Today most casino sites are trying to add as many different games as possible. Is this the right thing to do if you want to be successful? If you look at the mobile industry it is the opposite. The two most successful companies are Apple and Samsung, and they aren’t competing when it comes to [...]
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Mobile betting is the future (part 2) Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on a mobile device. Many mobile sports books looks very similar today. You find an event you like and place a bet. But what will the future bring? [...]
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Today I saw a pretty cool banner on Spotify by a casino called Vera&John. I clicked on the banner and was transferred to the gaming portal. My first impression was positive; the site looks cool, have lots of games and also have customization possibilities. I usually sign up pretty quickly to check out new gaming portals [...]
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The merger between bwin and PartyGaming was completed today and the new company bwin.party is launched. It is interesting to read that bwin.party will focus on customer experience, on the website you can read their strategy and among other things they say “Both bwin and PartyGaming’s success has been borne out of an ability to [...]
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This week’s redesign is about betaland’s flash casino start page. betaland’s players can play on three different flash casinos from three different suppliers, Chartwell, Net Entertainment and Portomaso.
Read moreGamification, game dynamics and game mechanics are terms used more and more but what does it mean for gaming portals? “Gamification is the process of integrating game dynamics and game mechanics into a website, business service, online community, content portal, or marketing campaign in order to drive participation and engagement.” (Defintion by Bunchball) Game mechanics [...]
Read moreThis week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements. The header should give all different players (target groups) options to find what they want to do next. It could for instance be: Register Log in Get [...]
Read moreNeed help? I’m looking for consultant assignments within the gaming industry in Europe. Who am I? Today I work as a Senior Interaction Designer at inUse with special focus on the online gaming industry. inUse is a collective of over 50 consultants who all share the same clear vision: to revolutionize the world’s view of IT. Today, we [...]
Read morePlaying together with friends is always fun. But it isn’t easy to do at gaming portals today. So I am looking forward to when we’ll see online tournaments in bingo, casino and poker where you play as a team with your friends against other teams. The nice part with this is that you can make [...]
Read moreIt is just a little over a month left until the International Gaming Expo takes place in London between the 26th and 28th of January. It will be very interesting to find out if there are any new innovations within the industry. Maybe some new mobile solutions? Or maybe a new poker game? Will I [...]
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