ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]
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More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]
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Early this year I wrote a piece for GIQ Magazine which wasn’t published, so I’ll publish it here on my blog insted. The review was on Passoker.com, winner of start-up of the year at EIG 2010. I’ve been to Passoker.com a few times since January and I believe that the review is still relevant. (I’ve updated [...]
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Hi everyone! I’m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on my posts. One of my goals with the blog is to get the discussion started when it comes to user experience and igaming. So please make more comments! Even [...]
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I wrote a blog post, When will games get more social & personalized content, back in November ’09 where there was a sketch showing a “Game Home”. The concept was to have a home for each game on your gaming portal with information and features related to the game. Today when I visited PaddyPower.com and [...]
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CEO Pontus Lindwall at Betsson today delivered the Year-End Report 2010 and the result was really strong. Casino and sportsbook are their strong products at the moment. Especially the live betting have increased almost 400%. It was really interesting to listen to the presentation and two things really got me thinking. Poker is not performing [...]
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It is the final day of the ICE totally gaming show and I’m going there for a few hours before heading out to Heathrow and my flight home. My main reflections from being at ICE yesterday is that more gaming providers are turning into “full gaming providers”, meaning that they provide many different kinds [...]
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It is almost time to go to ICE for the second day. I spend a couple of hours at the show yesterday walking looking at all the different exhibitors, especially in the igaming section. And it is pretty similar to previous years. We have everything from Microgaming’s big brands to bwin’s new iPhone poker app. [...]
Read moreICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show of the year. Are you going to? Me and a colleague will attend this year. I’m actually booking my flight and hotel as we speak. It will be very interesting [...]
Read moreThe ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit dissapointing but I’m really looking forward to this year’s show. Will we see anything new this year? I am especially interested in the following areas: Innovation, Customization, Mobile platforms [...]
Read moreApple released Game Center in their latest version of iOS (4) and it is available on the iPhone and iPod Touch. It will be available on the iPad with the release of iOS 4.2 coming next month. With Game Center players can play games against other players, either friends or players they don’t know. The [...]
Read moreKPIs (Key Performance Indicators) give you valuable information! An example is the conversion rate from registered players to players who have do a first deposit. If the conversion rate is high then everything is fine, but if you have a really low conversion then you need to look deeper into the reason for why the [...]
Read moreSummer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening in the business at the moment. Everything from regulated markets, the decline in poker to merger talks between bwin and PartyGaming. What will it take to be a winner [...]
Read moreToday I read that 888 is buying assets from Real Dice, a social games developing company. This is very exciting news because I believe that in the future social games will be a very important part of igaming, and it looks like 888 is taking a big step in that direction. A player wants to [...]
Read moreThe 1-day workshops, Gaming Portals of the Future, running in September and October: Stockholm: September 28th London: October 3rd are now open for registrations. It doesn’t matter if you work as a product owner, product manager, designer, programmer or something else, this workshop is for you! It will be a day where you will learn [...]
Read moreEGR Live is a free conference and exhibition taking place in London in a few weeks. The conference is what interest me the most and a few sessions are really something I would like to attend. Sessions of interests Yahoo Research: Understanding the online gambler How the online gaming industry is going mainstream Spotlight on [...]
Read moreThis year’s International Gaming Expo (IGE), incorporating ICEi, is over and I’m back home. My reflections from the expo are mixed. Most positive: I was impressed by Net Entertainment and Betsoft’s games. The quality in their games is really good. It is especially interesting to see that Betsoft incorporate their controls as a part of the game. [...]
Read moreIt really doesn’t matter to which operator in online gaming you play with today. Gaming portals are very similar when it comes to everything from available games, user flows to registration and deposits. Bingo clients almost look identical from one provider to another. Why is that? Are software providers afraid to differentiate themselves by innovation? [...]
Read moreThis year’s IGE is just a few weeks away and I’m starting to get excited about the event. It will be great to find out what will be the next big things in the igaming industry this year. I believe the following topics (among others) will be very important for igaming companies this year: personalisation social [...]
Read moreDo you develop gaming software? Do you prototype? If you do prototyping then great! If you don’t, then it is time to start doing it! A prototype is a representative model of the final product. Why should you build prototypes? Prototyping is an interative and generative process. You’ll never get the best solution at your [...]
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