This week’s 20 minute redesign will be…
In this week’s 20 minute redesign I’ll look at PokerStars poker lobby. So make sure you check back on sunday for redesign suggestions. /Staffan
Read moreArchive for month: July, 2009
Save clicks for your player!
Image 1. I play every now and then on Mr Green and I get annoyed every time when I am logging in. In the image above you see that there are a number of options for you as a player. I usually click on “Login” and expekt to get the login dialogue. Image 2. In [...]
Read morePlayer-created portal pages!
It would be really cool if players could create their own personalised gaming portal page! I call this a “Player-created portal page”. Why not create widgets that players can drag and drop around to build their own page? These widgets could for instance be: My favourite games My friends Bonuses Gaming news Upcoming bingo tournaments [...]
Read moreRedesign in 20 minutes (5) – Expekt.com Casino categories
Expekt.com today This week the redesign in 20 minutes is about information architecture (IA), meaning how you organise your content in the best way for your players. When I visited Expekt.com I noticed that they had a new top navigation item called “New Casino”, this confused me a little. What is the difference between “New [...]
Read moreI want to attend EIG2009 :)
This year European I-Gaming Expo by Clarion Gaming takes place in Copenhagen in September. The programme looks really good and I’m really hoping to be able to attend. Here are a few of the great topics of this year’s programme: Start-Up LaunchPad State of the industry: Winning strategies in today’s business environment – hear CEOs of [...]
Read moreRetain players using social media!
I follow PokerHeaven on Twitter and today they send the following: “Don’t forget to sign-up for tonight’s €500 Facebook Freeroll at 18:30 GMT. All the details can be found here -> http://bit.ly/CgBNh“. To be able to participate in the Freeroll you have to join their Facebook group. This is a great way of using different social [...]
Read moreEconomic climat hits gaming companies!
Svenska Spel posted earlier this month their result for Jan – Jun 09. The result was 591 Million Swedish kronor in net profit. This is less than last year (648). Poker was down 16,4% and bingo was down 18,4%. Playtech is another company in the gaming industry that have reported a result not as good as expected. [...]
Read moreDesign for your existing players not just new ones!
Today I signed up again at Unibet.com wanting to go over their registration process. The registration flow went smoothly. I just got a little confused when I submitted a username already taken, then I expected that the cursor would be in the username field but it was in the first field so I had to [...]
Read moreRedesign in 20 minutes (4) – Sportingbet Promo page
I play poker at ParadisePoker.com on a regular basis and today when I wanted to check my gaming history at Sportingbet. When I looked around on the portal I noticed the Promo page (I was on the Swedish site) and I was surprised that the promos they had their wasn’t personalised after who I was. [...]
Read moreAll gaming companies should do target group analysis!
Can you design great games and software if you don’t know your players and their goals? In my experience a lot of software are designed without having the players in mind. Today many companies in the gaming industry don’t dedicate resources for target group analysis, interaction design and usability! It has up til now been possible [...]
Read moreSocial Feature – Time Defined Challenges!
Social gaming portals is the future, but how can you get people to visit you more often? I believe in features giving players the opportunity to play with friends (even friends not already players on your portal) will be the key to have a successfull social gaming portal. Gaming operators will need to focus a lot [...]
Read moreRedesign in 20 minutes (3) – Parlay5 bingo client
This week I’ve looked at the Parlay5 bingo client by Parlay. I’ve played on the Rehab Bingo skin. All bingo clients on the market today looks very similar and they all offer the same things, a bingo client where you can: Play bingo Play other games (minigames inside the client or games in new windows) [...]
Read moreThis week’s 20 minute redesign will be…
This weeks 20 minute redesign will be the Parlay Entertainment’s bingo client (Parlay5). So make sure you check back on sunday for the redesign. /Staffan
Read moreOnline gaming on flights with Ryanair?
Ryanair consider offering in-air gambling on their flights. I flew home from Venice to Stockholm yesterday with Ryanair and it will be very interesting to see how they will do this. Will they offer it to people playing on their own laptops or will Ryanair hand out gaming devices for their customers to use? The [...]
Read moreNo redesign in 20 minutes today.
I am currently on vacation in Dublin so this week’s redesign is postponed until next sunday. /Staffan
Read moreWhen will we see poker team tournaments?
How can poker become a more social game? One way would be to offer poker team tournaments! A team could consist of friends in real life or friends you’ve met online. There are a number of different ways a poker team tournament could be played. Here are a few suggestions: A team have a fixed [...]
Read moreGive me suggestions for the redesign in 20 minutes!
Found a portal or gaming product to be very confusing? Have you had trouble signing up on a gaming portal? I am looking for suggestions for upcoming “A redesign in 20 minutes“. Please e-mail at staffan.schroder @ inuse.se with suggestions :) /Staffan
Read morePokerStars misses the asterisk convention!
When I signed up for PokerStars.com I noticed something funny. It happened when I got to step two in the registration process. In this step I was supposed to enter my personal information but I got very confused when I thought I had to fill out my date of birth, street address and zip code [...]
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