Archive for month: September, 2010

Every details counts! An expert review helps you find inconsistencies.

NordicBet recently launched their new website and it has some great features. For instance a “Bet Search” that works really well and helps the player place a bet faster than before. They have also given the player possibilites to customize their start page by moving widgets around and adding their own widgets. You always need [...]

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Want to be the best gaming portal? Get to know your players!

It’s sunday and the first time to really sit down and relax after a busy week. This week I’ve been doing a breakfast seminar together with a colleague at inUse on the topic “The three most common mistakes when you are buying an off the shelf system!” We visited Gothenburg, Stockholm and Malmoe on our [...]

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Redesign in 20 minutes (23) – Betsson’s bingo window

  Betsson offer bingo from NYX Interactive to their players. The bingo client works well but I believe that Betsson do a mistake when they open up the bingo client on top of their portal page. Today Image 1. Betsson’s bingo window Today the bingo client open up in the same window as the Betsson [...]

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Add value not confusion when you make design changes!

Categories:Poker, User ExperienceTags: , , ,

PokerStars made a design change to the alert shown when you click on “Fold” (as you can see in the image above) a while ago. I did a “Redesign in 20 minutes” about PokerStars “Check” and “Fold” buttons back in November last year. The new design didn’t address any of the issues I wrote about in [...]

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The iPad is here to stay! Customize your gaming portal for it!

Apple has sold more than 3 million iPads world wide so far! It is time to start customizing your gaming content to the plattform and not see it as big iPhone! Back in May I wrote a blog post, “It is time for Svenska Spel and every igaming company to get a mobile strategy!“, and [...]

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Customize your content depending on player states!

Today more gaming portals focus on the player experience which is really good and I enjoy seeing new innovative features. But sometimes I come to portals where things could improve by just a 10 minute user experience session when you develop a new feature/page element. Today  I got an email from Bet24 letting me know [...]

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“Suggestion Box”: a nice feature from PaddyPower. But why is it only used in the bingo section?

“Suggestion Box” is a nice feature that PaddyPower has in their bingo section. It is just like a small banner in the bottom right corner, and when a player clicks on it a new window opens up where players can give feedback to PaddyPower regarding the bingo. This is a very simple and cheap way [...]

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Redesign in 20 minutes (22) – Betfair’s header

This week I’m redesigning Betfair’s header, in the not logged in state, which I think is a cluttered with a few too many options and different design elements. The header should give all different players (target groups) options to find what they want to do next. It could for instance be: Register Log in Get [...]

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