Today most gaming portals offer bingo, casino, games, poker and a sportsbook. Is this the best way? Look at Full Tilt Poker, PokerStars and PartyGaming who promote brands for one kind of game.

For instance players go to PokerStars to play poker, but when you go to for instance bwin, Unibet, Ladbrokes and many more gaming portals it is difficult to know what the player want to play.

Almost all gaming portals offering many different games have a start page where they show their different offerings where the player have to make a choice before going to the game they want to play.

I believe that gaming operators should promote brands for different game types. Just like PartyGaming is doing with PartyPoker, PartyCasino, PartyBets and so on.

For instance could bwin promote bwinpoker and bwincasino, Ladbrokes could promote Ladbrokespoker and Ladbrokescasino. (these domain names are already taken by bwin and Ladbrokes and points to their poker and casino which is great).

I think by promoting brand names will make it easier for the operator to know the goals of the player and give them a better player experience.

/Staffan