I’ve had the opportunity to play Zynga Bingo for a couple of days now. Is it different that any other igaming bingo site? Yes there are a few differences, You can’t win any real money at Zynga Bingo  Zynga teach the player how to play the game by showing game hints along the way (Application hints) [...]

My current consultanting assignment finish by the end of March. So now I am looking for a new assignment, especially within the igaming industry. So if you need help designing a great player experience for your web, mobile or tablet then send me an e-mail: staffan.schroder@inuse.se :) /Staffan

Ladbrokes released their preliminary results for 2011 today, pressrelease from Ladbrokes. For their online section the following was highlighted: Net revenue decline of 3.5% Strong mobile growth with net revenue up 174% Significant expansion of Bet in Play Beta testing of new website underway; full launch in coming weeks Richard Glynn, Chief Executive also said [...]

Today most casino sites are trying to add as many different games as possible. Is this the right thing to do if you want to be successful? If you look at the mobile industry it is the opposite. The two most successful companies are Apple and Samsung, and they aren’t competing when it comes to [...]

ICE took place earlier this week and I had the opportunity to visit for the fourth year in a row. This year I could unfortunately only be in London for a single day, the thursday. It was a good visit with a short presentation about the future sportsbook interface as well as a few really promising [...]

It is 2012! More and more igaming companies are thinking about player experience, so I was extremely disappointed when I visited Virgin Poker earlier today. On their poker start page they seem to have a lot of focus on getting the visitor to download their poker software. As you can see in image 1 and 2. [...]

Are you going to ICE Totally Gaming in January? Me and a colleague will attend (and presenting) this year. It will be very interesting to see what new stuff this year’s show will bring. I have high hopes, especially since there weren’t that many exciting news last year. I’m planning to book a number of meetings to discuss [...]

Mobile betting is the future (part 2) Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on a mobile device. Many mobile sports books looks very similar today. You find an event you like and place a bet. But what will the future bring? [...]

Mobile betting is the future Mobile betting is becoming more and more popular among players. Betting companies have a large percentage of their bets placed on a mobile device. Many mobile sports books looks very similar today. You find an event you like and place a bet. But what will the future bring? When will [...]

EGR Operator Awards by EGR Magazine takes place later this month and the shortlist for the mobile operator category are the following:  Betfair mFortune mobile phone casino Paddy Power Rank Interactive (Blue Square) William Hill Online I’m especially interested in the mobile operator category for a number of reasons: Mobile gaming is the future way of [...]

More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]

Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company’s mobile, Internet and social initiatives. My recommendation to Bally is to focus on the total player experience and build a strong team of user experience professionals and give them a strong mandate! /Staffan

Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the “power on” icon with the label “Switch off”. Image 1. Bet24.com’s “Switch off” button. My first thought was “Hmmm to I turn off bet24.com here????” Of course I couldn’t [...]

It was very interesting to read the news from Microgaming yesterday. Microgaming will form a Network Management Board that will be in charge of the development and operational running of the Microgaming Poker Network. The board will consist of representatives from operators, Microgaming’s Networks Game Team and a chairman from within the industry. My advice [...]

Chiligaming today announced that they in the beginning of October will release “The World’s First Multi-Device Free-Play Social Gaming Poker Network“, chiliplay.com This is an interesting move for a online gambling poker company and they will probably focus on the US market (Chiligaming is about to open an office in San Francisco). I’m not sure [...]

I regularly play online but I try to test many different igaming portals and sometimes it takes a while before I return to a portal. This was the case when I today returned to NordicBet’s portal. I usually use a couple of different usernames but none of them worked when I tried to log in. [...]

I have some time to look around and play on different gaming sites during my vacation and today when I went to the poker section at sportingbet.com I noticed on their poker support page that they have a FAQ page for recent upgrades. The only problem is that the information on the page is over [...]

Early this year I wrote a piece for GIQ Magazine which wasn’t published, so I’ll publish it here on my blog insted. The review was on Passoker.com, winner of start-up of the year at EIG 2010. I’ve been to Passoker.com a few times since January and I believe that the review is still relevant. (I’ve updated [...]

Using live chat support is a great way to give players a fast response/answer to their questions. But should you need to be a customer to be able to talk to the live chat support? At Expekt.com you need to supply your “Customer ID” or “Username”. I think that is really bad solution! I understand that it [...]

I attended EGR Live this week, was one of the speakers, and one of the companies at EGR Live that caught my attention was Sheriff Gaming. Sheriff Gaming develops and licenses 3D-rendered slot games. Sheriff Gaming loads their games in a cleaver way. It is more enjoyable for the player than other casino games out [...]