sky Sports in the UK)
- OPTA Sports data integration – allowing for a magnitude increase in the number of games Passoker is able to cover (every major European football league for example)
- Embedded side games (from Zukido)
- New versions of the game – including a single player version, an offline version for betting shops and pubs, and casual games versions (akin to slots)

I look forward to showing you the new version soon!
Cheers
David

thanks for your comment. I agree with you that ux isn’t very high up on the priority list. But I believe that it will need to change as most gaming operators offers the exact same type of games and they need to differentiate themselves to attract new and keep loyal players.

Just kidding. I read your posts with interest as no one rally talks about UX in the gaming industry (because I suspect it’s rarely taken into account) Keep up the good work.

Thanks for your comment. I’m happy that your game home page design came from research and not from reading a few blog posts, but I’m glad that it verifies my ideas to some extent ;)

/Staffan

Great to see the game home page getting some love. Inspiration for redesign was drawn from plain old user research, web analytics and some trend analysis. If only it was as simple as researching a few blog posts, the time we could have saved ourselves ;)

Looking forward to reading more about your thoughts on personalised content strategy within e-gaming.

Celine.
(on the Paddy Power UX Team)

I think it will be very different in a few years though but the UX specialists will be fighting for the job with marketing people.

I’ll be happy either way as long as we don’t see any “chief social media officers” :)

That presentation is not supposed to be spread. It’s too valuable. Please remove it. :-)

Although gamification, I think, is saturated quickly (the alternative is a bit too depressing) it’s power when put to goood use in the right context is mind-numbing.

A bit embarassing that the world has started to discuss how to gamify everything, when we struggle to get this industry to start discussing how to gamify our games.

It would be so great to see this happen – Independent. With interchangeable credits where users could move from one site to another with it’s own credits and play instantly.

Keep us updated!

/Vlad

Looks good. If you need some help with live video streaming or programing let me know!

Vladimir

Sites must be extremely flexible and customizable to each user. Example: Why would I give a bonus to a user for blackjack when he is winning if I could give him bonus for roulette where he is likely to loose. Is user’s behaviour similar to other users? Massive machine learning software can be introduced to learn user behavior and make right recommendations.

Having mobile platform is must
Having deep user analytics & metrics is a must
Continuos integration and easily changeable interface us must.
If making change is expensive then you are not likely to make the change

I agree that using KPIs can be difficult. And when it comes to KPIs and ux you can only make ux accountable for what are related to ux. At inUse we have a method called Effect Mapping that takes that into account.

The big thing is that design need to help the business achieve their goals. Goals are often measured in financial terms but can also be based on results from a usability test, a survey or in completion rate.

While figuring out meaningful KPIs and how to measure them is vital in order to optimize business and help with things like prioritization; KPIs, at least in my experience, are way, way, way overused IMHO.

This is because not only are they used to measure the quality of something (like a flow) but they are also used ot set targets for the same flow.

When targets come in the form of KPIs you can often kiss any hope of a user experience centered development goodbye because you are no longer driving business based on solving user experience related issues. You are trying to reach numbers that may or may not be solvable through improvements in UI. So people not really into UI (like many managers) lose focus.

This is my experience anyway.

In my world targets should alwasy be phrased like “It should take less than one minute and five cliks to register AND make a deposit” and then you measure the success (or the validity of) that target via KPIs.

I am very much in favor of applying different stylesheets depending on device. That way you wouldn’t need to develop an app for every devices just use a different layout based on device.

Regards
Staffan

http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu