Today more gaming portals focus on the player experience which is really good and I enjoy seeing new innovative features. But sometimes I come to portals where things could improve by just a 10 minute user experience session when you develop a new feature/page element.
Today  I got an email from Bet24 letting me know that I still have money in my account. This was a nice email to recieve and it is good for Bet24 as well since I went to the site to place a few bets.
After signing in …

This week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements.
The header should give all different players (target groups) options to find what they want to do next. It could for instance be:

Register
Log in
Get help
Contact Betfair
Get to know more about Betfair

Today

Image 1. Betfair’s current page header (Want it larger? Click on the image)
The header today have many different design elements in different places: a top menu, the logo, the login box and the …

Need help?
I’m looking for consultant assignments within the gaming industry in Europe.
Who am I?
Today I work as a Senior Interaction Designer at inUse with special focus on the online gaming industry.
inUse is a collective of over 50 consultants who all share the same clear vision: to revolutionize the world’s view of IT. Today, we think it is fantastic to see how many companies that share our enthusiasm. More and more companies understand that strategic design is the key to good business and successful projects.
Please read more about inUse, or go straight to case stories from …

Playing together with friends is always fun. But it isn’t easy to do at gaming portals today.
So I am looking forward to when we’ll see online tournaments in bingo, casino and poker where you play as a team with your friends against other teams.
The nice part with this is that you can make tournaments where the team members can play when they want and don’t have to be online playing at the same time.
An example of a tournament would be “Play €0,5/€1 texas hold’em tables between March 1st and March …

It is just a little over a month left until the International Gaming Expo takes place in London between the 26th and 28th of January.
It will be very interesting to find out if there are any new innovations within the industry. Maybe some new mobile solutions? Or maybe a new poker game?
Will I see you there? I’ll be there for the whole three days this year. Wanna meet up and discuss user experience, social media and igaming?
Send me an e-mail, staffan.schroder@inuse.se, and let’s set up a meeting :)
/Staffan