Image 1. A winner’s alert. Let players post results on their social networks! Why not let your players be your marketing people? One way of doing this is to make it possible for them to post results on Twitter, Facebook, MySpace and other social networks. By doing so friends there will read about it and your [...]
Read moreImage 1. bwin’s skill games site provided by Jadestone. Can it be more frustrating than getting an error message saying “Compability problem, you need to have Windows and Internet Explorer or Firefox to play”? (I am using a mac) Yes it actually can! And that is when I have logged in to the site, looked [...]
Read moreImage 1. PokerStars tournament lobby. I’ve enjoyed playing a tournament at PokerStars tonight. But since I pay a lot of attention to details when it comes to the user experience when I play I noticed something I think PokerStars can do better. There is a little banner area in the top right of the tournament [...]
Read moreImage 1. Svenska Spel’s start page. I’m a member at Svenska Spel and play there every now and then. Today I went to svenskaspel.se to see how much money had in my account there. The start page had two big buttons (in the circle in the middle of the image), “Check out the site” and [...]
Read moreEver played poker on Facebook? Or on your iPhone? Maybe on MySpace? Or on Yahoo? Then you probably have played on Zynga Poker. Zynga Poker is a social poker community where you don’t play for real money. But they are doing something right. Right now they have 284,740 players online. Online poker gaming business can [...]
Read moreI attended EiG Expo this week and listened to many of the sessions, here are my reflections from the week. Multiplayer and social games: Monetising the communities by Jörgen Larsson, Founder, AhaBingo, Playzeek, onGolf and esn. The talk pointed out that you should use viral marketing insted of spending money on marketing. You should also make [...]
Read moreWill Lytle from eGaming 2.0 talked about “proactive development” where they try to indentify and address high value players within 7 days, and alsoe about rewarding players who generate the most revenues insted of using the more common loyalty programs out there today. Both Will and Alistar Craxton talked about the importance of knowing your [...]
Read moreImage 1. EIG Expo, Copenhagen. The CEO Panel discussion was very interesting to listen to. On the panel were the following: Norbert Teufelberger, Co-CEO, bwin Gigi Levy, CEO, 888 Jim Ryan, CEO, PartyGaming David Yu, CEO, Betfair Ed Andrewes, MD, Ladbrokes eGaming Henry Birch, CEO, William Hill Online The main key points from the panel [...]
Read moreThe Start-Up Launch Pad was a fun session where four startups had to pitch their ideas. The Start-Ups were: Tailorbet offers an automated, peer-to-peer service that allows customers to create customised bets on anything statistically quantifiable in sports, with or without odds. USM is developing new casino software technology that will challenge current business models [...]
Read moreThe first panel session at EIG Expo talked about the future and what trends they see. The main areas were: innovation entertainment mobile social media (voted as the trend that would have the biggest impact on the online gambling) user experience (understanding the customer was voted the most important key factor to succeed in the [...]
Read moreImage 1. Friend Alerts in a poker client. Retain your players by adding social features in your poker client! People are social and are interested in knowing what their friends are up to but in poker clients today there are hardly any social features. I believe having social features is good business, it will make [...]
Read moreImage 1. PokerStars poker table and chat. PokerStars can make it easier for players to join tournaments advertised at the poker tables! When I play at PokerStars I see information regarding tournaments soon to start in the chat window but also as a “banner” on the table (see image above). It is a real hazzle having [...]
Read moreImage 1. The steps to place a bet on NordicBet’s iPhone site. I read on the Gaming Intelligence website that NordicBet has released a iPhone version of their sportsbook together with Mobenga. I thought I would try it out since I love my iPhone and gaming. So I started Safari on my iPhone and typed in www.nordicbet.com [...]
Read moreImage 1. Betsson’s unnecessary step when starting the instant poker client. Betsson should remove the unnecessary step in the player’s user flow when it comes to starting the instant poker client. Today when you click on the “Play in the browser” button on the poker start page you don’t start the poker client, insted you come [...]
Read moreImage 1. PartyPoker’s start page. Earlier this month I wrote a blog post “PartyPoker could make it easier for mac players!“. Today when I went to PartyPoker’s start page they’ve removed the movie banner and replaced it with a big button saying “Instant Play”. I think this is a good change to the start page [...]
Read moreImage 1. Full Tilt Poker’s login view. I really like Full Tilt’s poker client. The look and feel is really fresh and it seems like they really focus on making a great player experience. In the image above you can see one example, giving the player the option to either save the username or both [...]
Read moreImage 1. PartyPoker instant sign up form. One of the most important things for gaming operators is to make sure all the basic functionality works 100%! Today I tried to sign up at PartyPoker using their instant poker client and everything worked fine until I got to the second step (in the first step it [...]
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