This week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements.
The header should give all different players (target groups) options to find what they want to do next. It could for instance be:

Register
Log in
Get help
Contact Betfair
Get to know more about Betfair

Today

Image 1. Betfair’s current page header (Want it larger? Click on the image)
The header today have many different design elements in different places: a top menu, the logo, the login box and the …

On Sportingbet you can use your iPhone and Android phone to place bets. They have optimized their site for the phones.
The problem is getting started! You have to go too many steps and get an SMS to get started. It could work much simpler!
Today

Image 1. Steps today to get started
When you want to play you have to go through four steps to do so.

Click on a link
Fill out all your phone details
Read information page
Click on the SMS in your phone

To me this is a way to complicated process. And below …

I enjoy playing Sit & Go Tournaments and I do it on a few different poker sites, Full Tilt and PokerStars are among the ones I visit the most.
One thing that annoys me big time is when the tournament gets full just when I try to register for it. In this redesign I’ll make a change to the registration flow to make it faster and easier which hopefully makes a player start playing faster. Which in the end means more rake for the operator.
In this redesign I am using Full …

Expekt.com redesigned their portal a while back. They did a pretty good job and the new design looks much better than the old one.
But I think there are a few inconsistencies when it comes to the player experience in the portal. In today’s redesign I’ll address one of them. It was a pattern I saw myself doing after logging in a number of times over a couple of weeks time.
Today

Image 1. This is how the login and register dialogue looks today.
Today players have the login dialogue in the top left corner. …

Expekt.com today
This week the redesign in 20 minutes is about information architecture (IA), meaning how you organise your content in the best way for your players.
When I visited Expekt.com I noticed that they had a new top navigation item called “New Casino”, this confused me a little. What is the difference between “New Casino” and “Casino”? How will the players know which to select?
A player goes to a gaming portal to play games. Why confuse them by not having a clear path for them to find the games?
Expekt.com has three …