Archive for month: May, 2010

A good search function on your sportsbook portal can be the difference between a placed bet and a lost customer

The World Cup starts June 11th and the sports betting operators should be working hard to get their portals in the best shape possible! There are some that have some work to do to get there. Today I tried to search for bets on 8 different betting portals (Betfair, Betsafe, bwin, NordicBet, PaddyPower, PartyBets, Unibet [...]

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Want to be the best gaming operator? Then put focus on and invest money into player experience!

Bingo.com According to an article in iGaming Business are bingo.com showing a decline in revenues. The explaination was a ‘decrease in cash game play particularly cash slots play in the new gaming platform’. I hope bingo.com have made some kind of usability studies before switching to a new gaming platform to make sure their players [...]

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Redesign in 20 minutes (19) – Expekt’s login dialogue

Expekt.com redesigned their portal a while back. They did a pretty good job and the new design looks much better than the old one. But I think there are a few inconsistencies when it comes to the player experience in the portal. In today’s redesign I’ll address one of them. It was a pattern I saw [...]

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Poker software providers need to start making poker apps! Who will be first?

Who will be the first poker operator with an iPad poker client? I’ve used my iPad for a few weeks now. I’ve noticed a few specific areas where it is used more than others. The main things I use my iPad for are: Playing games: the iPad is the perfect companion when you want to [...]

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Betsson teases their players but makes it hard for them to start playing!

Image. Gonzo’s Quest background “banner” Betsson updated their gaming portal a while back and now have different backgrounds (they are like full screen banners) on many pages. It makes the portal feel more alive but I see a big problem with it, a problem that can be easily fixed though. The problem The “banners” (backgrounds) [...]

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Looks like SkyBet listened to my design advice!

Last month I wrote a blog post giving SkyBet a design advice (read the post here). And today when I tried going to SkyBet using my iPhone I noticed that they had implemented the solution I wrote about. My design advice back in September was “The second solution is just to transfer the user to the “skybet.mobi” [...]

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Sportsbook study! Looking for examples of good or bad sportsbook designs!

Sports betting is very popular and account for a big part of many gaming operators income. But the way people place bets online today is very similar. Is this because it is the optimal way to place bets or is everyone copying each other? I think improvements can be made since I’ve seen many players [...]

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It is time for Svenska Spel and every igaming company to get a mobile strategy!

We access the Internet today with more devices than our PC. Last night I was about to watch Barcelona’s last game of the season and I had my iPad with me on my couch. I thought it would be fun to place a few bets on the match, so I went to svenskaspel.se to place [...]

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The igaming industry will change! A report from Web 2.0 Expo

Last week I attended Web 2.0 Expo in San Francisco. It was a good conference with gave me lots of new insights that can be applied within the igaming industry. A few key points from Web 2.0 Expo are: Customer Experience: Companies need to focus on the total experience, not just the games. It is everything [...]

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