ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]
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More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]
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Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company’s mobile, Internet and social initiatives. My recommendation to Bally is to focus on the total player experience and build a strong team of user experience professionals and give them a strong mandate! /Staffan
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Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the “power on” icon with the label “Switch off”. Image 1. Bet24.com’s “Switch off” button. My first thought was “Hmmm to I turn off bet24.com here????” Of course I couldn’t [...]
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I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This was the case when I today returned to NordicBet’s portal. I usually use a couple of different usernames but none of them worked when I tried to log in. [...]
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I have some time to look around and play on different gaming sites during my vacation and today when I went to the poker section at sportingbet.com I noticed on their poker support page that they have a FAQ page for recent upgrades. The only problem is that the information on the page is over [...]
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Using live chat support is a great way to give players a fast response/answer to their questions. But should you need to be a customer to be able to talk to the live chat support? At Expekt.com you need to supply your “Customer ID” or “Username”. I think that is really bad solution! I understand that it [...]
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Hi everyone! I’m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on my posts. One of my goals with the blog is to get the discussion started when it comes to user experience and igaming. So please make more comments! Even [...]
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CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the moment. Especially the live betting have increased almost 400%. It was really interesting to listen to the presentation and two things really got me thinking. Poker is not performing [...]
Read moreICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show of the year. Are you going to? Me and a colleague will attend this year. I’m actually booking my flight and hotel as we speak. It will be very interesting [...]
Read moreThe ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit dissapointing but I’m really looking forward to this year’s show. Will we see anything new this year? I am especially interested in the following areas: Innovation, Customization, Mobile platforms [...]
Read moreI wrote a blog post in May about Betsson and how they make it harder than it have to be for their players to start playing. You can find the post here, Betsson teases their players but makes it hard for them to start playing! My design advice was that Betsson should make their background [...]
Read moreGamification, game dynamics and game mechanics are terms used more and more but what does it mean for gaming portals? “Gamification is the process of integrating game dynamics and game mechanics into a website, business service, online community, content portal, or marketing campaign in order to drive participation and engagement.” (Defintion by Bunchball) Game mechanics [...]
Read moreApple released Game Center in their latest version of iOS (4) and it is available on the iPhone and iPod Touch. It will be available on the iPad with the release of iOS 4.2 coming next month. With Game Center players can play games against other players, either friends or players they don’t know. The [...]
Read moreKPIs (Key Performance Indicators) give you valuable information! An example is the conversion rate from registered players to players who have do a first deposit. If the conversion rate is high then everything is fine, but if you have a really low conversion then you need to look deeper into the reason for why the [...]
Read moreNordicBet recently launched their new website and it has some great features. For instance a “Bet Search” that works really well and helps the player place a bet faster than before. They have also given the player possibilites to customize their start page by moving widgets around and adding their own widgets. You always need [...]
Read moreToday more gaming portals focus on the player experience which is really good and I enjoy seeing new innovative features. But sometimes I come to portals where things could improve by just a 10 minute user experience session when you develop a new feature/page element. Today I got an email from Bet24 letting me know [...]
Read moreNetPlayTV recently launched an iPhone App for the SuperCasino brand. The App let players play live roulette with their iPhone while watching the real-time Live Casino shows on TV. Image 1. Supercasino’s login view It is easy to start using the App as long as you already have an account with SuperCasino, but too complicated [...]
Read moreThe registration process is one of the most important a gaming portal has! But sometimes I see solutions aren’t the best from a player’s point of view. Today I saw another example when I signed up for bet-at-home.com. Image 1. Registration page at bet-at-home.com The good thing with the registration form is that you don’t [...]
Read moreSummer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening in the business at the moment. Everything from regulated markets, the decline in poker to merger talks between bwin and PartyGaming. What will it take to be a winner [...]
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