Redesign in 20 minutes (7) – Betfair’s sign up form
This week’s redesign is looking at one of the first things a potential player needs to do before they can become a player on your gaming portal, this is the registration process.
A potential player just want to get started as fast as possible and therefor the registration process needs to be fast, easy and help the player in case he gets confused during the process.
Many gaming portals doesn’t put that much effort in making a great registration form and this week I’ve looked at Betfair’s sign up form and come up with a redesign with a few minor modifications to the existing one.
Today Betfair’s sign up form is very large, the height is 1320 pixels (on my mac) and it is looks very intimidating at first. My suggestion’s height is 850 pixels, 470 pixels less.
Image 1. Betfair’s sign up form today.
As you can see Betfair has divided the form into three parts, “Personal details”, “Address” and “Betfair account details”. In my suggestion I’ve moved the address section up under “Personal details”.
Here is a list of things I’ve done to the form to make it clearer and more straight forward to fill out.
- Increased the font size
- Made the input fields the same sizes to make it easier on the eye.
- Changed the order of the fields
- Removed County field: a function for finding out the county could be built insted.
- Made a bigger submit button
- Changed “Do you have a Promotion “Refer and Earn” code?” into a input field saving one click for the player.
Image 2. My 20 minute redesign suggestion for Betfair.
I Believe that these minor changes will help both Betfair and the players to faster and easier become players and Betfair.com.
Other things Betfair should consider is adding a “Live support” insted of the e-mail support link. How many players want to wait for an e-mail answer before they continue to register?
/Staffan
What do you think about simplifying the initial registration even further? Or how about doing away with it altogether?
Full Tilt allows you to observe tables without creating a login (although it seems they have recently redesigned their software to make this harder…the whole thing is awful).
I don’t see why players need to register until it’s absolutely necessary ie. wanting to play. And even then play money players should only have to submit the absolute basics – was surprised that Betfair has the exact same form for their .net players when a simple username/password/email should suffice. What do you think?
Hi Cory.
Thanks for your comment!
I totally agree with you when it comes to only having to register when it is absolutely necessary and don’t have the players fill out unnecessary information. Players should be able to watch tables and play for fun before they have to register.
Maybe in the future you could use your Gmail account, Facebook account or something else. It is a real pain having so many different logins to all the sites you play on. Why not be able to just use one?
/Staffan
Hi Staffan,
Logging in with email/password sounds like a great idea – I shifted all my usernames and passwords to an excel sheet so I could delete them out of my email for security reasons…then my laptop died and I’ve been wondering this same thing ever since.
You’ve got a great blog – hopefully some of these companies start to take notice about how important usability is….or we could just build our own poker site – might be quicker!
Cory