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Articles Archive for March 2010

Bingo, User Experience »

[31 Mar 2010 | No Comment | 68 views]
You’ll loose customers if it isn’t easy to retrieve your login details

Have you ever forgotten what your username is for a gaming portal? I have!
I’ve registered for on a lot of gaming portals and it is always a hassle to find a username that isn’t already taken. And when I finally figure one out then I have a hard time remembering it if I come back a couple of months later.
This is not unique for me. Many players go to one portal and play for a while then move on to another and then come back to the first portal weeks …

User Experience, sportsbook »

[26 Mar 2010 | No Comment | 69 views]
Who will be first with an iPad designed sportsbook?

In a month I’ll be able to sit on my couch watching soccer with my iPad and placing bets on the game. Apple’s iPad will soon go on sale in the US and later next month in some European countries.
With the iPad there are new opportunities to give the user an experience better than just using the “normal” sportsbook. An iPad specific sportsbook will get a lot of interest and I am just sitting here waiting for the first operator to launch one.
So if you haven’t started looking into the iPad …

Poker, Social media, User Experience »

[24 Mar 2010 | No Comment | 62 views]
Who will be the first operator to offer poker team tournaments?

Image 1. Zynga’s Facebook App Poker Blitz.
Last week Zynga launched a new game on Facebook called Poker Blitz. It is a poker game that have many cool features, features I’m missing on poker sites today.
They have a “Weekly Team Challenge” where you get “cash” depending on how you and your team mates play the game, but you also get points depending on how well you play. When you get enough points then you are promoted to the next level with the possibility to play different games.
I wrote a blog post, …

Portal, User Experience »

[17 Mar 2010 | No Comment | 59 views]
Don’t confuse your players by showing irrelevant content on your gaming portal!

NordicBet released their new website a while back and overall I think it is a big improvement compared to the previous version.
One thing that confused me last time I visited NordicBet was the button you see in image 1. Even though I am logged in there is a button saying “Create Account”. Why is that? Can I create another/different account from the one I logged in with?

Image 1. Create Account button even though I am logged in.
I of course clicked on the button and I got an error message, see …

Poker, User Experience »

[16 Mar 2010 | 3 Comments | 120 views]
Player Experience and innovation will play a key role in becoming a big and successful poker network!

Markus Lind at Inside iGaming wrote an interesting blog post, Fight for fifth, in which he discusses the poker networks and who will take the fifth place after PokerStars, Full Tilt Poker, PartyPoker and the iPoker network.
It is true that PokerStars and Full Tilt Poker have an advantage accepting american players, but I believe they would still be in the top even if the didn’t. The main reasons:

They are not a network, insted they run their own operation and focus on their poker product
They make massive advertising on tv and in …

Casino, User Experience »

[11 Mar 2010 | 2 Comments | 96 views]
I would love to see Net Entertainment’s download client as a Adobe AIR client!

Net Entertainment has build a download client in which their flash games can be played. I think this is a great alternative to playing on a gaming portal. If I just want to play casino games then I think a download client gives a better player experience.
I believe Net Entertainment could make a better choice in selecting to build it as an Adobe AIR application insted of an exe application that only works on a PC.
An Adobe AIR application is a download client that is built in Adobe Flex and works …

Poker, User Experience »

[8 Mar 2010 | No Comment | 80 views]
Can I use the same username on different gaming portals? Microgaming confuses me

I read on Egaming Rewiew’s website that Ladbrokes launched a new version of its poker client from Microgaming. And I thought I would try it out since it’s been a while since I played on Ladbrokes.
It sure surprised me when I launched the flash poker client and saw that my username from my Unibet account was already pre-populated in the username field. I thought “oh great I can use the same username since both Unibet and Ladbrokes have the Microgaming poker client“.

Image 1. Ladbrokes flash poker client

Image 2. Unibet’s flash poker …

Casino, Poker, Redesign, User Experience »

[4 Mar 2010 | No Comment | 160 views]
Redesign in 20 minutes (16) – 888.com’s registration form

Last night I tried to sign up at 888.com to play casino. It wasn’t the easiest thing to do. The registration form is pretty straight forward but the thing that made me get stuck was the password field. In the images below you see what it looks like.
Today

Image 1. Password fields

Image 2. Help information for password field
What was really confusing and took a while for me to discover was that the password have to be exactly 8 characters long. There are a few things that add to the confusion:

You don’t get …