I was on Expekt.com the other day and I was having trouble connecting to a game so I thought I would contact the help desk. The problem was the two options “support” and “help”. Which one should I choose? Having two options very similar only confuse player! So I got confused and had to stop [...]
Read moreThere is a difference between a portal offering games in the browser or games played in a downloadable client. If you offer a downloadable client then your goal on the portal is to get players to download the client. The goal is very different when you want players to be able to find and play [...]
Read moreMaria Bingo is one of the few bingo portal having community features. On their portal players have their own personal page including blog, photos, friends and more. I think this is a step i the right direction. Especially since bingo really is a social game with alot of chat in it. On Maria Bingo they [...]
Read moreThis weeks 20 minute redesign will be the portal page of the newly released instant casino from Casino Club. So make sure you check back on sunday for the redesign. /Staffan
Read moreWant to find out how effective your portal is in converting visitors into players? A simple and easy way is to do a conversion analysis. This analysis can be done for many different usage scenarios. In the examples below I assume that you have advertised somewhere to find new players. So in my case the following [...]
Read moreFirst out in my new section is the start view of OnGame’s poker lobby using the Betsafe skin. When I do the redesign I try to answer two questions before, What are the business goals? What are the player goals? For a poker lobby I believe the business goals may be something like this: Increase [...]
Read moreImage by Markus Angermeier Web 2.0 has been a buzz word for a few years now. But yet we haven’t seen many gaming portals adapting web 2.0 technologies. Why is that? But first, what is Web 2.0? According to Wikipedia “Web 2.0” refers to what is perceived as a second generation of web development and web design. It [...]
Read moreI’m starting a new section on my blog “A redesign in 20 minutes” which on a regular basis redesign something I think can be improved by very little effort. First up is the lobby in OnGame Network’s poker client where I play on using the Betsafe skin. So check back on sunday for the redesign! [...]
Read moreHow do you know if your gaming portal (games) is the right one for your target groups? Do you release software without testing it on real players? Then you are in trouble! Today I see so many simple usability mistakes in gaming software. I think there are at least three main reasons for that: You [...]
Read moreToday many of the largest poker networks give mac users the possibility to play poker in their network. According to Pokerscout.com the largest poker networks are; PokerStars Full Tilt Poker iPoker Network PartyPoker Cereus Network Everest Poker Microgaming Ongame Network IPN CakePoker Network In all but 3 ( iPoker, Everest Poker and CakePoker Networks) a [...]
Read moreHave you ever forgotten your username for a specific gaming site? I have many times. Why do players have to come up with a username? Most of the time it is already taken and you have to select one that’s not easy to remember, like StaffanS71 or SchroderS. We know that players today play on [...]
Read moreGaming companies today have a lot of data about their players; which games he plays how often how long each time how much he likes to bet … Why not use all this information to improve the player experience? Gaming portals could have functions like; My favourite games Recently played games Offers just for you [...]
Read moreThe conference From Business to Buttons starts tomorrow here in Malmö. I’ll be there working as a volunteer. From Business to Buttons is the meeting place in Europe for interaction designers, business strategist and usability experts. If you want to expand your business, and become a leader in the UX field, there is no better [...]
Read moreToday I read an article about 32red releasing a personalized slot this year. This got me interested so I went to their website to try out some games. Boy did I get frustrated when I got the following error message “Unsupported browser detected“. I got this when I tried it with the Safari browser. So [...]
Read moreWilliam Hill has a good registration form, it is very straight forward and gives you your deposit options in the second step. They also offer “Paypal Customer Express Registration” for players using PayPal. I have a PayPal-account so I thought I’d go with the Paypal Customer Express Registration since I already have my credit card [...]
Read moreYou (A gaming company) advertise on TV, on websites, in magazines and at sport events with the goal of attracting new players. If the potential player finds your ad interesting he goes to your website. If he is still interested after looking at your website for a while then he wants to be able to play [...]
Read moreIs there a reason why the largest gaming portals today use almost the identical top navigation? In the picture above you can see the top navigation for the gaming companies below: Sportingbet: Promos, Sports, Casino, Poker, Games, 1v1, Backgammon, Video Games, Mobile, Financials bwin: Sports, Poker, Casino, Games William Hill: Sports, Casino, Poker, Games, Vegas, [...]
Read moreI always get annoyed when something interupts what I am doing. Recently when I was at Svenska Spel and their bingo I got a pop up while trying to buy bingo tickets for the next round. I was selecting tickets when a pop up alert saying “It is 30 seconds until the game starts. Don’t [...]
Read moreVirgin Games has announced that they will create a one-account solution for their bingo, casino and poker games. This means that the players only need one login to play the different games and have one money wallet. A one-account solution is great and I for one will look forward to try it out. Will the [...]
Read morePaddyPower has a feature “my games” in their games section on their site. This is one of the first examples of personalization I’ve seen. I like the feature where you can save games you play often to a list, but it is not working very well when you move around the PaddyPower site. The option [...]
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