Comments on: Player Experience: the new way to differentiate yourself! http://www.use.se/index.php/2010/01/19/player-experience-the-new-way-to-differentiate-yourself/ the igaming & user experience blog by Staffan Schroder Wed, 23 Nov 2011 11:39:30 +0000 hourly 1 http://wordpress.org/?v=3.2 By: » Why online casinos should ignore offline design principles - iQ Blog http://www.use.se/index.php/2010/01/19/player-experience-the-new-way-to-differentiate-yourself/comment-page-1/#comment-4849 » Why online casinos should ignore offline design principles - iQ Blog Tue, 23 Feb 2010 15:29:07 +0000 http://www.use.se/?p=1256#comment-4849 [...] The very knowledgeable Staffan from UXiGaming recently posted an appeal to online gambling operators to consider player experience as the way to develop a ... [...] [...] The very knowledgeable Staffan from UXiGaming recently posted an appeal to online gambling operators to consider player experience as the way to develop a … [...]

]]> By: StaffanSchroder http://www.use.se/index.php/2010/01/19/player-experience-the-new-way-to-differentiate-yourself/comment-page-1/#comment-4840 StaffanSchroder Fri, 22 Jan 2010 18:33:18 +0000 http://www.use.se/?p=1256#comment-4840 Hi Cory-Ann. I do absolutely believe that there is room for UX in the igaming industry. Many gaming companies haven't been paying much attention to UX because they have been making lots of money without having to look at user needs. But I know that many of the big players have UX teams and are starting to give them the mandate to make a change. It will be inevitable in the end. The ones with the best player experience will be the ones making the most money. Just look at Full Tilt and their Rush Poker. It is a completely new game that many players will try and enjoy playing. It will be interesting to talk to the industry next week in London at ICEi. /Staffan Hi Cory-Ann.

I do absolutely believe that there is room for UX in the igaming industry. Many gaming companies haven't been paying much attention to UX because they have been making lots of money without having to look at user needs.
But I know that many of the big players have UX teams and are starting to give them the mandate to make a change. It will be inevitable in the end. The ones with the best player experience will be the ones making the most money. Just look at Full Tilt and their Rush Poker. It is a completely new game that many players will try and enjoy playing. It will be interesting to talk to the industry next week in London at ICEi.

/Staffan

]]> By: StaffanSchroder http://www.use.se/index.php/2010/01/19/player-experience-the-new-way-to-differentiate-yourself/comment-page-1/#comment-4841 StaffanSchroder Fri, 22 Jan 2010 17:52:22 +0000 http://www.use.se/?p=1256#comment-4841 Oh forgot! My "mission" with my blog is to make the industry understand the importance of user experience :) Oh forgot! My "mission" with my blog is to make the industry understand the importance of user experience :)

]]> By: Cory-Ann http://www.use.se/index.php/2010/01/19/player-experience-the-new-way-to-differentiate-yourself/comment-page-1/#comment-4839 Cory-Ann Fri, 22 Jan 2010 17:12:37 +0000 http://www.use.se/?p=1256#comment-4839 Is there really room in online gaming for UX? In terms of the way most of the big players are set up, if they even have a UX team, it's usually small and/or completely unable to effect change. In terms of poker/casino clients (and also websites), if the ultimate solution is where technical restraints/business objectives/customer needs overlap, I think customer needs get squeezed out of the picture first every single time. Is there really room in online gaming for UX? In terms of the way most of the big players are set up, if they even have a UX team, it's usually small and/or completely unable to effect change. In terms of poker/casino clients (and also websites), if the ultimate solution is where technical restraints/business objectives/customer needs overlap, I think customer needs get squeezed out of the picture first every single time.

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