More and more players have smartphones and we need to design for that when we design igaming products. The days when players just sat home by their PC playing are over and now they want to be able to play when ever and where ever they are. Users (players) have a mobile phone with them [...]
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Yesterday Bally Technologies announced that they will launch a new interactive division focusing on the company’s mobile, Internet and social initiatives. My recommendation to Bally is to focus on the total player experience and build a strong team of user experience professionals and give them a strong mandate! /Staffan
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Today when I visited bet24.com (Swedish site) I happened to notice something really strange in the upper left corner. There was an button looking like the “power on” icon with the label “Switch off”. Image 1. Bet24.com’s “Switch off” button. My first thought was “Hmmm to I turn off bet24.com here????” Of course I couldn’t [...]
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