The merger between bwin and PartyGaming was completed today and the new company bwin.party is launched. It is interesting to read that bwin.party will focus on customer experience, on the website you can read their strategy and among other things they say “Both bwin and PartyGaming’s success has been borne out of an ability to [...]

  It is really interesting to see how different igaming companies build products and services. I believe that many igaming companies are very focused on technology and not so much on the player experience. I am a strong believer that to be able to build great products and services you need to know your target [...]