Gaming VC Plans For Significant Expansion. Will They Focus On The Player Experience Or Just Marketing?
Jan 29, 2010
Gaming VC, an online gaming company with brands like Casino Club, Poker Kings and Betaland, said they will invest up to €7 million during 2010 to build the new businesses.
The have hired former PartyGaming (this used to be linked partygaming.com but bwin.party asked me to remove the link) marketing chief Jon Salmon and former Sportingbet head of sportsbook Jim Humberstone for the expansion.
It will be interesting to see if they will use some of the funds to design a great player experience around their offering or if everything will go towards marketing costs.
I believe focusing on the player experience and find ways that will let the players help out with the marketing. It can be anything from Facebook groups to being able to invite friends to play.
/Staffan