ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]
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Mobile betting is the future Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on a mobile device. Many mobile sports books looks very similar today. You find an event you like and place a bet. But what will the future bring? When will [...]
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EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following: Betfair mFortune mobile phone casino Paddy Power Rank Interactive (Blue Square) William Hill Online I’m especially interested in the mobile operator category for a number of reasons: Mobile gaming is the future way of [...]
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More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]
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Hi everyone! I’m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on my posts. One of my goals with the blog is to get the discussion started when it comes to user experience and igaming. So please make more comments! Even [...]
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CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the moment. Especially the live betting have increased almost 400%. It was really interesting to listen to the presentation and two things really got me thinking. Poker is not performing [...]
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It is the final day of the ICE totally gaming show and I’m going there for a few hours before heading out to Heathrow and my flight home. My main reflections from being at ICE yesterday is that more gaming providers are turning into “full gaming providers”, meaning that they provide many different kinds [...]
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It is almost time to go to ICE for the second day. I spend a couple of hours at the show yesterday walking looking at all the different exhibitors, especially in the igaming section. And it is pretty similar to previous years. We have everything from Microgaming’s big brands to bwin’s new iPhone poker app. [...]
Read moreICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show of the year. Are you going to? Me and a colleague will attend this year. I’m actually booking my flight and hotel as we speak. It will be very interesting [...]
Read moreThe ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit dissapointing but I’m really looking forward to this year’s show. Will we see anything new this year? I am especially interested in the following areas: Innovation, Customization, Mobile platforms [...]
Read moreWhere do online sportbooks put their bet slip? Is there a position that is the best? It seems that most online sportsbooks put it at the upper right side. Is this because it’s the best place to put it or is it because all their competitor put it there as well? Image 1. Sky Bet’s [...]
Read moreApple released Game Center in their latest version of iOS (4) and it is available on the iPhone and iPod Touch. It will be available on the iPad with the release of iOS 4.2 coming next month. With Game Center players can play games against other players, either friends or players they don’t know. The [...]
Read moreKPIs (Key Performance Indicators) give you valuable information! An example is the conversion rate from registered players to players who have do a first deposit. If the conversion rate is high then everything is fine, but if you have a really low conversion then you need to look deeper into the reason for why the [...]
Read moreFew sportsbooks have either released an iPad App or an iPad optimized website, and the ones that are released aren’t that good. Most of them are just lists where you click your way to what you want to bet on. I believe that you have to think about when you use your iPad and build [...]
Read moreA new report from Juniper Research has found that number of sports book users placing bets using their mobile have increased by 60% in 2010. And there are now over 2 million users in Europe. If you don’t already have your own iPhone and Android betting app then it is time to get one. Otherwise [...]
Read more888.com is a big player in the igaming industry and when you visit 888.com you get the feeling that it is a gaming portal offering casino, poker, sportsbook and more. Earlier last week after playing casino at 888.com I wanted to try out their poker. But I was really surprised to find out that I [...]
Read moreSummer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening in the business at the moment. Everything from regulated markets, the decline in poker to merger talks between bwin and PartyGaming. What will it take to be a winner [...]
Read moreOn Sportingbet you can use your iPhone and Android phone to place bets. They have optimized their site for the phones. The problem is getting started! You have to go too many steps and get an SMS to get started. It could work much simpler! Today Image 1. Steps today to get started When you [...]
Read moreThe 1-day workshops, Gaming Portals of the Future, running in September and October: Stockholm: September 28th London: October 3rd are now open for registrations. It doesn’t matter if you work as a product owner, product manager, designer, programmer or something else, this workshop is for you! It will be a day where you will learn [...]
Read moreThe World Cup starts in a few days. I’m really looking forward to it, it is going to be great! Many igaming portals have released “Campaign sites” related to the World Cup. I’ve looked at four of them: Betfair Gamebookers Sportingbet Unibet They are all a different in what they they want the player to [...]
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