ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]
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More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]
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Hi everyone! I’m happy with all you visiting and reading my blog, but it would be even more fun if you guys would make comments on my posts. One of my goals with the blog is to get the discussion started when it comes to user experience and igaming. So please make more comments! Even [...]
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It is the final day of the ICE totally gaming show and I’m going there for a few hours before heading out to Heathrow and my flight home. My main reflections from being at ICE yesterday is that more gaming providers are turning into “full gaming providers”, meaning that they provide many different kinds [...]
Read moreICE totally gaming starts in about two weeks. I’m booking flights and hotel as we speak. It will be fun to attend the biggest igaming show of the year. Are you going to? Me and a colleague will attend this year. I’m actually booking my flight and hotel as we speak. It will be very interesting [...]
Read moreThe ICE Total Gaming show is coming up this month, January 25-27th, and everyone in the iGaming industry will be there. Last year was a bit dissapointing but I’m really looking forward to this year’s show. Will we see anything new this year? I am especially interested in the following areas: Innovation, Customization, Mobile platforms [...]
Read moreKPIs (Key Performance Indicators) give you valuable information! An example is the conversion rate from registered players to players who have do a first deposit. If the conversion rate is high then everything is fine, but if you have a really low conversion then you need to look deeper into the reason for why the [...]
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Betsson offer bingo from NYX Interactive to their players. The bingo client works well but I believe that Betsson do a mistake when they open up the bingo client on top of their portal page. Today Image 1. Betsson’s bingo window Today the bingo client open up in the same window as the Betsson [...]
Read more“Suggestion Box” is a nice feature that PaddyPower has in their bingo section. It is just like a small banner in the bottom right corner, and when a player clicks on it a new window opens up where players can give feedback to PaddyPower regarding the bingo. This is a very simple and cheap way [...]
Read moreSummer is over and it is time to start blogging again. Welcome back everyone! The igaming industry have an interesting future with all that is happening in the business at the moment. Everything from regulated markets, the decline in poker to merger talks between bwin and PartyGaming. What will it take to be a winner [...]
Read moreThe 1-day workshops, Gaming Portals of the Future, running in September and October: Stockholm: September 28th London: October 3rd are now open for registrations. It doesn’t matter if you work as a product owner, product manager, designer, programmer or something else, this workshop is for you! It will be a day where you will learn [...]
Read moreNYX Interactive has acquired Cashball Ltd, a bingo operator, from Bonnier Group. It is a good move since every game developer needs to be in close to the actual players. NYX Interactive will by running their own operation be able to try out new features and approaches much easier than if they had to do [...]
Read moreEGR Live is a free conference and exhibition taking place in London in a few weeks. The conference is what interest me the most and a few sessions are really something I would like to attend. Sessions of interests Yahoo Research: Understanding the online gambler How the online gaming industry is going mainstream Spotlight on [...]
Read moreBingo.com According to an article in iGaming Business are bingo.com showing a decline in revenues. The explaination was a ‘decrease in cash game play particularly cash slots play in the new gaming platform’. I hope bingo.com have made some kind of usability studies before switching to a new gaming platform to make sure their players [...]
Read moreHave you ever forgotten what your username is for a gaming portal? I have! I’ve registered for on a lot of gaming portals and it is always a hassle to find a username that isn’t already taken. And when I finally figure one out then I have a hard time remembering it if I come [...]
Read moreI wrote about bingo back in the beginning of december, Why do all bingo clients look the same? Where are the innovations?, but there are a few companies doing some innovations. We have seen Live Casinos (where you play online against a real dealer) for a while and now it is showing up in bingo [...]
Read moreThis year’s International Gaming Expo (IGE), incorporating ICEi, is over and I’m back home. My reflections from the expo are mixed. Most positive: I was impressed by Net Entertainment and Betsoft’s games. The quality in their games is really good. It is especially interesting to see that Betsoft incorporate their controls as a part of the game. [...]
Read moreIt really doesn’t matter to which operator in online gaming you play with today. Gaming portals are very similar when it comes to everything from available games, user flows to registration and deposits. Bingo clients almost look identical from one provider to another. Why is that? Are software providers afraid to differentiate themselves by innovation? [...]
Read moreThis year’s IGE is just a few weeks away and I’m starting to get excited about the event. It will be great to find out what will be the next big things in the igaming industry this year. I believe the following topics (among others) will be very important for igaming companies this year: personalisation social [...]
Read moreDo you develop gaming software? Do you prototype? If you do prototyping then great! If you don’t, then it is time to start doing it! A prototype is a representative model of the final product. Why should you build prototypes? Prototyping is an interative and generative process. You’ll never get the best solution at your [...]
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