Archive for month: August, 2009

Is it easy to find a poker table? This week’s redesign will show you!

This week’s redesign will be a quick usability test that hopefully will show the benefits of doing usability tests to increase the user experience in your products. Purpose Find out areas for improvement when it comes to finding a table to play poker at. Settings 3 gaming portals: bwin.com, betsson.com and unibet.com (will use their instant [...]

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Build social gaming portals having players register with their accounts on social networks

Image 1. Registration dialogue using social media Facebook Connect and Google Friend Connect are two ways in which you today can add social content to your gaming portal and you can also use it to publish information on social networks. I believe that we will see this on gaming portals within a year or so. [...]

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Personalized gaming – Bet suggest function!

Image 1. bwin’s bet search function. I really like bwin’s new bet search function it works really well. When will we see gaming operators with a “Bet suggest function“? A Bet suggest function will based on previous player activities suggest and promote bets that are of interest to the player. An example: I like the [...]

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Want to discuss user experience and igaming at EIG 2009?

Good news for me! It looks like I will be attending EIG 2009 in Copenhagen 15-17 of September. Are you going to? And want to discuss user experience and igaming then let me know! Send me an e-mail, staffan.schroder @ inuse.se :) /Staffan

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Why do I have to log in twice when playing poker?

Image 1. Unibet’s instant poker login. Why do I have to log in again when I start the instant poker client by Microgaming on Unibet? It just takes longer for a player to start playing so why isn’t it a single sign on solution built for the instant poker? Unibet’s bingo solution starts right away [...]

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Svenska Spel probably missed Safari when testing “retrieve new password” functionality

Image 1. Svenska Spel’s retrieve password page. I haven’t played on svenskaspel.se for a year so I can’t remember my password. Therefor I went to the site to get a new password. This was easier said than done. On the “Retrieve new password” page you have to fill out your username and birth date and [...]

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Unibet should optimize their screen real estate!

Unibet’s instant poker page. I’ve played poker at Unibet for a while and I get frustrated every time I start the instant poker client. Unibet has made a page where there are 3 steps you have to do before you can play. Register an account at Unibet Create a poker alias Start instant poker client [...]

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Redesign in 20 minutes (8) – Login dialogue in Boss Media’s instant poker

Image 1. Login dialogue – PokerHeaven’s instant poker client. I believe PokerHeaven and gaming operators using Boss Media’s instant poker are losing players because of a bad user interface. I watched poker on the Poker Channel yesterday and remembered that I have an account at PokerHeaven so I went to their website. There I noticed that [...]

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Sky Poker’s instant poker lobby makes the portal more alive!

Sky Poker’s portal poker lobby. Sky Poker makes the poker portal more alive with the integrated lobby and by not just having a button saying “Instant Play” which opens up the portal in a new window as many other poker operators do. I really like Sky Poker’s poker lobby which is integrated in the portal. [...]

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Redesign in 20 minutes (7) – Betfair’s sign up form

This week’s redesign is looking at one of the first things a potential player needs to do before they can become a player on your gaming portal, this is the registration process. A potential player just want to get started as fast as possible and therefor the registration process needs to be fast, easy and [...]

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PartyPoker could make it easier for mac players!

PartyPoker can make it a lot easier for players using data on which operating system the players use. Image 1. PartyPoker’s start page. I am using a Mac and went to partypoker.com to play some poker, on the start page there is a huge button saying ”Download Now”. I clicked on the button expecting to [...]

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Only open 12 hours a day – I’m one lost customer for Send My Chips

Today I heard about a new service called Send My Chips which helps player move funds between different poker sites. Send My Chips takes a fee for the service.  This is a good feature if you play at many poker sites since you can move money between them. I think the transfer between the poker [...]

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Redesign in 20 minutes (6) – PokerStars poker lobby

In my first Redesign in 20 minutes I redesigned OnGame’s poker lobby and today I’m doing a quick redesign of PokerStars poker lobby. PokerStars have a number of different themes you as a player can choose from. I’ve looked at the default theme, PokerStars Black Theme. I’m using the same business goals and player goals [...]

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