Gaming VC plans for significant expansion. Will they focus on the player experience or just marketing?
29 January 2010
No Comment
Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build the new businesses.
The have hired former PartyGaming marketing chief Jon Salmon and former Sportingbet head of sportsbook Jim Humberstone for the expansion.
It will be interesting to see if they will use some of the funds to design a great player experience around their offering or if everything will go towards marketing costs.
I believe focusing on the player experience and find ways that will let the players help out with the marketing. It can be anything from Facebook groups to being able to invite friends to play.
/Staffan
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.
Leave your response!